Marketing
9.075.00.00 Marketing
Qualification awarded: Doctor of Philosophy by Specialty of Marketing
Entry year: 2021
Mode of study: full
Program duration: 4 years, in which 2 years – study part
Institute: Department of Doctoral and Post-graduate studies
Number of credits: 43 ECTS credits
Level of qualification according to the National Qualification Framework and the European Qualifications Framework: NQF Level 8 (Third cycle of QF-EHEA / EQF Level 8)
Field(s) of study: Management and Administration
Specific admission requirements: The program of professional entrance examinations for persons who have obtained a previous degree of higher education in other specialties provides for verification of the acquisition of competencies and learning outcomes defined by the standard of higher education in specialty 075 Marketing for the second (master's) level of higher education
Specific arrangements for recognition of prior learning: Nostrification is required if the previous level of education was obtained in another country. Nostrification is carried out by Lviv Polytechnic.
Qualification requirements and regulations, including graduation requirements: Full implementation of the individual curriculum and defense of the dissertation
Characteristics of the educational program: The educational and scientific program is based on fundamental postulates of marketing and the results of modern scientific research in the field of innovative development of marketing theory and practice. It is aimed at developing a theoretical, methodological and methodological and applied marketing base with an emphasis on the latest development trends of maketing, deepens the professional scientific worldview and provides the basis for research and further professional and scientific activities.
Gained competence: - Knowledge and understanding of the philosophical methodology of cognition, the key principles of professional ethics, the system of moral and cultural values.
- Ability to initiate and conduct original scientific research, identify current scientific problems, search and critically analyze information, produce innovative design ideas and apply non-standard approaches to solving complex and atypical problems.
- Ability to express oratory and rhetorical skills in presenting the results of scientific research, to conduct professional scientific conversation and discussion with the broad scientific community and the public in Ukrainian, to form scientific texts in writing, to organize and conduct educational activities, to use progressive information.
- Ability to present and discuss the results of scientific research in a foreign language, both verbally and in writing, to be able to read and fully understand foreign scientific texts.
- Ability to be purposeful and persistent, to improve oneself throughout life, to realize social and moral responsibility for the scientific results obtained.
- Ability to initiate, substantiate and manage current innovative projects of an innovative nature, independently carry out scientific researches, to interact in a team and to show leadership skills when carrying out scientific projects.
- Knowledge of the historical foundations of the development of theory and practice of marketing, the ideological teachings of the classics of marketing, fundamental tenets and marketing paradigms, the latest progressive trends in development of marketing.
- Knowledge of classical and modern scientific tools for the study of socio-economic phenomena and processes in various fields of marketing.
- Knowledge of theoretical and applied principles of different types and areas of marketing.
- Ability to identify and understand cause and effect relationships between economic phenomena and processes in marketing, identify and evaluate impact factors.
- Ability to perform quantitative and qualitative assessment and forecasting of different economic phenomena and processes in the field of marketing.
- Ability to develop logical and well-founded sequences, systems, mechanisms, models, etc. for specific economic entities in the field of marketing.
Academic mobility: Mobility is encouraged and recognized in accordance with the procedures of ECTS
Work placement(s): Pedagogical Workshop
Programme director: Doctor of Science in Economics, Professor Yevhen Krykavskyy