Home/ Majors directory/Museum, Monument Protection Activity and Cultural Tourism/International Business
Major: Museum, Monument Protection Activity and Cultural Tourism
Code of subject: 6.000.00.M.021G
Department: Management and International Business
Lecturer: Candidate of Economic Sciences, Associate Professor Tetyana Yasinska Doctor of Economic Sciences, Professor Nataliia Stanasiuk
Semester: 4 семестр
Mode of study: денна
Завдання: The study of the discipline involves the formation and development of students' competencies: 1. The ability to apply knowledge to solve qualitative and quantitative problems, as well as to produce new ideas, to show creativity, the ability to think systematically. 2. Ability to search and process information from various sources and analyze it, as well as the ability to adapt and act in a new situation. 3. Ability to think flexibly, which allows you to understand and solve problems and problems, while maintaining a critical attitude to established scientific concepts. 4. Ability to effectively use in practice various theories in the field of education and the formation of international economic relations. 5. Ability to assess and forecast international political, economic, social events and phenomena. 6. Understanding of theories and practices of international economic relations, world markets and economic theory at the macro and macro levels.
Learning outcomes: As a result of studying the discipline, the student must be able to demonstrate the following learning outcomes: 1. Ability to assess the consequences of globalization of the world economy (opportunities and threats) for the activities of international enterprise. 2. Possession of cross-cultural literacy to take into account differences between countries in the decision-making process of managers of international enterprises. 3. Ability to demonstrate in-depth knowledge in the field of trade operations of international enterprises, the ability to assess the consequences of trade operations of international enterprises for the economies of member countries and the world economy in general. 4. Ability to demonstrate in-depth knowledge in the field of investment activities of international enterprises, the ability to assess the consequences of public policy in relation to foreign direct investment for the practical activities of international enterprises. 5. Ability to develop an effective strategy for an international enterprise, taking into account universal values, public, state and business interests; the ability to align the organizational structure of an international enterprise with its strategy. 6. Possession of knowledge on the peculiarities of the application of various instruments of financial transactions of international enterprises. 7. Knowledge of the features of technology and management methods of an international enterprise. The results of the study of this discipline detail the following knowledge and skills: 1. Possession of sufficient knowledge and understanding of the main categories, concepts and scientific principles underlying the development of international economic relations. 2. Knowledge of methods of conducting commercial operations in foreign markets, technology of conducting commercial negotiations using different schools of tactics of negotiation. 3. Knowledge of the basic principles and objectives of international organizations and transnational corporations. 4. Ability to analyze the objective preconditions for the emergence and content of global problems, their classification, the main directions and role of international organizations in solving global problems, the activities of transnational corporations. 5. Ability to assess the marketing environment of TNCs, to develop strategies for TNCs to enter new markets. Teaching and learning methods: - information-receptive method; - reproductive method; - heuristic method; - problem statement method; - independent work: reproductive method, research method. Methods of assessing the level of achievement of learning outcomes: current control - implementation and defense of practical works, solving situational tasks and cases, oral and frontal interview, testing, assessment of activity, submitted proposals, original solutions, clarifications and definitions.
Required prior and related subjects: - prerequisite: "Microeconomics", "Macroeconomics" - prerequisite: "International Economy", "Enterprise Economy"
Summary of the subject: The educational discipline "International Business" focuses on studying theoretical and practical material on the essence of international entrepreneurship, especially the functioning of an international enterprise in the conditions of globalization of the world economy, the role of differences between countries for the decision-making process by managers of international enterprises, trade and investment activities of the international enterprise, strategy and the structure of the international enterprise, the form of organization of operations and the financial mechanism of operation international companies, especially the management of an international firm. As a result of studying the discipline, the specialist must know and understand the economic basis of the activities of business entities in foreign markets.
Опис: 1. Globalization of the world economy as a dominant characteristic of the environment of the functioning of international business entities. The essence of the concept of "globalization". Content of the process of globalization of the world economy. Aspects of globalization of the world economy: globalization of markets, globalization of production. The role of global institutions (WTO, UN, IMF, World Bank, G20) in the functioning of the global market. Driving forces of globalization. Anti-globalism. 2. Peculiarities of taking into account differences between countries in the activities of an international enterprise, ethics in international entrepreneurship. The content of the concept of cross-cultural literacy in international entrepreneurship. Peculiarities of the influence of culture (values ??and norms) of society on conducting international business. Determinants of culture (social structure, religion, language, political philosophy, economic philosophy, education) and their influence on the functioning of an international enterprise. The importance of changes in culture for the economy and business. Ethical problems faced by international enterprises. The essence of the ethical dilemma. Reasons for unethical behavior of managers. Peculiarities of taking into account ethical norms in the process of making management decisions by managers of an international enterprise. 3. Commercial activity of an international enterprise. Export activity of an international enterprise: essence, benefits and risks of implementation. Import activity of an international enterprise. Instruments of international commercial transactions: letter of credit, bill of exchange, bill of lading. The essence, advantages and disadvantages of compensation trade. Types of compensatory trade: barter, counter purchases, netting, buyback. Instruments of state regulation of international trade. 4. Investment activity of an international enterprise. Direct foreign investments of international enterprises. Concept of vertical and horizontal direct investment. Forms of foreign direct investment. Investment goals of an international enterprise. Peculiarities of the investment cycle of direct foreign investments. Political instruments of influence on direct foreign investments. Portfolio investments of an international enterprise 5. Strategy and structure of an international enterprise. Evolution of the international production development strategy. Typical strategic orientations of international enterprises. Types of defense strategies of international enterprises. Peculiarities of the strategy selection process and factors affecting it. The specifics of the organizational structure of international enterprises. National features of enterprise management models. 6. Forms of organization of operations of international enterprises. The evolution of forms of organization of operations of international enterprises. Joint ventures: advantages and disadvantages. Contract forms of activity of international enterprises: contractual agreements, license agreements, subcontract agreements, engineering, franchising, leasing. 7. Financial mechanism of functioning of an international enterprise. Concept, model and key properties of the financial system of an international enterprise. Intra-company financial transactions. Advantages of internalizing financial transactions. Transfer prices. Accelerating and delaying payments. Re-billing centers. Transfers of commission payments and payments for technology. Transfers of dividends. Intra-corporate loans. Choice of currency of accounts. 8. Peculiarities of international enterprise management. Technology and methods of international enterprise management. Information and communications in the management of an international enterprise.
