Commercial Activity of Intermediary Organizations

Major: Marketing
Code of subject: 7.075.01.E.31
Credits: 5.00
Department: Marketing and Logistics
Lecturer: Mamchyn Myroslava Mykhailivna, Candidate of Economic Sciences, Associate Professor.
Semester: 2 семестр
Mode of study: денна
Learning outcomes: To be able to adapt and apply new advances in the theory and practice of marketing to achieve specific goals and solve the problems of the market entity. Be able to increase the effectiveness of a marketing activities of market entity at different levels of management, develop projects in the field of marketing and manage them. Be able to form and improve the marketing system of a market entity. Understand the essence and features of the use of marketing tools in the marketing decision-making process. Carry out diagnostics and strategic and operational marketing management for the development and implementation of marketing strategies, projects, and programs. Form a marketing system of interaction, build long-term mutually beneficial relationships with other market participants. Collect the necessary data from various sources, process and analyze their results using modern methods, and specialized software. Be able to organically and effectively combine the tools of marketing commodity, price, communication, and distribution policy of a trading enterprise Know and understand current theoretical and practical approaches to the organization of marketing distribution policy and the formation of optimal goods distribution channels. Be able to demonstrate in-depth knowledge of methodological tools for evaluating marketing decisions, their impact on the financial performance of logistics activities of the enterprise and its market position. Clear and unambiguous communication of one's own conclusions, as well as the knowledge and explanations that substantiate them, to specialists and non-specialists, in particular, to students. Responsibility for developing professional knowledge and practices, assessing strategic development of the team
Required prior and related subjects: prerequisites: marketing management logistics management social responsibility in marketing co-requisites: commercial activities of intermediaries organizations (KP)
Summary of the subject: : Market and commercial activities of intermediary enterprises. Organizational forms of trade enterprises. Commercial relations and contractual relations of intermediaries, terms of sale and transportation. Organization of procurement and sale of products and provision of additional services. Material and technical base of commercial activity of intermediary enterprises. Methods for assessing the technical and organizational level of intermediary enterprises and the efficiency of customer service. Working capital of commercial activities and the organization of settlements. Business cost planning. Pricing in the commercial activities of the enterprise. Psychology and ethics of commercial activity.
Assessment methods and criteria: • Current control (30%): oral examination, control work. • Final control (70%): testing, written and oral form.
Recommended books: 1. Антонюк Я.М., Шиндировський І.М. Комерційна діяльність : навч.посібник . Львів: «Магнолія 2006». 2017. 332с. 2. Комерційна діялність : підручник / за ред. П,Ю. Балабана . Харків: Світ книг . 2018. 452с. 3. Комерційна діяльність на ринку товарів та послуг (За ред. проф. Апопія В. В., проф. Гончарука Я. А.), Львів, вид-во ЛКА, 2001. – 450 с. 4. Мамчин М.М., Антоненко О.М., Савченко Ю.Т. Комерційна діяльність посередницьких організацій: Навч. посібник. Львів: Вид-во НУ «Львівська політехніка», 2015. 187 с. 5. Живець А.М., Комліченко О.О., Наконечна В.І. Комерційна діяльність: навч.посібник. Херсон: Вид. «Олдін +». 2021 . 308с.

Commercial Activity of Intermediary Organizations (курсовий проект)

