Research of Operations Methods in Marketing

Major: Marketing
Code of subject: 8.075.00.O.006
Credits: 4.00
Department: Marketing and Logistics
Lecturer: PhD, Associate рrofessor Kosar N.S.
Semester: 2 семестр
Mode of study: денна
Мета вивчення дисципліни: Formation of the ability to produce innovative scientific ideas, to master the methodology and tools of construction and use of various types of operations research tasks in marketing, to solve complex problems in the process of innovative research and professional activity, to conduct original scientific research in the field of marketing at the international and national level
Завдання: The study of an educational discipline involves the formation of competencies in students of education: general competences: Ability to abstract thinking, analysis and synthesis. Special (professional) competences: The ability to plan and carry out original research, to achieve scientific results that create new knowledge in the theory, methodology and practice of modern marketing and related interdisciplinary areas. Ability to apply modern marketing methods and tools, digital technologies, resources and economic-mathematical methods and models in scientific and pedagogical activities. Ability to carry out scientific and organizational activities and manage scientific and research projects. The ability to identify, pose and solve problems of a research nature in the field of marketing, to evaluate and ensure the quality of performed research and the publication of the results in specialized professional domestic and foreign publications that are included in international scientometric databases. The ability to work out reasonable sequences, models, mechanisms, systems, etc. for clearly defined economic objects in the field of marketing.
Learning outcomes: Knowledge: theoretical and applied foundations of the entire range of types of marketing and their areas of application; classical and modern methodological-methodological base of researches of socio-economic phenomena and processes in various spheres of marketing; Skills: apply the acquired knowledge from various subject areas of marketing to formulate and justify new theoretical provisions and practical recommendations in a specific area of ??research; choose and apply the methodology and tools of scientific research when conducting theoretical and empirical research in the field of marketing; perform economic-mathematical modeling and socio-economic diagnosis of various processes and objects in the field of marketing.
Required prior and related subjects: Prerequisites: Philosophy and methodology of science, Modern tools of marketing research Co-requisites: Research seminar in marketing
Summary of the subject: It involves providing students with knowledge about the design methodology and optimization criteria for marketing solutions, as well as the formation of practical skills regarding the use of optimization methods and models in marketing activities
Опис: Basic concepts of operations research and stages of operational research. Multicriteria tasks and their use in marketing. Operations research game tasks. The use of mass service models in economic research. Formation of dynamic programming models.
Assessment methods and criteria: Methods of monitoring the student's knowledge and skills when studying the discipline include: 1. Current control of the student's work: - solving analytical and calculation tasks. 2. Final control: Examination (written and oral component) Written component: - level 1 tasks – tests with one correct answer; - tasks of the 2nd level - tests with several correct answers; - 3rd level task – to solve problems. Oral component: - oral survey.
Критерії оцінювання результатів навчання: Current control: performance of analytical and calculation tasks and surveys in practical classes (30%); Final control: control measure, exam (70%) - written component 55%, oral component 15%
Порядок та критерії виставляння балів та оцінок: A maximum of 3 points is awarded for the performance of analytical and calculation tasks in practical classes, and a maximum of 1 point for one question is awarded for surveys in practical classes. During the semester, the maximum grade for practical classes is 30 points. The evaluation of the results of solving the analytical and calculation task (tasks) in accordance with the reference solutions is carried out according to the following criteria: 100% – the task fully corresponds to the reference solution, methodically correctly designed with appropriate concise explanations of the calculations, with conclusions, the student can thoroughly explain the obtained results; 75% – the task is completely completed, but minor inaccuracies in calculations or design are assumed, there are no concise explanations of the performed calculations; 50% - the task is completed by at least 50%, provided that it is properly completed; there are certain inaccuracies in the use of calculation formulas, errors in the determination of intermediate and final results, the student cannot explain the obtained results with sufficient justification; 25% - the problem is incorrectly solved or solved by less than 50%, separate formulas are given in the solution and sample calculations are made. The procedure and criteria for issuing evaluations 88-100 points – certified with an excellent grade; 71-87 points – certified with a grade of good; 50-70 points – certified with a satisfactory grade; 26-49 points – not certified; 0-26 points – not certified with an unsatisfactory grade.
Recommended books: 1. Боровик О.В., Боровик Л.В. Дослідження операцій в економіці: Навч. посібник. Київ: Центр учбової літератури, 2007. 424 с. 2. Економіко-математичні методи та моделі: Навч. посібник. / За заг. ред. В.М. Мацкул. Одеса: ОНЕУ, 2018. 404 с. 3. Моделювання економічних процесів: Навч. посібник / П.І. Островський, О.М. Гострик, Т.П. Добрунік, О.В. Радова. Одеса: ОНЕУ, 2012. 132 с. 4. Ульянченко О.В. Дослідження операцій в економіці: Підручник. Суми: Видавництво «Довкілля», 2010. 594 с.
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