International e-commerce

Major: Management of Foreign Economic Activity
Code of subject: 7.073.04.E.33
Credits: 4.00
Department: Foreign Trade and Customs
Lecturer: PhD Mariana Ruda
Semester: 2 семестр
Mode of study: денна
Learning outcomes: The course «International E-Commerce» is designed to provide participants with the skills required to develop and manage a thriving international e-business or e-commerce department of a larger business. «International E-Commerce» provides an overview of the fundamental concepts of online marketing, creating a web site, gaining customers online. Developed with the participation of e-Business leaders, this course will cover a range of topics and provide participants with a solid foundational understanding. After completing the course the student will be able to: • define the meaning and scope of e-business and e-commerce and their different elements; • summarize the main reasons for adoption of e-commerce and e-business and barriers that may restrict adoption; • outline the ongoing business challenges of managing e-business and e-commerce in an organization; • complete an online marketplace analysis to assess competitor, customer, and intermediary use of the Internet as part of strategy development; • outline the hardware and software technologies used to build an e-business infrastructure within an organization and with its partners; • outline the hardware and software requirements necessary to enable employee access to the Internet and hosting of e-commerce services; • identify the different elements of an organization macroenvironment that impact on an organization’s e-business and e-marketing strategy; • assess the impact of legal, privacy and ethical constraints or opportunities on a company; • assess the role of macro-economic factors such as economics, governmental e-business policies, taxation and legal constraints; • identify the main business and marketplace models for electronic communications and trading; • evaluate the effectiveness of business and revenue models for online businesses; • follow an appropriate strategy process model for e-business; • apply tools to generate and select e-business strategies; • outline alternative strategic approaches to achieve e-business; • identify the main elements of supply chain management and their relationship to the value chain and value networks; • assess the potential of information systems to support supply chain management and the value chaiт; • identify the benefits and risks of e-procurement; • analyze procurement methods to evaluate cost savings; • assess different options for integration of organizations’ information systems with e-procurement suppliers; • assess the need for separate e-business and e-marketing strategies; • create an outline e-marketing plan intended to implement the e-marketing strategy; • distinguish between marketing communication characteristics of traditional and new media; • outline different methods of acquiring customers via electronic media; • evaluate different buyer behavior amongst online customers; • describe techniques for retaining customers and cross- and upselling using new media; • identify the different types of change that need to be managed for e-commerce; • develop an outline plan for implementing e-commerce change; • describe alternative approaches to organizational structure resulting from organizational change; • summarize approaches for analyzing requirements for e-business systems; • identify key elements of approaches to improve the interface design and security design of e-commerce systems; • produce a plan to minimize the risks involved with the launch phase of an e-business application; • define a process for the effective maintenance of an e-business system; • produce a simple web page with links to other pages; • create a plan to measure the effectiveness of e-business application using web analytics tools.
Required prior and related subjects: • International Management • Foreign Economic Activity Budgeting • International Marketing • Cost management in foreign economic activity
Summary of the subject: Introduction to Electronic Commerce: objectives and learning outcomes of the course. Hardware and Software. E-commerce fundamentals. E-business infrastructure. E-environment. Strategy and applications. Technology Infrastructure: The Internet and the World Wide Web. Selling on the Web: Revenue Models and Building a Web Presence. Marketing on the Web. Business-to-Business Activities: Improving Efficiency and Reducing Costs. Social Networking, Mobile Commerce, and Online Auctions. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues. Web Server. E-business strategy. Supply chain management. E-procurement. E-marketing. Customer relationship management. Change management. Analysis and design. Implementation and maintenance.
Assessment methods and criteria: • current control: labs, practical trainings, seminars, public presentations at workshops, rapid testing, individual scientific-research tasks, participation in colloquia and role-playing games; case studies of technology leaders such as Apple, Facebook and Google, as well as start-ups and small businesses (40 %); • final control: exam (60 %).
