Business Competitiveness

Major: Business Economics
Code of subject: 7.051.05.E.018
Credits: 4.00
Department: Business Economics and Investment
Lecturer: Professor, DrSc. Mrykhina Oleksandra B.
Semester: 2 семестр
Mode of study: денна
Learning outcomes: the knowledge of theoretical and applied provisions of the diagnosis of the competitive position of business on the market; - the knowledge of the legal framework of regulation of the competition in Ukraine; - the ability to identify all types of competitive advantages which are available to business and to determine those which will become the main in the future; - the ability to evaluate the level of industry competition, to determine the scale of the competitive industry environment and to evaluate the balance in the market; - the ability to justify the organizational and technical solutions to improve the product competitiveness, productivity etc.; the ability to justify and to specificate management functions of the business competitiveness.
Required prior and related subjects: prerequisites: Economics of enterprise The economic analysis Planning and controling at the enterprise The cost management The potential and the development of the enterprise co-requisites: The economical management of the enterprise Economical tools of project management and programs of development of the enterprise Project financing Management potential of the enterprise Training course: Management of resource providing of the enterprise
Summary of the subject: Modern theories of competition. State regulation of the competition. Diagnosis of the competitive business environment. Determination of the competitiveness potential of the business and its constituents. Formation of competitive advantages of business. Methods of providing of competitive advantages of business. The technology of providing of competitive advantages of business. Features of the management of products competitiveness. Management of the competitiveness of business. Social responsibility and the competitiveness of business. The development and implementation of programs of competitiveness improvement. Evaluation of the effectiveness of modern models of management of competitiveness.
Assessment methods and criteria: evaluation of knowledges on practical lessons - 30% (including discussions and practical tasks, participation in case studies, business games, etc. - 10%, execution of computation work - 20%); • the final control (exam) - 70% (written component - 50% oral component - 20%).
Recommended books: Mrykhina O. B. The competitiveness of the enterprise: Abstract of lectures / O. B. Mrykhina. - Lviv, Lviv Polytechnic National University Publishing House, 2014. – 343 pg. 2. Dolzhanskiy I. Z. The competitiveness of the enterprise: Training. manual / I. Z. Dolzhanskiy, T. O. Zahorna. – K.: Center of educational literature, 2014. – 384 pg. 3. Dragan O. Management of competitiveness of enterprises: theoretical aspects. Monograph. – K.: DAKKKiM, 2015. – 160 pg.

Business Competitiveness (курсовий проект)

Major: Business Economics
Code of subject: 7.051.05.E.020
Credits: 3.00
Department: Business Economics and Investment
Lecturer: Professor, Dr.Sc. Mrykhina Oleksandra B.
Semester: 2 семестр
Mode of study: денна
Learning outcomes: • knowledge of business competitiveness assessment and management concepts; • the ability to identify all types of competitive advantages that the company has, as well as to identify those that should be achieved in the future to improve its competitiveness; • ability to substantiate organizational and technical decisions to increase business competitiveness, production productivity, etc .; • ability to economically justify and specify the functions of business competitiveness management.
Required prior and related subjects: prerequisites: The competitiveness of business
Summary of the subject: Diagnosis of business competitiveness. Determining the potential of business competitiveness and its components. Formation of competitive advantages of business. Methods of providing competitive advantages of business. Business competitiveness management. Development and implementation of business competitiveness strategies.
Assessment methods and criteria: • evaluation of course project - 100% (computation component - 70% oral component - 30%).
Recommended books: 1. Мрихіна О.Б. Конкурентоспроможність бізнесу : Конспект лекцій / Мрихіна О.Б. – Львів: Видавництво Львівської політехніки, 2018. – 343 с. 2. Должанський І.З. Конкурентоспроможність підприємства : Навч. посібник / І.З. Должанський, Т.О. Загорна. – К.: Центр навчальної літератури, 2018. – 384 с. 3. Драган О.І. Управління конкурентоспроможністю підприємств: теоретичні аспекти. Монографія. – К.: ДАКККіМ, 2015. – 160 с.