Fundamentals of Visual Communications
Major: Environment Design
Code of subject: 6.022.03.O.16
Department: Design and Architecture Fundamentals
Lecturer: Ruslan Halyshych, Philosopher Ph.D., Assistant Professor; Olha Merie, Ph.D. in Architecture, Assistant Professor
Semester: 3 семестр
Mode of study: денна
Learning outcomes: Program learning outcomes: PRN3. Collect and analyze information for justification design project, apply theory and design methodology, professional terminology (according to professional direction), bases scientific research. PRN6. Realize responsibility for quality performed works, to ensure compliance task at a high level professional level. PRN7. Analyze, stylize, interpret and transform objects to develop artistic and design solutions. PRN8. Evaluate the object of design, technological processes in the context of the design task, form an artistic design concept. PRN9. Create objects design by means of design graphic modeling. PRN10. Determine functional and aesthetic specifics of form-forming design tools in communicative space. PRN11. Develop a compositional solution of design objects in the appropriate techniques and materials. PRN12. Adhere to design standards and manufacturing technologies of design objects in professional activities. PRN17. Apply modern general and specialized software in professional activity (for specializations). Communication: KOM1. Ability to communicate, including oral and written communication in Ukrainian and foreign languages ??(English, German, Italian, French, Spanish). KOM2. The ability to use various methods, including modern informational ones technologies, for effective communication at the professional and social levels. Autonomy and responsibility: AiB1. Ability to adapt to new situations and make appropriate decisions. AiB2. The ability to realize the need for lifelong learning in order to deepen the acquired new professional knowledge. AiB3. The ability to take responsibility for the work being done, to accept it independently decisions, to achieve the set goal in compliance with the requirements of professional ethics. AiB4. The ability to popularize national and world cultural heritage, as well as to promote manifestations of patriotism, national self-awareness and ethno-cultural self-identification. AiB5. The ability to form environmental consciousness and personal culture, to apply ecological principles in life and professional activity.
Required prior and related subjects: Previous disciplines: Fundamentals of Art. Basics of design and computer graphics. Painting, drawing, sculpture. Related and subsequent disciplines: Fundamentals of environment design. History of art, architecture and design. Fundamentals of ergonomics.
Summary of the subject: The lecture course and practical tasks on the basics of visual communication give an idea of the place and role of the designer in the development of a harmonious visual environment, and skills of design of sign systems, which provides quality communication between major social circles. The course provides an extended study of theoretical and methodological approaches and concepts in the design of visual communications: defines them as a system: concepts, views, theoretical positions in the field of visual communications; determines the essence of the visual communicative phenomenon in the natural, urban, architectural and media space, appeals to the factor of creativity in project ideas - communication and artistic idea. The practical part of the course contains a series of tasks in which graphic signs are developed, the artistic and figurative solution of which is based on compositions based on geometrization of limited plane, which fit into elementary geometric shapes, color - on the basis of achromatic and simple polychrome combinations. Recommended topics: identification marks, graphic images, icons serving international festivals, exhibitions and fairs, competitions, airports, railway stations, shops, supermarkets, transport, children's institutions. Programs for computer raster and vector graphics are studied.
Assessment methods and criteria: Throughout the semester, the student can score 100 points for admission to the theoretical course and for the visas of individual graphic workers (classroom and homework). Theoretical course - 30% practical current employment - 20%; course graphical design, brand book with navigation signs - 50%. Current control (30%). Final inspection (70%): project part and defense of work. 100-88 points - grade "A" ("excellent") is awarded if the student demonstrates a high level of knowledge of the educational material in the given volume, necessary the level of abilities and skills, correctly and reasonably makes the necessary decisions in various non-standard situations, clearly, succinctly, logically, consistently responds to the questions, as well as being able to apply theoretical provisions during solving practical tasks; 87-80 points - grade B ("very good") is awarded for knowledge of the educational material module above average level, including calculations, reasoned answers to asked questions (certain inaccuracies are possible), the ability to apply theoretical ones position during solving practical problems; 79-71 points - grade C ("good") is awarded for a generally correct understanding by the student educational material, including reasoned answers to the questions (certain (insignificant) flaws are possible). The student has mastered the basic theoretical material and is able to use knowledge to solve standard problems. 70-61 points - grade D ("mediocre") is awarded for mediocre academic knowledge module material, poorly reasoned answers, weak application of theoretical provisions when solving practical problems, and the transformation of skills in new conditions causes certain difficulty; 60-50 points - grade E ("satisfactory") is given for weak knowledge of the module's educational material, inaccurate or unargued answers, with a violation of the sequence of presentation, for weak application of theoretical knowledge in practice, which, however, is not an obstacle to further education; 49-26 points - the grade FX ("unsatisfactory" with the possibility of re-scoring) is awarded for ignorance of the main part of the educational material of the module, significant errors in answers to questions, inability to apply theoretical provisions when solving practical problems; 25-00 points grade F ("unsatisfactory" with mandatory re-study of the module) presented for ignorance of a significant part of the educational material of the module, significant mistakes in answering questions, inability to orient oneself during solving practical problems, ignorance of basic fundamental provisions.
Recommended books: 1. Danylenko V. Ya. Design. Textbook. - Kharkiv: KhDADM, 2003. - 320 p. 2. Utevska FI. Immortal signs. - K.: Veselka, 1981. 3. Pocheptsov. H. G. Theory of communications. - K.: Union of Advertisers of Ukraine, 1996. 4. Fiske J. Introductory Communication Studies. - London, N.Y., 1990. 5. Eco U. A. Theory of Semiotics. - Bloomington, 1976.