Recommended books: Basic 1. Cooper R., Madden G. (Ed.) Frontiers of Broadband, Electronic and Mobile Commerce. Springer-Verlag Berlin Heidelberg, 2004. - 341 p. 2. Electronic Commerce, Ninth Edition Gary P. Schneider, Ph.D., CPA, 2011, 643 p. 3. ICT Policies of the European Union: From an Information Society to eEurope. Trends and visions Jacques Berleur, Jean-Marc Galand in Perspectives and Policies on ICT in Society (2005) 4. Ingham B. International Economics A European Focus. Reader in Economics University of Salford. Pearson Education Limited, 2004. — 330 р. 5. Kenneth C. Laudon, Carol Traver. E-Commerce 2016: Business, Technology, Society / For undergraduate and graduate courses in business./ Laudon K.C., Traver K. - Pearson Education, Limited, 2016. – 912 p. 6. Manzoor Amir. E-Commerce. An Introduction / A. Manzoor. – Lambert Academic Publishing. – Berlin, 2010 – 400 p. 7. Russel Cooper, Gary Madden. Frontiers of Broadband, Electronic and Mobile Commerce. University of Western Sydney, NSW 2000, Australia, 2004, 341 p. 8. Schneider G. Electronic Commerce. Course Technology, 2010. - 628 p. Additional 1. Barbara Ingham. International Economics. A European Focus. Prentice Hall. Edunburg, England, 2004, 539 p. 2. Jepson, K. 2009. “How Two Credit Unions Are Achieving Banner ROI On Their Web Sites,” Credit Union Journal, September 21, 1–15. 3. Keil, M., P. Cule, K. Lyytinen, and R. Schmidt. 1998. “A Framework for Identifying Software Project Risks,” Communications of the ACM, 41(11), November, 76–83. 4. Timothy Ferriss. The 4-Hour Workweek. Escape 9-5, live anywhere and join the new rich. Grow Publishers. New York, 2007, 324 p. 5. United States Department of Justice Inspector General. 2002. Audit Report No. 03-09: Federal Bureau of Investigation’s Management Of Information Technology Investments. Washington, D.C.: U.S. Department of Justice. Informational sources 1. An empirical study of the cross-channel effects between web and mobile shopping channels. / [Electronic resource]. – Access mode: http://www.sciencedirect.com/science/article/pii/S0378720615001226 2. Building effective online marketplaces with institution-based trust. / [Electronic resource]. – Access mode: http://pubsonline.informs.org/doi/abs/10.1287/isre.1040.0015 3. Case study. E-loyalty - Your secret weapon on the Web. / [Electronic resource]. – Access mode: https://hbr.org/2000/07/e-loyalty-your-secret-weapon-on-the-web/ar/1 4. Conflicts of supply chains in multi-channel marketing: a case from northern Finland. / [Electronic resource]. – Access mode: http://www.tandfonline.com/doi/abs/10.1080/09537325.2015.1100294 5. Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services. / [Electronic resource]. – Access mode: http://www.sciencedirect.com/science/article/pii/S0305048304000131 6. Cross-cultural differences in uses of online experts. / [Electronic resource]. – Access mode: http://www.sciencedirect.com/science/ article/pii/S0148296315003793 Early mover advantage in e-commerce platforms with low entry barriers: The role of customer relationship management capabilities. / [Electronic resource]. – Access mode: http://www.sciencedirect.com/science/article/pii/S0378720615001093 7. Ecommerce Laboratory / [Electronic resource]. – Access mode: https://www.youtube.com/channel/UCi98DzUN9jFLUwLutQuAwLw 8. E-Commerce metrics for net-enhanced organizations: Assessing the value of e-commerce to firm performance in the manufacturing sector. / [Electronic resource]. – Access mode: http://pubsonline.informs.org/doi/a bs/10.1287/isre.13.3.275.82 9. E-Commerce: Busienss Models. / [Electronic resource]. – Access mode: https://www.youtube.com/watch?v=DW6Bg_BjeWQ 10. Electronic Commerce Software. Case study. How to Create an d eCommerce Website with Wordpress (online store). / [Electronic resource]. – Access mode: https://www.youtube.com/watch?v=9MwEl1Hlwew A trust model for consumer Internet shopping. / [Electronic resource]. – Access mode: http://www.jstor.org/stable/27751003?seq=1#page_scan_tab_contents Customer loyalty in e-commerce: an exploration of its antecedents and consequences. / [Electronic resource]. – Access mode: http://www.sciencedirect.com/science/article/pii/S0022435901000653 11. Successful loyalty in e-complaints: FsQCA and structural equation modeling