Major: Finance, Banking and Insurance
Code of subject: 6.000.00.M.020G
Credits: 3.00
Department: Human Resource Management and Administration
Lecturer: Ph.D., Associate Professor Oksana Svatiuk Ph.D., Associate Professor Vynnychuk
Semester: 3 семестр
Mode of study: денна
Мета вивчення дисципліни: The goal of studying the discipline "Imagiology" is a public image created by an object, a subject to receive feedback from a mass audience
Завдання: General Competencies (GC): GC 2. Ability to maintain and increase the moral, cultural, scientific values and multiply the achievements of society based on understanding the history and patterns of the subject area development, its place in the general system of knowledge about nature and society, and the development of society, technique and technology, use different types and forms of motor activity for active recreation and healthy lifestyle. GC 9. Ability to learn and master modern knowledge. Professional competencies of the specialty (PC): PC 6. Ability to act socially responsibly and consciously. PC 9. Ability to plan organizational activities and manage time. PC 15. Ability to form and demonstrate leadership and behavioral skills. Professional competencies of orientation (PCO): PCO 5.1. In-depth knowledge of the technology of starting and running a small business.
Learning outcomes: PLO 3. Know your rights and responsibilities as a member of society, to realize the values of civil society, the rule of law, the rights and freedoms of a person and a citizen in Ukraine PLO 9. Demonstrate skills of interaction, leadership, teamwork. PLO 10. Have the skills to justify effective tools to motivate the organization’s staff. PLO 15. Identify the causes of stress, adapt yourself and team members to a stressful situation, find ways to neutralize it. COM 2. Ability to form the communicative strategy effectively. AR 2. Responsibility for professional development of certain people and/or groups of people, ability to further learning with a high level of autonomy.
Required prior and related subjects: Corrections: Management. Macroeconomics. History of state and culture.
Summary of the subject: Image as a Challenge to the Modern World. Features of image-management processes. Technologies of management of personal image. Formation of an effective image. Creating a business image.
Опис: Theoretical approaches to determining the essence of the image Typification and multifunctionality of the image Individual management technologies image Building an effective image Features of creating a business image Corporate image Methods of forming, implementing, and correcting the organization's image
Assessment methods and criteria: In class learning (70%): individual written practical tasks, verbal questioning. Final exam (30%): testing, verbal component.
Критерії оцінювання результатів навчання: Current control - (60%) involves solving situational tasks, oral survey, preparation of thematic presentations. Current control: assessment of knowledge in practical classes (discussion and implementation of practical tasks; participation in business games; participation in summarizing the issues considered in the practical class); assessment of performance and defense of individual control work (correctness of calculations, correctness of conclusions and recommendations; correctness, completeness and brevity of the answer during the defense of the work); conducting final control work (testing) Final assessment control - (40%), control measures. Resume protection and self-presentation. The form of assessment is written and oral. The credit work option consists of tasks, solving which the student must demonstrate his knowledge and skills acquired during the study of the discipline "Imagiology".
Recommended books: 1. Барна Н.В. Іміджелогія. / Н.В. Барна // К.: Університет "Україна", 2008. - 217 с. 2. Бебик В.М. Інформаційно-комунікаційний менеджмент у глобальному суспільстві: психологія, технології, техніка паблік рилейшнз. – К., 2015. 3. Барна Н.В. Образне імідж-мислення в аспекті мистецької діяльності / К.: Міленіум, 2015. – № 15. – 276 с. 4. Барна Н.В. Іміджмейкерство як різновид митецької діяльності в аспекті масової культури // К.: Міленіум, 2016. – № 10. – 210 с. 5. Держава і громадянське суспільство: партнерські комунікації у глобальному світі: Навч.метод. посіб. / В. Бебик, В. Бортніков, Л. Дегтярьова, А. Кудряченко; За заг. ред. В. Бебика. – К.: ІКЦ «Леста», 2015. – 248 с. 6. Луньов О. Формування власного позитивного іміджу. – К.: Ін-т громад. суспільства, 2018. – 70 с. 7.Створення іміджу