Innovative Logistics

Major: Marketing
Code of subject: 8.075.00.M.025
Credits: 3.00
Department: Marketing and Logistics
Lecturer: Doctor of Economics, Professor Yevhen Krykavskyi
Semester: 4 семестр
Mode of study: денна
Learning outcomes: -the ability to demonstrate in-depth knowledge of the theoretical and applied foundations of the whole range of marketing types and fields of its application; -the ability to demonstrate knowledge and understanding of the classical and modern methodological basis for the study of socio-economic phenomena and processes in various fields of marketing; - the ability to apply the knowledge gained from various subject areas of marketing to formulate and substantiate new theoretical provisions and practical recommendations in a specific area of research; -the ability to integrate and apply the knowledge gained from various interdisciplinary areas in the process of solving theoretical and applied problems in a specific field of research; -the ability to choose and apply the methodology and tools of scientific research in the implementation of theoretical and empirical research in the field of marketing; -the ability to do economic and mathematical modeling and socio-economic diagnostics of various processes and objects in the field of marketing.
Required prior and related subjects: • Prerequisites: Communication Management; Stakeholder Relationship Management. • Co-requisites: - .
Summary of the subject: Innovative logistics - a new approach of modern business development. Supply chains in the innovation concept of logistics. New research tools in processes of investigation the logistics results. Future marketing, logistics and supply chains trends in Europe and in the world. Innovative technologies as a factor of increasing the efficiency of domestic enterprises.
Assessment methods and criteria: • current control (30%, practical tasks, oral examination) • final control (70%, examination)
Recommended books: Крикавський Є., Похильченко О., Фертч М. Логістика та управління ланцюгами поставок: підручник. Львів, 2019. 848 с. 2. Крикавський Є., Похильченко О., Фертч М. Логістика та управління ланцюгами поставок: навч. посібник. Львів, 2017. 844 с. 3. Колодізєва Т. О., Руденко Г. Р. Інноваційні технології в логістиці: навч. посібник. Харків, 2013. 268 с. 4. Скрипко Т. О. Інноваційний менеджмент: підручник. Київ, 2011. 423 с. 5. Чухрай Н.І. Формування інноваційного потенціалу підприємства: маркетингове та логістичне забезпечення: Монографія. Львів, 2002. 314 с. 6. Чухрай Н., Патора Р. Товарна інноваційна політика: управління інноваціями на підприємстві: Підручник. Київ, 2006. 398 с.