Assessment methods and criteria: Semester control is conducted in the form of credit. To assess the level of achievement of learning outcomes, current control methods are used: performance and defense of control work, oral survey, testing, assessment of activity, submitted proposals, original solutions, clarifications and definitions, solving situational tasks and cases, etc.
Критерії оцінювання результатів навчання: Criteria for evaluating student learning outcomes: Maximum score in points: 100 points, of which: work on practical classes - 20 points; performance of situational tasks (cases) - 40 points; performance of control work - 20 points; final testing - 20 points.
Порядок та критерії виставляння балів та оцінок: Procedure and criteria for assigning points and grades: • for performing situational exercises/cases (5 cases of 8 points each) – 40 points; • for work in practical classes - solving problems - 10 points, survey, testing - 10 points, together - 20 points; • for the performance and defense of the control work – 20 points; • for final control testing (20 tests of 1 point each) – 20 points. The final semester grade on a 100-point scale is converted into a state grade in accordance with the system adopted at the University: 88-100 points – "excellent"; 71-87 points - "good"; 50-70 points - "satisfactory"; 0-49 points - "not satisfactory". "Excellent" - the student has mastered the educational material in its entirety (solidly mastered all the program material, demonstrated a deep understanding of it, answered exhaustively and substantiated his own conclusions, made a reasoned decision and skillfully used it in practice, confidently completed the task); "good" - the student has mastered the educational material at a sufficiently high level (in general, he knows all the program material, answers questions freely, but not widely enough, correctly uses his knowledge in practice, etc.); "satisfactory" - the student has generally mastered the basic educational material, operates with it not clearly and confidently enough, poorly defines connections and relationships between subjects and phenomena (shows knowledge only of the basic material provided by the program, is able to use his knowledge in practice, correctly performs techniques and actions, etc.); "unsatisfactory" - the student generally has a superficial idea of ??the basic educational material, cannot operate with it.
Recommended books: 1. Міжнародний бізнес : підручник./ за ред. проф. В. А. Вергуна. – К.: ВАДЕКС, 2014. – 810с. 2. Гіл Ч. Міжнародний бізнес: Конкуренція на глобальному ринку. – Київ: Видавництво Соломії Павличко «Основи», 2001. – 856с. 3. Рогач О. І. Міжнародні інвестиції: теорія та практика бізнесу транснаціональних корпорацій : підручник для вузів / Олександр Ігорович Рогач . – Київ : Либідь, 2005 . – 718 с. 4. Єрохін В. Л.. Міжнародне підприємництво: навч. посібник / В.Л. Єрохін. - М.: Фінанси і статистика; Ставрополь: АГРУС. – 2008. - 392с. 5. S. Tamer Cavusgil, Gary Knight, John Riesenberger. International Business: The New Realities. - London: Pearson, 2019. - 576 p. 6. Міжнародне середовище бізнесу: конкуренція та регулювання у глобальній економіці / Дж. Майєр, Д. Олесневич. – К.: Либідь 2002. – 703с. 7. John J. Wild, Kenneth L. Wild. International Business: The Challenges of Globalization. - London: Pearson, 2019. - 448 p. 8. Ясінська Т. В., Процик І. С. Ефективність застосування аутсорсингу в міжнародній діяльності підприємств [Електронний ресурс]. Ефективна економіка. 2019. № 12. DOI: 10.32702/2307-2105.2019.12 9. Рогач О. І. Транснаціональні корпорації у світовому господарстві. — К.: ВЦ «Київський університет», 2006.- 458с. 10. Ясінська Т.В., Найчук-Хрущ М.Б. Вплив пандемії COVID-19 на глобалізаційні процеси у світовій економіці. Східна Європа: економіка, бізнес та управління. 2021. №4 (31). C. 9-15. URL: http://www.easterneurope-ebm.in.ua/index.php/vipusk-31-2021 11. Рогач О. І. Транснаціональні корпорації. — К.: ВЦ «Київський університет», 2009. – 789с. 12. Світові фінанси: сучасні тенденції та перспективи розвитку : монографія / О. І. Рогач, О. В. Сніжко, З. О. Луцишин, І. І. Пузанов, В. І. Мазуренко; ред.: О. І. Рогач; Київ. нац. ун-т ім. Т. Шевченка. - Київ, 2013. - 351 c. 13. Міжнародний бізнес : навчальний посібник / О. М. Файчук, С. В. Сидоренко. – К. : НУБіП України, 2016. – 236 с. 14. Міжнародне підприємництво: Методичні вказівки до виконання контрольної роботи для здобувачів освіти усіх спеціальностей усіх форм навчання / Укл.: Т.В.Ясінська, Н.С. Станасюк. - Львів: НУ “Львівська політехніка”, ІНЕМ, кафедра ММП, 2021. – 25 с. 15. Міжнародне підприємництво: Методичні вказівки до практичних занять та самостійної роботи здобувачів освіти усіх спеціальностей усіх форм навчання / Укл.: Т.В. Ясінська, Н.С. Станасюк. - Львів: НУ «Львівська політехніка», ІНЕМ, каф. ММП, 2021. – 47 с.
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