Code of subject: 7.073.00.M.010
Department: Management and International Business
Lecturer: Gnylianska Lesya Yosifivna
Semester: 2 семестр
Mode of study: денна
Завдання: 1. ability to demonstrate in-depth knowledge of the basics of professionally oriented disciplines of the specialty in the field of formation and management of communications; 2. the ability to demonstrate in-depth knowledge of the regulatory and legal support of the fundamentals of the functioning of communication management; 3. ability to demonstrate in-depth knowledge and understanding of a wide range of operations, forms and types of communications, including in the context of international globalization processes; 4. integrate and apply the obtained theoretical knowledge in practice to solve management problems in the field of communication management; 5. determine the forms of power and leadership styles necessary for the application to influence subordinates and business partners.
Learning outcomes: 1. Specialized conceptual knowledge acquired in the process of learning and/or professional activity at the level of the latest achievements, which are the basis for original thinking and innovation activities, in particular in the context of research work; 2. To organize and carry out effective communications within the team, with representatives of different professional groups and in an international context; 3. Demonstrate leadership skills and skills to work in a team, interact with people, influence their behavior to solve professional tasks; 4. In addition to delaguvati, the same is true of the kerinnitvo organ.com.; 5. The zrosumle is not a double-mentioned thing in the little visnews, and so I know that clarification, so it's a lie, to the fahvts, the nefahvts, the zokrem to the ossib, the yak to start; 6. The distance for the bottling of the professional know- the practitioner, the strategic development of the team.
Required prior and related subjects: Prerekvizit: management Korekvizit: international management
Summary of the subject: Theoretical bases of communication activities. Communication activities as a factor for the effective development of the enterprise. Management of communications. Analysis and economic evaluation of communication systems management. Planning and organization of communications enterprises. Tomotivateem ployees, control and regulation of communication sintheenterprise. Medical-scientific instruments of communication management. Essenceandfeaturesofrisksinthetransportactivityoftheenterprises. Methods of communication management and their mechanism transformations in management decisions. Methods of optimization of management decisions in the system of communication management
Опис: Topic 1. Theoretical foundations of communication activities. Economic essence and classification of communications. The content, functions and tasks of communication activities. The structure of the communication market. Topic 2. Communication activity as a factor in the effective development of the enterprise Characteristics of the communication activity of the enterprise; The essence and principles of communication activities; Directions of development of communication activities; Measures to stimulate communication activities; Information, analytical and organizational support of communication activities; State regulation of communication activities Topic 3. Communication management. The essence and classification of communication projects. Project management system in the enterprise. Analysis of the effectiveness of communication projects. Sources of formation of communication resources. Topic 4. Economic evaluation of communication management systems. Analysis and economic evaluation of communication management systems. Topic 5. Methods of economic evaluation of communication management systems. Methods of economic evaluation of communication management systems. Topic 6. Planning and organization of communications in enterprises. Planning and organization of communications in enterprises. Topic 7. Motivation of employees, control and regulation of communications in the enterprise. Principles and methods of motivating employees of the insurance company. Forms and systems of motivation of employees of the insurance company. Mechanisms for ensuring control and regulation in the communication management system. Topic 8. Principles and indicators of planning. Features of the organization of the insurance company during information flows in the enterprise. Topic 9. Principles and methods of motivating employees of the insurance company. Forms and systems of motivation of employees of the insurance company. Mechanisms for ensuring control and regulation in the communication management system. Topic 10. Methodical and applied tools of communication management. Methodical recommendations for assessing the level of communication development of enterprises. The essence and features of the risks of the enterprise. Characteristics of the methodological tools for risk assessment. Model of risk assessment of communication activities. Topic 12. Management developments in the system of communication management Management developments in the system of communication management Topic 13. Methods of communication management Methods of communication management and the mechanism of their transformation into management decisions. Types and characteristics of management decisions in the communication management system Topic 14. Methods of optimization of management decisions in the system of communication management Methods of optimization of management decisions in the system of communication management
Assessment methods and criteria: currentcontrol (30%): independentwork, individualassignments, oral; - finalcontrol (70%): testing (50%), oralresponse (20%)
Критерії оцінювання результатів навчання: The current control of students' knowledge in the discipline "Communication Management" is carried out in the following forms: a) during practical classes: - survey or testing students' knowledge of theoretical material; - assessment of the implementation of situational exercises and tasks during the lesson; b) based on the results of the tasks of independent study (individual tasks): - assessment of homework during the lesson; - discussion of research materials during classes; - discussion of the materials of reports on the problem issue posed, holding discussions, summarizing this issue during a practical lesson.
Recommended books: Bosak А. Methodofevaluationoftheeffectivenessofthesystemofcommunicationsenterprise//HeraldofKharkivNationalUniversitynamedafterV. Karazin, no. 719. Economicseries. KharkivNationalUniversitynamedafterV. Karazin, 2006. P. 49-56. ? N.SchpakFundamentalsofcommunicationmanagementofindustrialenterprises: monograph. / N. Schpak. – Lviv: LvivPolytechnicNationalUniversity, 2011.-328 p. ? A.KolotMotivation: a tutorial. – Kyiv, KNTU:, 2012. — 345 с. ? G.Monastirska .Motivational component of the management of personnel in the modern Ukraine/formation of market economy: industries Sciences. OL. Is special. issue. Strategic imperatives of modern management: 2 tsp – part 2. – Кyiv: KNTU, 2014. — P. 385-395