Information Marketing and Management

Major: Computer Sciences
Code of subject: 7.122.00.O.8
Credits: 3.00
Department: Automated Control Systems
Semester: 1 семестр
Mode of study: денна

Information Marketing and Management

Major: Computer Sciences
Code of subject: 7.122.00.O.9
Credits: 3.00
Department: Computer-Aided Design
Lecturer: Associate Professor of CAD Department, Ph.D., Docent Ihor Farmaha
Semester: 1 семестр
Mode of study: денна
Learning outcomes: 1. Theoretical knowledge on information management. 2. Gaining practical skills in information management in terms of its marketing and pricing based on the provisions of information management.
Required prior and related subjects: Prerequisites. Innovative information technologies. Design of data banks for computer-aided design systems. Co-requisites. Organization of scientific research.
Summary of the subject: Information management: goals and objectives, methods. Management and information infrastructure of the organization. Basic standards in the IT field. Information systems and information technology infrastructures. Implementation, operation and audit of IP. Organization and planning in the information management system Methods for assessing the economic efficiency of IT projects in IM. Installation and configuration of the enterprise information system, definition of business processes. Determining the capacity of the market and its segments and forecasting demand; product marketing research.
Assessment methods and criteria: 1. Evaluation of reports on laboratory work. The event is held after working out and preparing reports on laboratory work. 2. Examination control. The event is held in accordance with the schedule and provides for the diagnosis of knowledge of theoretical material and practical tasks.
Recommended books: 1. Вовчак І. С. Інформаційні системи та комп’ютерна техніка в менеджменті: Навч. посіб. - Тернопіль: Карт-бланш, 2002. - 354 с. 2. Інформаційні системи в економіці / За ред. В. С. Пономаренко. - К.: Академія, 2002. - 542 с. 3. Матвієнко О. В. Основи інформаційного менеджменту: Навч. посібн. - К.: Центр навчальної літератури, 2004. - 124 с. 4. Кузьмін О.Є., Мельник О.Г. Теоретичні та прикладні засади менеджменту. - Львів: Національний університет "Львівська політехніка" (Інформаційно-видавничий центр "Інтелект+"Інститут післядипломної освіти), "Інтелект-Захід", 2002. - 228с. 5. Фармага І.В. Комп’ютерні системи менеджменту малого та середнього бізнесу: Конспект лекцій для студентів спеціальності «Інформаційні технології проектування». – Львів: Видавництво Львівської політехніки, 2011. – 60с.

Information Marketing and Management

Major: Computer Sciences
Code of subject: 7.122.00.O.10
Credits: 3.00
Department: Artificial Intelligence Systems
Lecturer: Gaiduchok O.V.
Semester: 1 семестр
Mode of study: денна
Learning outcomes: After studying the discipline, students should know: the basics of e-marketing as an element of digital business; e-marketing complex as a set of 4 basic elements: product, price, distribution channel and promotion; basic aspects of doing digital business; principles, structure and process of development of marketing information system; information and communication technologies for the collection, storage and output of data obtained from various sources of information for marketing decisions; markets of information resources and features of their use for solving marketing problems; basics of marketing activity in the e-market; be able to: conduct structured marketing research; to use modern information technologies to solving marketing problems; analyse, evaluate and use quantitative and qualitative indicators of different market segments, make appropriate recommendations that will help to make the right marketing decisions in appropriate situations; to make decisions in the areas of complex electronic marketing; apply knowledge and understanding of the information obtained to develop and (or) use appropriate data collection systems to formulate the marketing knowledge required for decision making; to develop and implement appropriate information systems for monitoring and (or) the progress of marketing based on the effective use of information received from various sources, including internal and external data; to recommend the improvement of information systems in order to perform certain tasks at the appropriate moment.
Required prior and related subjects: Pre-requisites: System analysis Documentation of software Teamwork and presentation skills Algorithmization and programming p.1 Algorithmization and programming part 2 Object-Oriented Programming Computer systems and networks Organization of the Database of Data and Knowledge Operating Systems Web Technology and Web Design IT Project Management
Summary of the subject: Studying of marketing information systems, methodology of their designing, as well as acquaintance of students with modern information technologies used by managers and marketers in their activity.
Assessment methods and criteria: laboratory works - 40 written component - 50 oral component – 10
Recommended books: Вовк. О.Б., Гайдучок О.В. Інформаційний маркетинг та менеджмент: Методична праця: Електронний навчально-методичний комплекс is для студентів спеціальності 122 "Комп'ютерні науки та інформаційні технології" [EЕлектронний ресурс]. - Режим доступу: http://vns.lpnu.ua/course/view.php?id=8432 James O'Brien. Management Information Systems, 10th ed. Publisher: C101 (2012). 2013. ISBN: 978-8131719497 Чмырь И.А. Інформаційний менеджмент і маркетинг. 2018. 105 стр. Бердышев, С. Н. Информационный маркетинг: практическое пособие / С. Н. Бердышев. – Москва: Дашков и К°, 2009. – 214 с. Божук, С.Г. Маркетинговые исследования. Основные концепции и методы. – СПб.: Вектор, 2005. – 288 с. Информационный менеджмент. В 8 ч. Информационное обеспечение и Интернет маркетинг: учеб.-метод. комплекс / В.А. Вишняков, А.П. Ковалев, С.Г. Щербакова; Минский институт управления.–Мн.: Изд-во МИУ, 2006. – 392 с. Гринберг, Пол. CRM со скоростью света: привлечение и удержание клиентов в реальном времени через Интернет: перевод с английского / Пол Гринберг. – Санкт-Петербург. – Москва: Символ-Плюс, 2007. – 526 с. Пейн, Эдриан. Руководство по CRM: путь к совершенствованию менеджмента клиентов: [перевод с английского] / Эдриан Пейн. - Минск: Гревцов Паблишер, 2007. – 373 с.