Major: Marketing
Code of subject: 7.075.01.E.34
Credits: 3.00
Department: Marketing and Logistics
Lecturer: Myroslava M. Mamchyn, PhD., Associate Professor of Economies
Semester: 2 семестр
Mode of study: денна
Learning outcomes: To be able to adapt and apply new advances in the theory and practice of marketing to achieve specific goals and solve the problems of the market entity. Present and discuss the results of scientific and applied research, marketing projects in state and foreign languages. Be able to increase the effectiveness of a marketing activities of market entity at different levels of management, develop projects in the field of marketing and manage them. Be able to form and improve the marketing system of a market entity. Understand the essence and features of the use of marketing tools in the marketing decision-making process. Carry out diagnostics and strategic and operational marketing management for the development and implementation of marketing strategies, projects, and programs. Form a marketing system of interaction, build long-term mutually beneficial relationships with other market participants. Collect the necessary data from various sources, process and analyze their results using modern methods, and specialized software. Be able to organically and effectively combine the tools of marketing commodity, price, communication, and distribution policy of a trading enterprise. Know and understand current theoretical and practical approaches to the organization of marketing distribution policy and the formation of optimal goods distribution channels. Clear and unambiguous communication of one's own conclusions, as well as the knowledge and explanations that substantiate them, to specialists and non-specialists, in particular, to students. Making decisions in difficult and unpredictable conditions, which requires the application of new approaches and forecasting. Responsibility for developing professional knowledge and practices, assessing strategic development of the team
Required prior and related subjects: Prerequisites: Commercial activities of intermediary organizations. Co-requisites:
Summary of the subject: Concrete market of commodities analysis. Features of intermediary activity are at the commodity market. Marketing decisions of mediators are at the market. Determination of efficiency of activity of resellers.
Assessment methods and criteria: Final control (100%): written work, oral examination
Recommended books: 1. Антонюк Я.М., Шиндировський І.М. Комерційна діяльність: навч. посібник. Львів: «Магнолія 2006» . 2017. 332с. 2. Живець А.М., Комліченко О.О., Наконечна В.І. Комерційна діяльність: навч. посібник. Херсон. Вид. «Олді+».2021. 308с. 3. Комерційна діяльність : підручник. / за ред. П.Ю.Балабана. Харків : Світ книг . 2018. 452с. 4. Мамчин М.М., Антоненко О.М., Савченко Ю.Т. Комерційна діяльність посередницьких організацій: конспект лекцій для студентів спеціальності 075 «Маркетинг» . Львів . 2018. 187 с. 5. Товарознавство та комерційна діяльність: підручник / В.Л. Дикань та ін.; за ред. В.Л. Дикаля . Харків: УкрДУЗТ . 2018. 362с.

Commercial Activity of Intermediary Organizations

Major: Marketing
Code of subject: 7.075.01.E.39
Credits: 5.00
Department: Marketing and Logistics
Lecturer: Myroslava M. Mamchyn, PhD., Associate Professor of Economies
Semester: 2 семестр
Mode of study: денна
Learning outcomes: Following the completion of the module the student should: know: system of relationships with intermediaries and manufacturers consumer goods and services; acquiring skills creativity reserves and ways to improve the efficiency of trade intermediaries; core business of commercial enterprises, business organizations and entrepreneurs, traders in the exchange, distribution and consumption of goods and services; methodological basis of commercial activities that reflect its structure, logical organization, methods and means of commercial transactions; be able: explore the market of goods, determine the requirements of consumers form range of products have skills in the delivery of goods, their reception, storage and forwarding services customers.
Required prior and related subjects: • prerekvizyt marketing, commodity market infrastructure, marketing product policy • korekvizyts: management a brand, logistic of electronic trade
Summary of the subject: The market and the business of brokering companies. Organizational forms of commercial enterprises. Business relationships and contractual relationship intermediaries conditions of sale and transport. The organization purchases and sales of products and provision of additional services. Material and technical base of business mediation companies. Methods of evaluating performance technical and organizational level intermediary companies and effectiveness of customer service. Working capital and business organization of settlements. Planning the cost of business. Pricing in commercial activities company. Psychology and ethics of business.
Assessment methods and criteria: • Current control (25%): oral examination • Final control (75%) tested.
Recommended books: 1. Commercial activity in the market of goods and services (Ed. Prof. Apopiya V., prof. Goncharuk JA), Lviv, publishing house LKA, 2001. - 450 p. 2. Krykovtseva NA, Kazakov AB, Sarkisian LG, LL Avdeenko, Dyachenko GA, Kursk LS Sakharov, AN K .: Commercial Activity Center educational literature, 2007 - 296 p. 3. Tarasyuk GM Planning of business: Training. guide - K .: Caravel, 2005. - 400 p. 4. Vinogradsky AM Commercial technology business. Educational manual. Kyiv Center of educational literature, 2006. - 780 p. 5. Mamchyn M.M., Antonenko O.M., Savchenko J.T. Commercial activity of intermediary organizations : Train aid. Lviv: publishing House “Lvivska politechnika”, 2015.