Master’s Thesis Preparation

Major: Marketing
Code of subject: 7.075.01.O.21
Credits: 15.00
Department: Marketing and Logistics
Lecturer: All lectors from Marketing and Logistic Department with PhD degree
Semester: 3 семестр
Mode of study: денна
Learning outcomes: PRN1. Know and be able to apply in practice modern principles, theories, methods and practical techniques of marketing. PRN2. Be able to adapt and apply new advances in the theory and practice of marketing to achieve specific goals and solve the problems of the market entity. PRN3. Plan and conduct their own research in the field of marketing, analyze its results and justify the adoption of effective marketing decisions in conditions of uncertainty. PRN4. Be able to develop a strategy and tactics of marketing activities, taking into account the cross-functional nature of its implementation. PRN6. Be able to increase the effectiveness of marketing activities of the market entity at different levels of government, develop projects in the field of marketing and manage them. PRN7. Be able to form and improve the marketing system of the market entity. PRN9. Understand the nature and features of the use of marketing tools in the marketing decision-making process. PRN10. Substantiate marketing decisions at the level of the market entity with the use of modern management principles, approaches, methods, techniques. PRN11. Use methods of marketing strategic analysis and interpret its results in order to improve the marketing activities of the market entity. PRN12. Carry out diagnostics and strategic and operational marketing management for the development and implementation of marketing strategies, projects and programs. PRN15. Collect the necessary data from various sources, process and analyze their results using modern methods and specialized software. PRN16. Know and understand the importance of social responsibility for decisions, adhere to moral and cultural values. PRNS1. Be able to demonstrate in-depth knowledge of the theoretical and methodological foundations of developing a comprehensive mechanism for implementing marketing projects. COM1. Clear and unambiguous communication of one's own conclusions, as well as the knowledge and explanations that substantiate them, to specialists and non-specialists, in particular, to students. COM2. Use of foreign languages ??in professional activities. AiV1. Making decisions in difficult and unpredictable conditions, which requires the application of new approaches and forecasting. AiV2. Responsibility for the development of professional knowledge and practices, assessment of strategic development of the team AiV3. Ability to further study, which is largely autonomous and independent.
Required prior and related subjects: Prerequisites: Logistics Management, Marketing Management, Advertising Management, Strategic Marketing, Financial Management, Social responsibility in marketing, Marketing Policy of Distribution, Practice on the topic of master's qualification work. Co-requisites: Defence of Master`s Thesis
Summary of the subject: Introduction. The theoretical part. The analytical part. The research part. The design part. Conclusions. References. Applications to the Master's qualification work (to confirm the reliability of information used in the data and conclusions argument).
Assessment methods and criteria: • written final master's thesis is evaluated by the supervisor and reviewer
Recommended books: 1. Балабанова Л., Холод В., Балабанова І. Стратегічний маркетинг: підручник. Київ, 2019. 612 с. 2. Косар Н.С., Мних О.Б., Крикавський Є.В., Леонова С.В. Маркетингові дослідження: підручник. Львів, 2018. 460 с. 3. Крикавський Є., Дейнега І., Дейнега О., Патора Р. Маркетингова товарна політика: навч. посіб. Львів, 2012. 360 с. 4. Крикавський Є.В., Косар Н.С., Чубала А. Маркетингова політика розподілу: навч. посіб. Львів, 2012. 260 с. 5. Крикавський Є.В., Третьякова Л.І., Косар Н.С., Н.С. Стратегічний маркетинг: навч. посібник. Львів, 2013. 256 с. 6. Ларіна Я.С., Бабічева О.І., Буряк Р.І. Міжнародний маркетинг: підручник. Київ, 2018. 452 с.