Management of the Enterprise International Competitiveness

Major: International Business
Code of subject: 7.292.01.M.19
Credits: 5.00
Department: Foreign Trade and Customs
Lecturer: Horbal Nataliya
Semester: 2 семестр
Mode of study: денна
Learning outcomes: GLO 2. To think creatively, show flexibility in decision-making based on logical arguments and verified facts in a limited time and resources based on the use of various diagnostic methodologies of leading international organizations GLO 5. Assess the complexity of tasks in planning activities and processing its results. GLO 9. Monitor, analyze, evaluate the activities of global firms (corporations, strategic alliances, consortia, unions, trusts, etc.) in order to identify their competitive positions and advantages in world markets. Kn 1. Conceptual knowledge acquired in the process of learning and / or professional activity at the level of the latest achievements, which are the basis for original thinking and innovation, in particular in the context of research. C 1. Clear and unambiguous communication of own conclusions, as well as knowledge and explanations that substantiate them, to specialists and non-specialists, in particular to students. АR 1. Decision-making in complex and unpredictable conditions, which requires the application of new approaches and forecasting skills.
Required prior and related subjects: Management, Marketing, Strategic Management, Management of Foreign Economic Activity
Summary of the subject: 1. Competition in the market economy. 2. The competitiveness of goods and services at the world market. 3. Factors ensuring international competitiveness. 4. Analysis and evaluation of international competitiveness. 5. Microstrategies of international competitiveness. 6. The control system of competitiveness at the world market. 7. The competitiveness of industries in the global economy. 8. Features of regions’ international competitiveness. 9. Current models of the competitiveness of national economies. 10. Regulation of competition at national and international levels. 11. The competitiveness in conditions of globalization.
Assessment methods and criteria: Final control in the form of a differentiated test based on the results of the following types of work: testing (50%), oral examination (20%), defense of laboratory work 20%, defense of control work (10%)
Recommended books: 1. Кузьмін О.Є., Горбаль Н.І. Управління міжнародною конкурентоспроможністю підприємства (організації): Навч.посібник. – Львів: Вид-во НУ «Львівська політехніка», 2004. – 188 с. 2. Кузьмін О.Є., Горбаль Н.І. Управління міжнародною конкурентоспроможністю підприємства: Підручник. – Львів: Компакт-ЛВ, 2005. – 304 с. 3. Zamborsky P. International Business and Global Strategy. 1st edition. - 2016. - / 4. Ritson N. Strategic Management. 2nd edition. - 2013. - / 5. Porter, M.E. (1998) On Competition, Boston: Harvard Business School, 1998. 6. Porter, M.E. (2008) "The Five Competitive Forces That Shape Strategy", Harvard Business Review, January 2008, pp. 79–93. 7. Porter, M.E. & Kramer, M.R. (2011) "Creating Shared Value", Harvard Business Review, Jan/Feb 2011, Vol. 89 Issue 1/2, pp 62–77. 8. Porter, M.E. & Heppelmann, J.E. (2015) "How Smart, Connected Products are Transforming Companies", Harvard Business Review, October 2015, pp 97—114.