analyses. / [Electronic resource]. – Access mode: http://www.sciencedirect.com/science/article/pii/S0148296315005354 12. Top 10 eCommerce Builders / [Electronic resource]. – Access mode: http://www.top10ecommercesitebuilders.com/?kw=e%20commerce&c=78907238703&t=search&p=&m=e&adpos=1t1&dev=c&devmod=&mobval=0&network=g&campaignid=98622303&adgroupid=14325820383&targetid=kwd-15132731&interest=&physical=1012859&feedid=&a=502&ts=int&gclid=CMfAgZuy1cwCFU4o0wodPSwNTA 13. Understanding and predicting electronic commerce adoption: An extension of the theory of planned behaviour. / [Electronic resource]. – Access mode: http://www.jstor.org/stable/25148720 14. Using interpretive structural modeling and fuzzy analytical process to identify and prioritize the interactive barriers of e-commerce implementation. / [Electronic resource]. – Access mode: http://www.sciencedirect.com/science/article/pii/S0378720615001044

International e-commerce (курсова робота)

Major: Management of Foreign Economic Activity
Code of subject: 7.073.04.E.36
Credits: 2.00
Department: Foreign Trade and Customs
Lecturer: PhD, Ass. Malynovska Yuliia
Semester: 2 семестр
Mode of study: денна
Learning outcomes: • define the meaning and scope of e-business and e-commerce and their different elements; • summarize the main reasons for adoption of e-commerce and e-business and barriers that may restrict adoption; • outline the ongoing business challenges of managing e-business and e-commerce in an organization; • complete an online marketplace analysis to assess competitor, customer, and intermediary use of the Internet as part of strategy development; • outline the hardware and software technologies used to build an e-business infrastructure within an organization and with its partners; • outline the hardware and software requirements necessary to enable employee access to the Internet and hosting of e-commerce services; • identify the different elements of an organization macroenvironment that impact on an organization’s e-business and e-marketing strategy; • assess the impact of legal, privacy and ethical constraints or opportunities on a company; • assess the role of macro-economic factors such as economics, governmental e-business policies, taxation and legal constraints; • identify the main business and marketplace models for electronic communications and trading; • evaluate the effectiveness of business and revenue models for online businesses; • follow an appropriate strategy process model for e-business; • apply tools to generate and select e-business strategies; • outline alternative strategic approaches to achieve e-business; • identify the main elements of supply chain management and their relationship to the value chain and value networks; • assess the potential of information systems to support supply chain management and the value chain; • identify the benefits and risks of e-procurement; • analyze procurement methods to evaluate cost savings; • assess different options for integration of organizations’ information systems with e-procurement suppliers; • assess the need for separate e-business and e-marketing strategies; • create an outline e-marketing plan intended to implement the e-marketing strategy; • distinguish between marketing communication characteristics of traditional and new media; • outline different methods of acquiring customers via electronic media; • evaluate different buyer behavior amongst online customers; • describe techniques for retaining customers and cross- and upselling using new media; • identify the different types of change that need to be managed for e-commerce; • develop an outline plan for implementing e-commerce change; • describe alternative approaches to organizational structure resulting from organizational change; • summarize approaches for analyzing requirements for e-business systems; • identify key elements of approaches to improve the interface design and security design of e-commerce systems; • produce a plan to minimize the risks involved with the launch phase of an e-business application; • define a process for the effective maintenance of an e-business system; • produce a simple web page with links to other pages; • create a plan to measure the effectiveness of e-business application using web analytics tools.
