Marketing consulting

Major: Marketing
Code of subject: 7.075.01.E.28
Credits: 4.00
Department: Marketing and Logistics
Lecturer: Nataliya T. Hryniv, PhD, Associate Professor of Economics
Semester: 2 семестр
Mode of study: денна
Learning outcomes: As the studies results, student has: - know: patterns of organization and provision of consulting services in management, direction, and methods for evaluation of effectiveness of counseling, foundations of organization consulting services, methods of diagnostics of organizations, principles of organization design and development consulting recommendations for organizational development, the conditions of the contract for consulting and the integration of these transactions, a strategy consulting firm, the basics of organizing and consulting services. - to be able to: to analyze the proposals of the consultants (consulting firms), develop terms of reference consultant to formulate the proposal of the consultant, to find optimal solutions to the formulated problems in a pre-established deadlines, to organize the implementation of the proposals to evaluate the proposed consultants recommendations and results to solve problems.
Required prior and related subjects: - рrerequisites: marketing, marketing services, marketing research. - сo-requisites: conjuncture of the commodity markets, scientific research methodology in marketing, project management.
Summary of the subject: Тhe Institute of consulting and marketing consulting services. Technology consultation process. The methodology of the process of marketing consulting. Basis for the organization and functioning of marketing consulting firms. Marketing of consulting services. The quality and effectiveness of the consultation process. Coaching as a model of marketing consulting.
Assessment methods and criteria: - current control (30%): work on practical classes, oral questioning. - final control (70%,): semester control.
Recommended books: 1. Гончарук В.А. Маркетинговое консультирование. - М.: Дело, 2008. - 248 с. 2. Економічні дослідження (методологія, інструментарій, організація, апробація): навч. посіб. за ред. д.е.н., проф., акад.. НАПН України А.А. Мазаракі. – К.: КНЕУ, 2010. 3. Зильберман М. Консалтинг: методы и технологии/ Пер. с англ. – СПб.: Питер, 2006 – 432 с. 4. Лудченко А.А., Лудченко Я.А., Примак Т.А. Основы научных исследований: Учеб пособие / Под ред. А.А. Лудченко. – К.: О-во «Знання», КОО, 2000. – 114 с. 5. Макаренко Т.І. Моделювання та прогнозування у маркетингу. – К.: Центр навч. Літератури, 2005 – 160 с. 6. Романчиков В.І. Основи наукових досліджень: навч. посібник. - Київ: Видавництво «Центр учбової літератури», 2007. - 254 с.