Communication Management

Major: Management of Foreign Economic Activity
Code of subject: 7.073.04.M.13
Credits: 3.00
Department: Management and International Business
Lecturer: Gnylianska Lesya Yosifivna
Semester: 2 семестр
Mode of study: денна
Learning outcomes: 1. apply the concepts and toolsof communication management 2. use the terminology of the subject 3. of fersolutions that support the functioning of the communication management 4. use the toolsof communication management 5. analyze the position of communication smanagement 6. of fersolutions developed problems of communication management in the field of the chosen speciality
Required prior and related subjects: Prerekvizit: management Korekvizit: international management
Summary of the subject: Theoretical bases of communication activities. Communication activities as a factor for the effective development of the enterprise. Management of communications. Analysis and economic evaluation of communication systems management. Planning and organization of communications enterprises. Tomotivateem ployees, control and regulation of communication sintheenterprise. Medical-scientific instruments of communication management. Essenceandfeaturesofrisksinthetransportactivityoftheenterprises. Methods of communication management and their mechanism transformations in management decisions. Methods of optimization of management decisions in the system of communication management
Assessment methods and criteria: - currentcontrol (20%): independentwork, individualassignments, oral; - finalcontrol (80%): testing (60%), oralresponse (20%)
Recommended books: ? Bosak А. Methodofevaluationoftheeffectivenessofthesystemofcommunicationsenterprise//HeraldofKharkivNationalUniversitynamedafterV. Karazin, no. 719. Economicseries. KharkivNationalUniversitynamedafterV. Karazin, 2006. P. 49-56. ? N.SchpakFundamentalsofcommunicationmanagementofindustrialenterprises: monograph. / N. Schpak. – Lviv: LvivPolytechnicNationalUniversity, 2011.-328 p. ? A.KolotMotivation: a tutorial. – Kyiv, KNTU:, 2012. — 345 с. ? G.Monastirska .Motivational component of the management of personnel in the modern Ukraine/formation of market economy: industries Sciences. OL. Is special. issue. Strategic imperatives of modern management: 2 tsp – part 2. – Кyiv: KNTU, 2014. — P. 385-395