Required prior and related subjects: • International Management • Foreign Economic Activity Budgeting • International Marketing • Cost management in foreign economic activity
Summary of the subject: The essence of business planning and business plan assignment while creating an object of international e-commerce; Targeting the creation of the international e-commerce; Justification of economic feasibility of creating an object of international e-commerce; The calculation of the expected financial results of the international e-commerce establishment; Identifying sources of financing strategy for chosen objects creation of international e-commerce; Employees selection; The business plan presentation of the international e-commerce objects establishment.
Assessment methods and criteria: - writing work (50%); - verbal questioning (50%).
Recommended books: Basic 1. Cooper R., Madden G. (Ed.) Frontiers of Broadband, Electronic and Mobile Commerce. Springer-Verlag Berlin Heidelberg, 2004. - 341 p. 2. Electronic Commerce, Ninth Edition Gary P. Schneider, Ph.D., CPA, 2011, 643 p. 3. Hurdle: The Book on Business Planning: ow o develop and implement a successful business plan, 2000. – 324 p. – [Electronic source]. – Access mode: http://www.bplans.co.uk/hou/HurdleBook.pdf 4. Kenneth C. Laudon, Carol Traver. E-Commerce 2016: Business, Technology, Society / For undergraduate and graduate courses in business./ Laudon K.C., Traver K. - Pearson Education, Limited, 2016. – 912 p. 5. Manzoor Amir. E-Commerce. An Introduction / A. Manzoor. – Lambert Academic Publishing. – Berlin, 2010 – 400 p. 6. McKeever Mike. How to Write a Business Plan Paperback / Mike McKeever – 11th ed. - September 17, 2012. – NOLO, USA – 452 p. 7. Pinson L. Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and Securing Your Company's Future (Small Business Strategies Series) / Linda Pinson. - – 8th ed. - November 1, 2013. – USA,– 521 p. Informational sources 1. 10 Steps to writing the ultimate e-commerce business plan / [Electronic resource]. – Access mode: https://wemakewebsites.com/blog/10-steps-to-writing-the-ultimate-e-commerce-business-plan 2. Case study. E-loyalty - Your secret weapon on the Web. / [Electronic resource]. – Access mode: https://hbr.org/2000/07/e-loyalty-your-secret-weapon-on-the-web/ar/1 3. Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services. / [Electronic resource]. – Access mode: http://www.sciencedirect.com/science/article/pii/S0305048304000131 4. Ecommerce Laboratory / [Electronic resource]. – Access mode: https://www.youtube.com/channel/UCi98DzUN9jFLUwLutQuAwLw 5. E-Commerce metrics for net-enhanced organizations: Assessing the value of e-commerce to firm performance in the manufacturing sector. / [Electronic resource]. – Access mode: http://pubsonline.informs.org/doi/a bs/10.1287/isre.13.3.275.82 6. E-commerce Start-up Business Plan / [Electronic resource]. – Access mode: http://www.bplans.com/e-commerce_start-up_business_plan/executive_summary_fc.php 7. E-Commerce: Busienss Models. / [Electronic resource]. – Access mode: https://www.youtube.com/watch?v=DW6Bg_BjeWQ 8. Free business plan for online startups / [Electronic resource]. – Access mode: http://smepals.com/business-plan/free-business-plan-template 9. Why Your Ecommerce Store Needs a Business Plan (and How to Write One) / [Electronic resource]. – Access mode: https://www.shopify.com/blog/8328558-why-your-ecommerce-store-needs-a-business-plan-and-how-to-write-one