EU Competitiveness: Diagnostics and Management

Major: Management of Foreign Economic Activity
Code of subject: 7.073.04.O.1
Credits: 5.00
Department: Foreign Trade and Customs
Lecturer: Horbal Nataliya
Semester: 1 семестр
Mode of study: денна
Learning outcomes: 1. In-depth knowledge of the theoretical and conceptual framework of competitiveness management 2. In-depth knowledge of the factors ensuring the international competitiveness of products, companies, industries, regions and countries, including the EU 3. In-depth knowledge of classical and modern tools of systematic forming of competitive advantages, particularly in international markets 4. Ability to analyze competitiveness, including international, of products, companies, industries, regions and countries, including the EU 5. The ability to systematically build and implement an international competitiveness strategy . 6. Ability to develop effective management decisions on the international competitiveness
Required prior and related subjects: Management, Marketing, Strategic Management, Management of Foreign Economic Activity
Summary of the subject: 1. Конкуренція в системі ринкової економіки. Конкурентоспроможність 2. Діагностика конкурентоспроможності 3. Стратегії конкурентоспроможності підприємств 4. Стратегії конкурентоспроможності галузей, регіонів 5. Стратегії конкурентоспроможності країн 6. Державне регулювання конкуренції
Assessment methods and criteria: Current control (30%): express oral tests 5%, papers presentation 15%, presentations 5%, individual scientific task 5%. Examination (70%): written test 50%, oral test 20%.
Recommended books: 1. Kuzmin O.E., Horbal N.I. Management of international competitiveness of the enterprise (organization): Textbook. - Lviv: Lviv Polytechnic National University Publishing House, 2004. - 188 p. 2. Kuzmin O.E., Horbal N.I. Management of international competitiveness of the enterprise: Textbook. - Lviv: Compact-LV, 2005. - 304 p. 3. Horbal N.I. EU competitiveness: diagnostics and strategy: Lecture notes. - Lviv, 2019.

EU Competitiveness: Diagnostics and Management (курсова робота)

Major: Management of Foreign Economic Activity
Code of subject: 7.073.04.O.6
Credits: 2.00
Department: Foreign Trade and Customs
Lecturer: Horbal Nataliya
Semester: 1 семестр
Mode of study: денна
Learning outcomes: 1. In-depth knowledge of the theoretical and conceptual bases of international competitiveness in the EU. 2. In-depth knowledge of the factors ensuring the international competitiveness. 3. Ability to diagnose competitiveness, in particular international. 4. The ability to systematically build and implement a strategy for the international competitiveness. 5. Ability to develop management decisions on the effective management of international competitiveness in the EU.
Required prior and related subjects: Management, Marketing, Strategic Management, European Studies
Summary of the subject: 1. Subject, subject, object and level of competition in the industry. 2. Intensity of competition, market type. 3. The action of competition forces. 4. Monitoring of competitors. 5. Competitive advantages of goods / services, organizations, industries, regions, countries. 6. Diagnosis of the international competitiveness of the organization in the EU market. 7. Forming a strategy for the organization's ICPS in the EU market.
Assessment methods and criteria: Current control (100%): written component (50%), oral component (50%).
Recommended books: 1. Kuzmin O.E., Horbal N.I. Management of international competitiveness of the enterprise (organization): Textbook. - Lviv: Lviv Polytechnic National University Publishing House, 2004. - 188 p. 2. Kuzmin O.E., Horbal N.I. Management of international competitiveness of the enterprise: Textbook. - Lviv: Compact-LV, 2005. - 304 p. 3. Horbal N.I. EU competitiveness: diagnostics and strategy: Lecture notes. - Lviv, 2019.