Audiovisual Advertising

Major: Computer Technologies and Systems for Publishing and Printing Industry
Code of subject: 7.186.01.E.021
Credits: 6.00
Department: Publishing Information Technologies
Lecturer: Dr.Sc, Prof. Nazarkevych Mariya
Semester: 2 семестр
Mode of study: денна
Learning outcomes: Familiarization with the basic aims and objectives of advertising, modern methods and means of their solution, practical skills to create promotional products. Prepared specialist should be able to: choose goals and formulate specific targets of the advertising company, have modern methods and means of new information technologies and their practical use in the organization of effective advertising campaigns.
Required prior and related subjects: Prerequisites: •Basics of Graphic Design • Digital Photography • Technology development of electronic media
Summary of the subject: Academic discipline examines modern tools for creating advertising. As a result, the discipline, the specialist must know: the question of the necessary basic information of the main theoretical propositions advertising (detailed classification of the main types of advertising and promotional materials, and general methodology of advertising campaigns and of funds for advertising).
Assessment methods and criteria: written reports on laboratory work, oral examination, settlement and graphic work (30%) final control (exam), written-oral form (70%)
Recommended books: 1. Дурняк Б. В. Розробка та дизайн рекламних видань. Комп’ютерні технології в рекламі [Текст] : навч. посіб. / Б. В. Дурняк, А. Є. Батюк, М. А. Назаркевич, О. І. Мриглод. — Львів : Укр. акад. друкарства, 2011. — 198 с. — ISBN 978-966-322-180-9. 2. Дурняк Б., Батюк А. Розробка і дизайн рекламних видань [Текст] : навч. посіб. / Б. В. Дурняк, А. Є. Батюк — Львів : Укр. акад. друкарства, 2006. — 315 с. 3. Гордон Ю. Книга про буквы от Аа до Яя [Текст] / Ю. Гордон. – М. : Издательство студии Артемия Лебедева, 2006. – 384 с.