Major: Environment Design
Code of subject: 6.022.03.E.101
Credits: 4.00
Department: Design and Architecture Fundamentals
Lecturer: Ruslan Halyshych, Philosopher Ph.D., Assistant Professor; Olha Merie, Ph.D. in Architecture, Assistant Professor
Semester: 6 семестр
Mode of study: денна
Learning outcomes: PRNV2.2. To take into account the needs of all categories of consumers when creating objects of visual communication. PRNV2.4. Apply a complex artistic and project approach to create a complete image of objects of visual communications. PRNV2.5. Solve functional tasks taking into account properties materials and features structural buildings, apply the latest technologies in the creation of a modern final product in the design of visual communications. PRNV2.8. Apply the acquired knowledge and understanding of the subject industries and professional spheres activities in practical situations, as well as during presentations of finished projects. Communication: KOM1. Ability to communicate, including oral and written communication in Ukrainian and foreign languages ??(English, German, Italian, French, Spanish). KOM2. The ability to use various methods, including modern informational ones technologies, for effective communication at the professional and social levels. Autonomy and responsibility: AiB1. Ability to adapt to new situations and make appropriate decisions. AiB2. The ability to realize the need for lifelong learning in order to deepen the acquired new professional knowledge. AiB3. The ability to take responsibility for the work being done, to accept it independently decisions, to achieve the set goal in compliance with the requirements of professional ethics. AiB4. The ability to popularize national and world cultural heritage, as well as to promote manifestations of patriotism, national self-awareness and ethno-cultural self-identification. AiB5. The ability to form environmental consciousness and personal culture, to apply ecological principles in life and professional activity.
Required prior and related subjects: Fonts; History of Art, Architecture and Design, Part 1; Interactive design, part 1; Painting, drawing, sculpture, Part 1, 2; Graphics and computer graphics; Composition and Art of form, Рart 1, 2.
Summary of the subject: The theoretical part of the course teaches materials that highlight the basic principles of design solutions for all types of printing products. The history of the development of writing, fonts and textual forms of communication is given. The historical development of printed products is traced, as well as compositional, formative, color analysis of printing objects, including those related to advertising. The system design of the main types of printing products is considered, which covers the development of informational or pictorial elements, systematic construction of a book or book series, magazine with a comprehensive development of headings, subheadings, sections and titles. In the practical part of the course the main approaches and stages to the process of project work of font compositions, search of ideas, work on the sketch part of the project, creation of the original layout, additional tasks related to the quality of the layout are methodically set. The course work involves the development of a set of own font, font booklet, and information poster, the design of which is formed on the basis of font compositions.
Assessment methods and criteria: Current control: lectures, seminars - 20%, sketch of the font design idea - 20%; final control: course work - 40%; explanatory note to the course work 20%. 100-88 points - grade "A" ("excellent") is awarded if the student demonstrates a high level knowledge of the educational material in the specified volume, the required level of skills and abilities, correct and reasonably makes the necessary decisions in various non-standard situations, clearly, succinctly, answers questions logically and consistently, and also knows how to apply theoretical ones position during solving practical tasks; 87-80 points - grade B ("very good") is awarded for knowledge of the educational material of the module above average level, including calculations, reasoned answers to questions (certain inaccuracies are possible), the ability to apply theoretical provisions during solving practical problems; 79-71 points - grade C ("good") is awarded for a generally correct understanding by the student educational material, including reasoned answers to the questions (possible certain (insignificant) shortcomings). The student has mastered the basic theoretical material and is able to use knowledge to solve standard tasks; 70-61 points - grade D ("mediocre") is awarded for mediocre knowledge of the educational material module, few well-argued answers, weak application of theoretical provisions during solving practical problems, and the transformation of skills in new conditions causes certain difficulties. 60-50 points - grade E ("satisfactory") is awarded for weak knowledge of the educational material module, inaccurate or unargued answers, with a violation of the sequence of presentation, for weak application of theoretical knowledge in practice, which, however, is not an obstacle to the future teaching; 49-26 points - FX grade ("unsatisfactory" with the possibility of re-scoring) is issued for ignorance of the main part of the educational material of the module, significant errors in answers to questions, inability to apply theoretical provisions when solving practical problems; 25-00 points - grade F ("unsatisfactory" with mandatory re-study of the module) is presented for ignorance of a significant part of the educational material of the module, significant errors in answers to questions, inability to navigate when solving practical problems, ignorance of the main fundamental provisions.
Recommended books: Educational and methodological support: 1. Halyshich R. Ya., Merye O. V. Typography: a summary of lectures for students of the 5th year of the basic direction 6.0202 "Design", specialty 7 (8).02020701 "Design" specialization "Graphic design" and correspondence students. Lviv: Publishing House of Lviv Polytechnic, 2013. 92 p. 2. Synopsis of lectures on the discipline "Fonts" for students of the 1st year of the specialty 022 "Design" of full-time and part-time forms of education / comp. : O. M. Okonchenko, Y. V. Rakochy. Lviv: Levada Publishing House, 2018. 100 p. 3. Typography: methodological guidelines for practical classes in the discipline "Typography" for master's degree in the field of knowledge 0202 "Art" basic direction "Design", graphic specialization design (advertising and visual communications design) / Inc.: R. Ya. Galyshich, I. A. Yurchenko. Lviv: Publishing House of Lviv Polytechnic, 2007. 28 p. 4. Fonts. Part 1: Painted Fonts: Method. instructions for performing classroom tasks with disciplines "Fonts" for students of the 1st year of the specialty 022 "Design" full-time and part-time forms of education / structure O. M. Okonchenko, V. V. Bazilevich, Yu. G. Sentymrei. Lviv: Lviv Polytechnic Publishing House, 2018. 28 p. Recommended Books Basic: 1. Halyshich R. Ya., Krokhmal V. V., Merye O. V. Relevance of the use of calligraphic Ukrainian writing in modern graphic design. Current humanitarian issues Sciences: interuniversity collection of scientific works of young scientists of Drogobytsk State University Ivan Franko Pedagogical University. 2020. Issue 34, vol. 1. pp. 50–58. [N. k. Merye O. V.]. 2. Hanotska O. V. Typography in packaging design. Herald of KhDADM. 2010. No. 4. P. 8–10. 3. Lesnyak V. Reproduction of font heritage. 40 original fonts. K.: ArtHuss Publishing House, 2020. 160 p. 4. Rodina D. V., Kostenko I. O. Typography as a means of solving functional and aesthetic aspects in the design of advertising and printing products of early modernism (1910–1935). The III International Science Conference on E-Learning and Education, February 2–5, 2021, Lisbon, Portugal. Art. 390 p. pp. 23–26. Supporting literature: 1. Sopko O.I. The art of font: stages of formation: lectures on the discipline "Fonts and typography: educational method. help." / Ministry of Education and Science of Ukraine, Zakarpattia. artist Institute of Technology, Department of design Uzhhorod: Grazhda, 2007. 52 p. : fig.