Communication Management

Major: Marketing
Code of subject: 8.075.00.O.11
Credits: 4.00
Department: Marketing and Logistics
Lecturer: Doctor of Economics, Professor Yevhen Krykavskyi PhD, Associate рrofessor Hlynskyy Nazar
Semester: 3 семестр
Mode of study: денна
Learning outcomes: - ability to demonstrate in-depth knowledge of the theoretical and applied foundations of the whole range of marketing types and fields of its application; - ability to demonstrate knowledge and understanding of the philosophical methodology of scientific knowledge, psychological and pedagogical aspects of professional and scientific activities, their own scientific worldview and moral and cultural values; - Ability to apply the acquired knowledge in various subject areas of marketing to formulate and justify new theoretical positions and practical recommendations in a particular area of research; - to conduct a scientific conversation and discussion in Ukrainian and a foreign language at the appropriate professional level, to present the results of scientific research in oral and written form, to organize and conduct training sessions; - ability to communicate in scientific and professional language, to apply different styles of speech, methods and techniques of communication, to demonstrate a wide scientific and professional vocabulary; - ability to apply modern information tools and technologies to ensure effective scientific and professional communications; - leadership, free competent communication in a dialogue with a wide range of marketing professionals, including the highest qualifications, and the public.
Required prior and related subjects: 1. Evolution of marketing: theory and applied problems 2. Stakeholder relationship management 3. Academic entrepreneurship
Summary of the subject: 1. The essence of communication. Communication as a process 2. Communication management in an organization 3. Management of external communications of an organization 4. Public Relation in the system of external communications 5. Communication management in the formation of organizational culture 6. haracteristics of communication management in commercial and non-commercial organizations 7. Features of communication management on the Internet
Assessment methods and criteria: • current control (70%) • control work (30%)
Recommended books: 1. Вайссман Дж. Блестящая презентация. Как завоевать аудиторию. Обновленное и дополненное издание. С-Пб.: «Питер», 2011. 288 с. 2. Кузьмін О.Є., Мельник О.Г., Ноджак Л.С. Менеджмент: навчальний посібник. Львів: Видавництво Львівської політехніки, 2011. 152 с. 3. Коулман П. Т. Результативний конфлікт: 2-ге вид. Київ: Наш формат, 2017. 312 с. 4. Крикавський Є.В., Дейнега І.О., Дейнега О.В., Лорві І.Ф. Маркетинговий менеджмент: навч. посібник. Львів: Видавництво Львівської політехніки, 2014. 380 с. 5. Почепцов Г.Г. Теория коммуникации Київ: Ваклер, 2001. 656 с. 6. В. Руделіус В. Руделіус, Мороз Л., Глинський Н. Маркетинг: підручник: 4-е вид. Київ: НМЦ «Консорціум із удосконалення менеджмент-освіти в Україні», 2009. 580 с. 7. Шпак Н.О. Основи комунікаційного менеджменту промислових підприємств. Львів: Видавництво Львівської політехніки, 2011. 256 с. 8. Климанська Л.Д. Зв’язки з громадськістю: технології прагматичної комунікації. Львів: Видавництво Львівської політехніки, 2014. 164с. 9. Bowater L., Yeoman K. Science Communication: A Practical Guide for Scientists. Oxford: Wiley-Blackwell, 2012. 384 p. 10. Kuhn T., Ashcraft K. L, Cooren F. The Work of Communication: Relational Perspectives on Working and Organizing in Contemporary Capitalism. London: Routledge, 2017. 232 p.