International Marketing

Major: Management of Foreign Economic Activity
Code of subject: 7.073.04.E.34
Credits: 5.00
Department: Foreign Trade and Customs
Lecturer: Horbal Nataliya Ihorivna
Semester: 2 семестр
Mode of study: денна
Learning outcomes: 1. In-depth knowledge of the theoretical and conceptual framework of international marketing management. 2. In-depth knowledge of the factors ensuring the efficiency of international marketing. 3. Ability to analyze factors of the international environment. 4. The ability to systematically build and implement an international marketing strategy. . 5. Ability to develop effective management decisions on effective international marketing management.
Required prior and related subjects: Management, Marketing, European Study, Customs Technologies
Summary of the subject: 1. International marketing: an overview. 2. The economic environment of international marketing. 3. The international political and legal environment. 4. Socio-cultural environment of international marketing. International market research. 5. Analysis of international competition. 6. Marketing product policy in world markets. 7. International pricing policy. 8. The marketing policy in international marketing. 9. International product distribution channels. 10. International communication policy. 11. Management of international marketing.
Assessment methods and criteria: Current control (25%): express oral tests 5%, laboratory papers 10%, presentations 5%, individual scientific task 5%. Examination (75%): written test 55%, oral test 20%.
Recommended books: 1. Дзюбіна К.О. Міжнародний маркетинг: конспект лекцій для студентів базового напряму 6.030503 «Міжнародна економіка» та спеціальності 8.03060104 «Менеджмент зовнішньоекономічної діяльності» усіх форм навчання / Укл.: К.О. Дзюбіна. – Львів: Видавництво Національного університету «Львівська політехніка», 2015. 2. Onkvisit S., Shaw J. International Marketing / http://www.freebookcentre.net/business-books-download/ International-Marketing.html. 3. Porter, M.E. & Heppelmann, J.E. (2015) "How Smart, Connected Products are Transforming Companies", Harvard Business Review, October 2015, pp 97—114.

International Marketing (курсовий проект)

Major: Management of Foreign Economic Activity
Code of subject: 7.073.04.E.37
Credits: 3.00
Department: Foreign Trade and Customs
Lecturer: Horbal Nataliya
Semester: 2 семестр
Mode of study: денна
Learning outcomes: 1. In-depth knowledge of the theoretical and conceptual framework of international marketing management. 2. In-depth knowledge of the factors ensuring the efficiency of international marketing. 3. Ability to analyze the international market. 4. The ability to systematically build and implement an international marketing strategy. . 5. Ability to develop effective management decisions on effective international marketing management.
Required prior and related subjects: Management, Marketing, European Studies, Customs Technologies
Summary of the subject: 1. Overview of the company. 2. General characteristics of international marketing of the company. 3. Analysis of international marketing and cultural environment of the company. 4. Analysis of the type of international marketing strategy.
Assessment methods and criteria: Current control (100%): written component (50%), oral component (50%).
Recommended books: 1. Market research and assessment of the attractiveness of foreign markets: standards and evaluation criteria of a course project on the subject "International Marketing" / K. Dzyubina. - Lviv Polytechnic National University, INEM. - 2016 - 23 p. 2. Dzyubina K.O. International marketing: lecture notes / K. Dzyubina. - Lviv: Publishing House of the Lviv Polytechnic National University, 2015.