Organization of Exhibition Activities

Major: Marketing
Code of subject: 7.075.01.M.13
Credits: 3.00
Department: Marketing and Logistics
Lecturer: PhD, Assoc. Prof. Nazar Hlynskyy
Semester: 2 семестр
Mode of study: денна
Learning outcomes: As the studies results, a student has: know: - Current trends in the field of exhibitions; - Specific features of preparation and holding of exhibitions in Ukraine; - The basic principles of the supervisor; - Framework for the creation of commercially successful exhibition project. know to: - orientate in the functioning of modern exhibition grounds; - orientate in the literature on the characteristics of Exhibition project; - logically represent mastered material from exhibition activity; - navigate at the stages of the exhibition project.
Required prior and related subjects: ---
Summary of the subject: Milestones of exhibition activities in Europe. Mentoring. International and domestic experience. Stages of exposure. Technology fundraising in the cultural sector. PR of exhibition project. Organization of exhibition space. The opening of the exhibition. Evaluating of exhibition project effectiveness.
Assessment methods and criteria: Current control (100 %): review of case studies, work during practical classes, oral questioning.
Recommended books: 1. Гагоорт Г. Менеджмент мистецтва. Підприємницький стиль [Текст] / Г. Гагоорт ; пер. Б. Шумилович. - Л. : Літопис, 2008. - 360 c. 2. Галерейный бизнес. Российский и зарубежный опыт: как покупать и продавать искусство / під ред. В.А. Бабкова.— М. : Арт-менеджер, 2010. — 418 с. 3. Суворов H.H. Галерейное дело: Искусство в пространстве галереи / Н.Н. Суворов. – СПб.: Изд-во С.-Петерб. ун-та, 2006. – 201 с. 4. Тульчинский Г. Л. Менеджмент специальных событий в сфере культуры / Г. Л. Тульчинский, С. В. Герасимов, Т. Е. Лохина. – М.: Планета музыки, Лань, 2010. – 384 с.