Communication Theory and Modern Media Discourse

Major: Sociology
Code of subject: 6.054.00.O.007
Credits: 7.00
Department: Sociology and Social Work
Lecturer: Professor Klymanska L.D
Semester: 1 семестр
Mode of study: денна
Мета вивчення дисципліни: The purpose of studying an academic discipline is: ? arming future specialists with the knowledge, abilities and skills necessary for conducting professional and popularizing work in this discipline; ? contribute to the expansion of the scientific horizon by means of an appeal to interdisciplinary scientific knowledge, the involved data of closely related sciences (linguistics, philosophy, semiotics, intercultural communication, linguistic and cultural studies, literary studies) and the development of analytical approaches in considering issues of a problematic nature; ? formation of students' independent, creative understanding of the facts of the main problems of the theory of communication, taking into account the trends in the development of this science; ? introducing students to the methodology of scientific research in the field of communication and mass communication, modern media discourse.
Завдання: The study of an educational discipline involves the formation of competencies in students of education: general competences: GC 01. Ability to apply knowledge in practical situations. GC 05. Ability to communicate with representatives of other professional groups of different levels (with experts from other fields of knowledge/types of economic activity). GC 15. Ability to motivate people and move towards a common goal professional competences: SC 7 Ability to present the results of sociological research for specialists and non-specialists. SC 8. The ability to observe the norms of professional ethics of a sociologist in their activities.
Learning outcomes: Use the conceptual apparatus of sociology in educational, research and other areas of professional activity. Understand the history of sociology, its modern concepts and theories, the main problems. Apply the provisions of sociological theories and concepts to the study of social change in Ukraine and the world. Explain the patterns and features of development and functioning of social phenomena in the context of professional tasks. Communicate fluently in state and foreign languages orally and in writing on professional matters. Effectively perform various roles (including organizer, communicator, critic, idea generator, performer, etc.) in the team in the process of solving professional problems. Be able to use information and communication technologies in the process of searching, collecting and analyzing sociological information. Substantiate their own position, make and argue independent conclusions based on research and analysis of professional literature. Be able to develop a program of sociological research. Have the skills to collect social information using quantitative and qualitative methods. Present the results of their own research to professionals and non-specialists. Know and adhere to the ethical norms of the sociologist's professional activity. Conceptual scientific and practical knowledge. Critical understanding of theories, principles, methods and concepts in the field of professional activity and / or training. Knowledge of theoretical and methodological principles of socio-engineering activities, including social forecasting, social planning and design. In-depth cognitive and practical skills, mastery and innovation at the level required to solve complex specialized tasks and practical problems in the field of professional activity or training. Communicating information, ideas, problems, solutions, personal experience and arguments to specialists and non-specialists. Communication on professional issues, including in a foreign language, orally and in writing Management of complex technical or professional activities or projects. Ability to take responsibility for making and making decisions in unpredictable work and / or learning contexts. Forming judgments that take into account social, scientific and ethical aspects. Organization and management of professional development of individuals and groups. Ability to continue learning with a significant degree of autonomy.
Required prior and related subjects: co-requisites • Ukrainian Language (for Professional Purposes) • Personality and self-identification • Modern sociological theories • Public Relations • Modern information technologies in sociology • Public Administration, Public Opinion and Municipality in Ukraine • Resource Potential of the Information Society
Summary of the subject: The study of this discipline involves the assimilation by students of the content of the most important ideas and practices that affect the theory of communication, the information and communication support of the activity of a sociologist, familiarity with modern media discourse The course has a practical orientation, so the training does not follow the traditional scheme of lectures and seminars. Each class is combined because it combines mini-lectures and practical exercises. Successful learning of the course, therefore, is impossible without the active participation of students in educational sessions.
Опис: Communication: concepts, axioms, models. Perception of information: stages and features; Universal communication chain and possibilities of intervention. Impact: theoretical and practical problems. Social contacts and social interaction. Targets of communicative influence. Public opinion as an object of social influence. Resources of social influence: verbal, nonverbal and symbolic. Communication technology. Communicative campaign: concepts, stages, conditions of efficiency. Problem management. Communication campaign - version "Information support of the organization (event). Communication campaign - version "Creating the image of the organization or individual." Communication campaign - version of "Information campaign in a crisis situation". Safe, relatively safe, dangerous and extremely dangerous technologies of communicative influence. Technologies of protection against communicative influence.
Assessment methods and criteria: oral survey, control work final control (control measure, exam): written form
Критерії оцінювання результатів навчання: Report - 4 b. – quality of knowledge – its completeness, depth, flexibility, systematicity, strength; - correct use of conceptual and terminological apparatus; - speech culture (literacy, logic and sequence of presentation); - the level of meaningfulness of knowledge - the ability to formulate independent evaluation judgments and theoretical conclusions. Supplement - 1 b. - a scientifically based statement that reveals the essence of phenomena, processes, patterns. Performance of interactive exercises or case analysis - 4 b. - the sequence of solving the situation proposed in the exercise or case study; - approaches to solving the situation proposed in the exercise or case study; - the quality of solving the situation proposed in the exercise or case study; - disclosure of cause-and-effect relationships between phenomena and processes during the solution of the situation proposed in the exercise or case. final control (control measure, exam): written form (2 points) - a short correct answer without additional arguments.
Порядок та критерії виставляння балів та оцінок: 100–88 points – (“excellent”) is awarded for a high level of knowledge (some inaccuracies are allowed) of the educational material of the component contained in the main and additional recommended literary sources, the ability to analyze the phenomena being studied in their interrelationship and development, clearly, succinctly, logically, consistently answer the questions, the ability to apply theoretical provisions when solving practical problems; 87–71 points – (“good”) is awarded for a generally correct understanding of the educational material of the component, including calculations, reasoned answers to the questions posed, which, however, contain certain (insignificant) shortcomings, for the ability to apply theoretical provisions when solving practical tasks; 70 – 50 points – (“satisfactory”) awarded for weak knowledge of the component’s educational material, inaccurate or poorly reasoned answers, with a violation of the sequence of presentation, for weak application of theoretical provisions when solving practical problems; 49-26 points - ("not certified" with the possibility of retaking the semester control) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to apply theoretical provisions when solving practical problems; 25-00 points - ("unsatisfactory" with mandatory re-study) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to navigate when solving practical problems, ignorance of the main fundamental provisions.
Recommended books: 1. Шилина М. Медиакоммуникация: тенденции транс формации. Новые парадигмы исследований мас совых коммуникаций // Пресс-служ ба. — М., 2009. — № 8. — С. 24—35. 2. Lister M. New Media: A Critical Introduction / M. Lister, J. Dovey, S. Giddings, I. Grant, K. Kel - ly. — London : Routledge, 2009. — 463 p 3. Луман Н. Медиа коммуникации / Н. Луман. — М. : Логос, 2005. — 280 с. 4. Шендеровський К.С. та інші. Медіакомунікації та соціальні проблеми: Збірка навчально-методичних матеріалів і наукових статей в трьох частинах. Частина перша / Упор., ред. К. С. Шендеровського / Київ. нац. ун-т; Ін-т журналістики. – К., 2012. – 288 с./ 5. Лалл Джеймс. Мас-медіа, комунікація, культура: глобальний підхід. Київ, 2002; 6. Навальна М., Ісайкіна О. Медіакомунікації. Навчальний посібник / Укл. Марина Навальна, Олена Ісайкіна. – ПереяславХмельницький : «Видавництво КСВ», 2018. – 220 с.