Marketing of Innovations

Major: Management
Code of subject: 7.073.02.O.065
Credits: 4.00
Department: Organizational Management
Lecturer: Oleh Karyy
Semester: 2 семестр
Mode of study: денна
Мета вивчення дисципліни: .
Завдання: .
Learning outcomes: • skills to communicate in native and foreign languages with broad professional community and public in oral and written forms; • ability to use modern information and communication technologies for every day communication on professional and social scale; • ability to be responsible for the work, to make decisions, to achieve the goal of compliance with professional ethics; • to bear social responsibility for decisions, adhere to moral and cultural values.
Required prior and related subjects: prerequisites: • Project Management; • Management of innovative development of organization
Summary of the subject: Innovation as the object of marketing policy. Market research in market of innovations. Marketing product policy. Marketing of technological innovations. Pricing policy for innovations. The policy of distribution of a new product. Promotion of innovations.
Опис: .
Assessment methods and criteria: • written reports of laboratory works, oral quiz (30%) • final examination: written - oral form (70%)
Критерії оцінювання результатів навчання: .
Recommended books: 1. Чухрай Н.І. Управління інноваціями: навчальний посібник / Н.І. Чухрай, Л.С. Лісовська – Львів: Видавництво Львівської політехніки, 2015. – 280 с. 2. Маркетинг. Менеджмент. Інновації: Монографія / за ред.. д.е.н., проф. С.М. Ілляшенка. – Суми: ТОВ «Папірус», 2010. – 624 с. 3. Чухрай Н. Товарна інноваційна політика: Підручник. – К.: Кондор, 2006. – 356 с.