Design and Development of Advertising Media and Corporate Identity (курсовий проект)

Major: Computer Technologies and Systems for Publishing and Printing Industry
Code of subject: 7.186.01.O.8
Credits: 3.00
Department: Publishing Information Technologies
Lecturer: Dr.Sc, Prof. Nazarkevych Mariya
Semester: 2 семестр
Mode of study: денна
Learning outcomes: Familiarization with the basic aims and objectives of advertising, modern methods and means of their solution, practical skills to create promotional products. Prepared specialist should be able to: choose goals and formulate specific targets of the advertising company, have modern methods and means of new information technologies and their practical use in the organization of effective advertising campaigns.
Required prior and related subjects: Prerequisites: •Basics of Graphic Design • Digital Photography • Technology development of electronic media
Summary of the subject: Course project includes modern tools for creating advertising. Due to the course project specialist should consider: the question of the necessary basic information of the main theoretical propositions advertising (detailed classification of the main types of advertising and promotional materials, and general methodology of advertising campaigns and of funds for advertising).
Assessment methods and criteria: The quality of the course project (work) is evaluated by the following criteria: Сonformity of course project (work) to the task and the requirements guidelines for its implementation. Autonomy solve the task, project design, calculations, drawings, graphs and tables; The presence of elements of research character. The using of computer technology; Making explanatory notes, graphics accordance with the design and technological documentation. The maximum total - 100 points.
Recommended books: 1. Дурняк Б. В. Розробка та дизайн рекламних видань. Комп’ютерні технології в рекламі [Текст] : навч. посіб. / Б. В. Дурняк, А. Є. Батюк, М. А. Назаркевич, О. І. Мриглод. — Львів : Укр. акад. друкарства, 2011. — 198 с. — ISBN 978-966-322-180-9. 2. Дурняк Б., Батюк А. Розробка і дизайн рекламних видань [Текст] : навч. посіб. / Б. В. Дурняк, А. Є. Батюк — Львів : Укр. акад. друкарства, 2006. — 315 с. 3. Гордон Ю. Книга про буквы от Аа до Яя [Текст] / Ю. Гордон. – М. : Издательство студии Артемия Лебедева, 2006. – 384 с.