Technologies of Startups Development

Major: Finance, Banking and Insurance
Code of subject: 6.000.00.M.023G
Credits: 3.00
Department: Administrative and Financial Management
Lecturer: Dr.Sc., Professor Podolchak N.Y., Senior lecturer Duma O.I.
Semester: 3 семестр
Mode of study: денна
Мета вивчення дисципліни: Disclosure of all components and aspects of the creation of a startup in the modern realities of Ukraine. Comprehensively acquaint students of various specialties of the university with the following topics: how to start a business, methods of finding ideas and checking them for success, how to make a business unique, where to get money, how to attract investors, how to promote a brand to the market, how to attract the attention of society, how to form budget, what are management models and strategic management.
Завдання: It consists in mastering by future specialists thorough knowledge that reflects the content, structure and elements of creating a startup, awareness of the role and significance of all components of creating a startup from the birth of an idea to running a business; formation of their abilities and skills in the effective use of methods and means of team management, marketing, brand, finance, to ensure the successful functioning of a startup.
Learning outcomes: 1.1. Knowledge and understanding of the scientific and mathematical principles underlying the formation and analysis of the startup; 1.2. Knowledge of the bases of professional-oriented disciplines of the specialty in the field of public administration, state regulation of economy and insurance, budget policy, competition theory and entrepreneurship, the theoretical basis for the functioning of world and national markets, the basis of financial and budgetary policies; 1.3. Understanding of tools and strategies for market analysis, functioning of private enterprise and public organization; 1.4. Ability to work effectively both individually and in a team; 1.5. Ability to identify, classify and describe the work of startup control systems; 1.6. Ability to carry out quality management, innovation and investment activities, management in crisis conditions, in a competitive environment, management of the development of systems for the implementation of the tasks of the startup.
Required prior and related subjects: management entrepreneurship management
Summary of the subject: Methods to find ideas and test them for success. The values of consumers and how to form the blue ocean. Marketing at the launch of the startup on the market. Social networks as a tool for the development of the startup. Modern methods of raising funds. Beznes-model. Creating a team and selling a startup product. Presentation of a startup for investors and entry into the market.
Опис: Topic 1. Methods of finding ideas and checking them for success Topic 2. Consumer values and how to create a blue ocean Topic 3. Marketing when a startup enters the market Topic 4. Modern methods of attracting funds Topic 5. Business models Topic 6. Creating a team and selling a startup product Topic 7. Presentation of the startup to investors and market entry
Assessment methods and criteria: current control (100%).
Критерії оцінювання результатів навчання: current control (100%).
Recommended books: 1. Eric Rice Business from scratch. Lean Startup method for quick testing of ideas and business model selection. M .: Alpina Pablisher, 2013- 249c. 2. Dan Senor, Sol Singer "The Country of Startups. History of the Israeli Economic Miracle Yakaboo Publishing, 2016.