Master’s Thesis Defence

Major: Marketing
Code of subject: 7.075.01.O.22
Credits: 3.00
Department: Marketing and Logistics
Lecturer: All lecturers of the Department with scientifical degree.
Semester: 3 семестр
Mode of study: денна
Learning outcomes: PRN1. Know and be able to apply in practice modern principles, theories, methods and practical techniques of marketing. PRN5. Present and discuss the results of scientific and applied research, marketing projects in state and foreign languages. PRN8. Use methods of interpersonal communication in solving collective problems, negotiations, scientific discussions in the field of marketing PRN10. Substantiate marketing decisions at the level of the market entity with the use of modern management principles, approaches, methods, techniques. PRN11. Use methods of marketing strategic analysis and interpret its results in order to improve the marketing activities of the market entity. COM1. Clear and unambiguous communication of one's own conclusions, as well as the knowledge and explanations that substantiate them, to specialists and non-specialists, in particular, to students. COM2. Use of foreign languages ??in professional activities. AiV1. Making decisions in difficult and unpredictable conditions, which requires the application of new approaches and forecasting.
Required prior and related subjects: Prerequisites: Execution of master's qualification work
Summary of the subject: Preparation of master's qualification work for defense: development of graphic material, signing the work of the supervisor, consultants, receiving feedback from the company, review of the supervisor, passing the preliminary defense, signing the work of the head of the department, reviewing. Organization of defense of master's qualification work: preparation of a speech with a report and illustrative material for it. Defense of master's qualification work: public report with demonstration of the main provisions of the research results, answers to questions of members of the state qualification commission, remarks of the supervisor and reviewer, other specialists present at the defense.
Assessment methods and criteria: Defence of the Master`s Thesis (100%)
Recommended books: 1. Балабанова Л., Холод В., Балабанова І. Стратегічний маркетинг: підручник. Київ, 2019. 612 с. 2. Косар Н.С., Мних О.Б., Крикавський Є.В., Леонова С.В. Маркетингові дослідження: підручник. Львів, 2018. 460 с. 3. Крикавський Є., Дейнега І., Дейнега О., Патора Р. Маркетингова товарна політика: навч. посіб. Львів, 2012. 360 с. 4. Крикавський Є.В., Косар Н.С., Чубала А. Маркетингова політика розподілу: навч. посіб. Львів, 2012. 260 с. 5. Крикавський Є.В., Третьякова Л.І., Косар Н.С., Н.С. Стратегічний маркетинг: навч. посібник. Львів, 2013. 256 с. 6. Ларіна Я.С., Бабічева О.І., Буряк Р.І. Міжнародний маркетинг: підручник. Київ, 2018. 452 с.