Study of the transportation demand of containerized cargo in international communication
Students Name: Kucher Artur Viktorovych
Qualification Level: magister
Speciality: Cargo and Transport Management
Institute: Institute of Mechanical Engineering and Transport
Mode of Study: full
Academic Year: 2022-2023 н.р.
Language of Defence: англійська
Abstract: Motor transport is of great importance in the support and development of the economic sphere of Ukraine. This type of transport opposes itself as an affordable, fast and reliable type of transport for the transportation of goods, in particular, and artificial containers. Road transport is a branch of the economy that transports goods from cargo owners to consignees by trunk, regional or other modes of transportation. Transportation is carried out between oblast, regional centers or between other settlements. Also, road transport has the ability to import or export with various countries in Europe or Asia on land routes, or using additional methods of transportation, for example, ferries on which rolling stock is transported with cargo, this is mostly used for communication between island countries.[1] According to statistics, the demand for the share of road freight transportation has increased from 35% to 52% over the last decade, which indicates an increase in the need for road transport. This trend plays an important role in the country’s economy.[2] Problems with the organization of cargo transportation of goods in long-distance transportation in Ukraine and abroad are related to the crisis conditions in which our country is now and for which we have not yet found comprehensive solutions to increase the efficiency of cargo transportation by road. Therefore, this topic is relevant for study and analysis in order to prevent and solve problems.[3] Cargo transportation is a standardized business-to-business market in which carriers must remain customer-centric to survive. Market segmentation is ideal for developing individual marketing programs for each segment, but container shipping requires personalized marketing programs for each customer. Therefore, the purpose of this study is to develop a segmentation framework that can help container lines more effectively profile each customer based on their needs, strategic importance, and demographics.[4] Therefore, in order to ensure high-quality transportation of goods in long-distance transportation by road, it is necessary to define the problem and the strategy for its solution.[5] Study object - Organization of the transportation of artificial cargoes. Scope ofresearch - road freight transportation. Goal of research: demand for the transportation of bulk cargoes As a result of writing the paper, the main problems and methods of solving them were investigated in the organization of transportation of taro-artificial cargoes by road transport. Keywords: containerized cargo, road transport, long-distance transportation, international transportation. 1. Bronetska V. V. Research on the delivery of packaged goods in international transport by rolling stock [Electronic resource] / Viktoriya Viktorivna Bronetska // Ternopil National Technical University named after Ivan Pulyu. – 2020. – Mode of access to the resource: http://elartu.tntu.edu.ua/bitstream/lib 2. Shulika O.O. Formation of the process of delivery of packaged goods by road transport in long-distance traffic [Electronic resource] / Olga Oleksandrivna Shulika // Kharkiv National Automobile and Road University. – 2017. – Resource access mode: https://www.khadi.kharkov.ua/. 3. Gorbachev P. F. INNOVATIVE TECHNOLOGIES OF THE DEVELOPMENT OF TRANSPORTATION SYSTEMS [Electronic resource] / Petro Fyodorovych Gorbachev // KHARKIV NATIONAL AUTOMOBILE AND ROAD UNIVERSITY. – 2020. – Mode of access to the resource: https://fts.khadi.kharkov.ua/fileadmin/F-TRANSPORT/. 4. Gokcay B. Segmentation of the market for container transportation services: a qualitative study [Electronic resource] / B. Gokcay, B. Ismail. - 2017 - Resource access mode: https://www.emerald.com/insight/content/doi/10.1108/MRR-01-2017-0012/full/html. 5. Litvinova Y. V. SEARCH AND JUSTIFICATION OF WAYS OF INCREASE IN THE EFFICIENCY OF TRANSPORTATION OF CONTAINERED CARGO [Electronic resource] / Yana Volodymyrivna Litvinova // Science and progress of transport. Bulletin of the Dnipropetrovsk National University of Railway Transport,.– 2020. – Mode of access to the resource: http://stp.diit.edu.ua/article/view/217765/219774.