Marketing

Major: Finance, Banking and Insurance
Code of subject: 6.072.00.O.023
Credits: 6.00
Department: Department of Economics and Marketing
Lecturer: Batkovets Nataliya Olehivna
Semester: 4 семестр
Mode of study: денна
Learning outcomes: 1. Develop long-term and current plans for marketing activities; 2. To plan the development of the organization in the direction of increasing its competitiveness; 3. Organize and carry out work to improve the management structure of marketing activities; 4. Organize diagnostics of the market and the environment of the enterprise; 5. Ensure the establishment and maintenance of business partnerships with market participants;
Required prior and related subjects: Entrepreneurship Commercial activity Business Economics Market research
Summary of the subject: The discipline "Marketing" consists of three content modules: "Marketing as a concept of market management", "Management of marketing activities of the enterprise", "Tools of the marketing complex". The first content module "Marketing as a concept of market management" addresses the following topics: "Marketing: essence, objectives, concepts and functions", "Marketing environment, types and characteristics of modern marketing", "Market and marketing segmentation of goods and services", " Goods in the marketing activities of enterprises.The second content module "Management of marketing activities of the enterprise" consists of topics: "Marketing product policy", "Marketing policy of distribution and sale of goods and services", "Marketing pricing policy", "Marketing policy of communications in modern conditions", "Marketing strategies", "Marketing strategies for segmentation and target market selection
Assessment methods and criteria: Seminars 10 Work on practical 25 Independent calculation works on topics practical classes 20 Testing on program topics 15 Points for current control 70 Semester control (SC) (credit) 30 Total for discipline 100
Recommended books: 1. Balabanova L. V. Marketynh : [pidruch.] / L. V. Balabanova. – 2-he vyd., pererob. i dop. – K. : Znannya – Pres, 2012. – 645 s. 2. Bilovodska O.A.Marketynhova polityka rozpodilu: navchalnyy posibnyk. - K.: Znannya, 2011. - 495 s. 3 Inovatsiynyy marketynh pidpryyemstv : teoriya, metodolohiya, mekhanizmy : monohrafiya / O.B. Zvyahintseva, E.M. Zabarna ; Ministerstvo osvity i nauky Ukrayiny, Odeskyy natsionalnyy politekhnichnyy universytet. - Odesa : Feniks, 2013. - 274S. 4. Larina YA.S. Povedinka spozhyvacha : navchalnyy posibnyk / YA.S. Larina, A.V. Ryabchyk. - Kyyiv : Akademiya, 2014. - 222 s.