E-commerce

Major: Management
Code of subject: 7.073.01.O.050
Credits: 4.00
Department: Organizational Management
Lecturer: PhD, Associate Professor Andriy Dzyubina
Semester: 2 семестр
Mode of study: денна
Мета вивчення дисципліни: Formation of a system of theoretical and practical knowledge, skills in electronic commerce, which will enable students and specialists to professionally carry out their activities in a modern dynamic global environment.
Завдання: • general competencies: 1. Skills in using information and communication technologies • professional competences: 1. Ability to choose and use concepts, methods and management tools, including in accordance with defined goals and international standards. 2. Ability to analyze and structure organizational problems, make effective management decisions and ensure them implementation. 3. Ability to work in an e-commerce environment and manage e-commerce supplies, form e-commerce supply chains. 4. Ability to use modern software and information and communication support in the field of management of organizations of various types of activity. 5. Ability to develop electronic business systems, integrate their toolkit into organizational and production tools structures, develop business processes of the organization.
Learning outcomes: • the ability to use professionally profiled knowledge and practical skills in management, marketing, finance, logistics, economics for effective management of business entities in e-commerce; • the ability to make informed strategic marketing solutions, combining various economic and mathematical methods and models for planning, organizing and evaluating the effectiveness of operations in e-commerce; • ability to work in an environment of e-commerce and to form supply chain in e-commerce
Required prior and related subjects: prerequisites: Management; Economics of Company; Marketing. соrequisites: Economics of e-business.
Summary of the subject: Basic concepts of e-commerce. Marketing in e-commerce. Electronic payment systems and financial instruments. Organization and technology of Internet-shop. The effectiveness of e-commerce. The organizational and legal framework for e-commerce.
Опис: Topic 1. DEVELOPMENT OF THE INFORMATION ECONOMY IN THE CONDITIONS OF BUILDING THE INFORMATION SOCIETY. Topic 2. BASIC CONCEPTS OF ELECTRONIC BUSINESS AND ELECTRONIC COMMERCE. Topic 3. ADVANTAGES AND DISADVANTAGES OF THE FUNCTIONING OF ELECTRONIC BUSINESS AND ELECTRONIC COMMERCE. Topic 4. TYPES OF ELECTRONIC BUSINESS. Topic 5. ELECTRONIC COMMERCE AS A COMPONENT OF ELECTRONIC BUSINESS. Topic 6. ELECTRONIC COMMERCE SYSTEMS IN THE CORPORATE SECTOR. Topic 7. ELECTRONIC COMMERCE SYSTEMS IN THE CONSUMER SECTOR: TRADE LINES, INTERNET (B2C). Topic 8. ELECTRONIC PAYMENT SYSTEMS. Topic 9. INTERNET ADVERTISING. Topic 10. PERSPECTIVES OF THE DEVELOPMENT OF E-COMMERCE.
Assessment methods and criteria: • written reports of laboratory works, oral quiz (30%) • final examination (differentiated test): written-oral form (70%)
Критерії оцінювання результатів навчання: The following are the main criteria characterizing the student's level of competence when evaluating the results of current and final examinations: - performance of all types of educational work provided for by the work program for the discipline; - the depth and character of knowledge of the educational material according to the content of the educational discipline contained in the main and additional recommended literary sources; - the ability to analyze the studied phenomena in their relationship and development; - the nature of the answers to the questions (clarity, brevity, logic, consistency, etc.); - the ability to apply theoretical provisions when solving practical problems; - the ability to analyze the reliability of the obtained results. The sum of points that a student can receive in one semester from an educational discipline consists of points awarded to him for mastering content modules, individual and independent work and all types of control.
Recommended books: 1. Бутенко Н.В., Бердар М.М. (2020). Мережеві ознаки підприємництва в умовах глобалізації. Бізнес Інформ. № 2. C. 218-224. doi: https://doi.org/10.32983/ 2222-4459-2020-2-218-224 2. Вишневський О.С. (2020). Вплив цифровізації на промисловість: проблеми визначення в країнах ЄС. Економіка промисловості. № 1 (89). С. 31-44. doi: http://doi.org/10.15407/econindustry2020. 01.031 3. Тардаскіна Т.М., Стрельчук Є.М., Терешко Ю.В. (2011) Електронна комерція: Навчальний посібник / – Одеса: ОНАЗ ім. О.С. Попова. – 244 с. 4. Тертичний Я. С. (2018) Аналіз світових тенденцій розвитку електронної комерції в контексті інформаційної глобалізації. Економіка і організація управління. № 3 (31). С. 137–148 5. Філіппова Л. Л. (2013) Електронна комерція: за і проти / Л. Л. Філіппова // Вісник Нац. техн. ун-туХПІ. – Харків : НТУ "ХПІ". – № 44 (1017). – С. 58-65. 6. Ховрак І. В. (2013) Електронна комерція в Україні: переваги та недоліки. Економіка. Фінанси. Право. - 2013. - № 4. - С. 16-20. 7. Dudko P. (2019) E-commerce as a factor of innovative development of enterprises. MANAGEMENT. JOURNAL 2 (30). Р. 103-114. DOI: https://doi.org/10.30857/2415-3206.2019.2.8 8. Orekhova T., Tertychnyi Ya (2019) Current trends of electronic commercial development in the world markets. Business Management. Vol. 4. P. 39–51