Enterprise Economic Activities
Major: Finance, Banking and Insurance
Code of subject: 6.072.00.O.014
Department: Department of Economics and Marketing
Lecturer: senior teacher Ivashkiv Victoria Alexandrovna
Semester: 3 семестр
Mode of study: денна
Learning outcomes: PH4. Be able to develop marketing programs and algorithms for planning long-term and current plans of marketing activities. PH5. Be able to calculate the planned budget for communication activities. PH11. Be able to organize a marketing service. PH12. Be able to implement plans for marketing activities. РН1З. Be able to evaluate the effectiveness of marketing activities RNI4. Be able to identify reserves and implement measures to improve resource efficiency. PH22. Be able to collect information and study the demand for products of its own production, as well as competing products "consumer inquiries.
Required prior and related subjects: Previous academic disciplines Commercial activity Related disciplines Commodity market infrastructure Marketing
Summary of the subject: Economic market management system. The enterprise is its main link. The essence of market systems. Classification of enterprises. Fundamentals of business and enterprise management. Economic and legal bases. Organizational and managerial structure. Personnel of the enterprise, its personnel policy. Labor productivity and its payment. The main tangible (intangible) resources - the production assets of the enterprise. Organization of production. Technical and technological base of production and social infrastructure. Working capital of the enterprise. Costs of creation, production and sale of products. Costs of production, grouping, methods of reducing them, economic feasibility.Administrative costs, marketing and warehousing costs. Prices for products and services. Types and structure of prices. Income and profit of the enterprise, their formation. Economic evaluation of his work
Assessment methods and criteria: Current control - 30 points Examination control - 70 points Total number of points - 100 points
Recommended books: 2. Hetman O.O. Ekonomika pidpryiemstva: navch. posibnyk / O.O. Hetman, V.M. Shapoval. – K.: Tsentr navchalnoi literatury, 2006. – 488 s. 3. Ekonomika pidpryiemstva: pidruchnyk /Za zah. red. prof. S.F. Pokropyvnoho. – Vyd. 2-he, pererob. ta dop. – K.: KNEU, 2001. – 528 s. 4. Ekonomika vyrobnychoho pidpryiemnytstva / Za redaktsiieiu Y.M.Petrovycha / Y.M. Petrovych, I.O. Budishcheva, I.H. Ustinova, H.S. Domaradzka ta in. – 3-tie vyd.vypr.- K.: T-vo «Znannia», KOO, 2002. – 405 s. 5. Krainyk O.P. Ekonomika pidpryiemstva: navch. posibnyk / Za red. O.P.Krainyk / O.P. Krainyk, Ye.S. Barvinska. – Lviv: Natsionalnyi universytet «Lvivska politekhnika», «Intelekt – Zakhid», 2003. – 208 s. 6. Prymak T.O. Ekonomika pidpryiemstva: Navch. posib. – 2-he vyd., ster. / T.O. Prymak. – K.: Vikar, 2002. – 176 s. 7. Petrovych Y.M. Ekonomika pidpryiemstva: Pidruchnyk / Za zah. red. Y.M. Petrovycha / Y.M. Petrovych, A.F. Kit, O.M. Semeniv ta in. – Lviv: «Novyi Svit – 2000», 2004. – 680 s.