Territorial Marketing
8.075.00.11 Territorial Marketing
Qualification awarded: Master of Marketing
Entry year: 2024
Mode of study: full
Program duration: 1 year and 4 month
Institute: Institute of Enterprise and Advanced Technologies
Number of credits: 90 ECTS credits
Level of qualification according to the National Qualification Framework and the European Qualifications Framework: NQF Level 7 (Second cycle of QF-EHEA / EQF Level 7)
Field(s) of study: Management and Administration
Specific admission requirements: No
Specific arrangements for recognition of prior learning: Provided that the previous level was obtained in another country, nostrification is required, which is carried out by the Lviv Polytechnic
Qualification requirements and regulations, including graduation requirements: Full implementation of the educational program and defense of the master's qualification thesis
Characteristics of the educational program: The educational and professional program is based on well-known provisions and results of modern scientific research on marketing and focuses on actual specializations, within which a further professional and scientific career is possible: marketer in the bodies of executive power and local self-government; manager in the field of investment and spatial development; analyst on the development of territorial communities; consultant on issues of marketing research of territories.
Special education in the subject area of marketing with a specialization in territorial marketing.
Training of specialists is carried out on the basis of scientific and methodological foundations of marketing for territorial development. The main focus of the program is to provide competences in strategic planning of territories, formation of social entrepreneurship, organization and implementation of marketing activities at the territorial level, management of financial, economic and human resources of territories.
Програмні результати навчання: PR1. To know and be able to apply modern principles, theories, methods and practical methods of marketing in practical activities.
PR2. Be able to adapt and apply new achievements in the theory and practice of marketing to achieve specific goals and solve the problems of a market entity.
PR3. Plan and carry out own research in the field of marketing, analyze its results and justify the adoption of effective marketing decisions in conditions of uncertainty.
PR4. Be able to develop a strategy and tactics of marketing activity taking into account the cross-functional nature of its implementation.
PR5. Present and discuss the results of scientific and applied research, marketing projects in national and foreign languages.
PR6. To be able to increase the effectiveness of the marketing activity of the market entity at different levels of management, to develop and manage projects in the field of marketing.
PR7. To be able to form and improve the marketing system of a market entity.
PR8. Use methods of interpersonal communication in the course of solving collective problems, conducting negotiations, scientific discussions in the field of marketing.
PR9. Understand the essence and features of using marketing tools in the process of making marketing decisions.
PR10. To justify marketing decisions at the level of a market entity using modern management principles, approaches, methods, techniques.
PR11. Use the methods of marketing strategic analysis and interpret its results in order to improve the marketing activity of the market entity.
PR12. Carry out diagnostics and strategic and operational management of marketing for the development and implementation of marketing strategies, projects and programs.
PR13. Manage the marketing activities of the market entity, as well as its divisions, groups and networks, determine the criteria and indicators of its evaluation.
PR14. Form a marketing system of interaction, build long-term mutually beneficial relations with other market subjects. PR15. Collect the necessary data from various sources, process and analyze their results using modern methods and specialized software.
PR16. To be able to identify scientific and practical research problems and solve them using the provisions of marketing theories and methodology, as well as general scientific and special research methods.
PR17. Be able to publicize the results of one's own scientific research in a professional environment and present them using modern technical means.
PR18. Apply pedagogical technologies and conduct classes in professional educational disciplines in accordance with current legislation.
PR19. To be able to use the tools of territorial marketing and apply them in the formation of marketing strategies of territorial communities.
PR20. To have the basics of urbanization processes and to study their impact on the transformation of urban space and the space of territorial communities.
PR21. To use the provisions of the State Strategy of Regional Development in the formation of the concept of territorial marketing of territory management.
PR22. To be able to study the system of agglomeration formations around large and medium-sized cities and their significance for the development of territorial communities.
Academic mobility: On general grounds when concluding bilateral agreements between Lviv Polytechnic National University, Higher Education Institutions of Ukraine and higher educational institutions of foreign partner countries
Work placement(s): Practice
Programme director: doctor of economic sciences, senior researcher Popadynets Nazariy Mykolayovych, e-mail: nazarii.m.popadynets@lpnu.ua, phone: +380969459098
Occupational profiles of graduates: The professional training cycle includes:
Components of sample block 01: Line 1. Marketing of territorial communities
The selective components included in the educational program ensure that students of higher education acquire competencies that are balanced in accordance with modern territorial marketing, further improvement of strategic planning and management of territories on the basis of marketing.
Components of sample block 02: Line 2. Regional marketing strategies.
The optional components included in the educational program ensure that students of higher education acquire competences in the basics of regional policy and the conceptual bases of territorial development planning; develop promising directions for the formation of agglomeration processes; socio-economic development of territorial communities.
Access to further studies: Obtaining third (educational and scientific / educational and creative) level
Other program features: The features of the OPP are the use of a system of theoretical and practical training of highly qualified specialists in territorial marketing, which is an in-depth specialization of the "Marketing" specialty program. OPP is aimed at improving qualifications in the field of territorial management on the basis of marketing in accordance with modern requirements and challenges of the development of communities and regions. The OPP provides an opportunity for the applicant to choose one of two selective lines "Line 1. Marketing of territorial communities", "Line 2. Regional marketing strategies", which will allow to strengthen the level of professional competences of a professional direction in the field of management of territorial communities.