Public Relations

Major: Sociology
Code of subject: 6.054.01.E.049
Credits: 6.00
Department: Sociology and Social Work
Lecturer: assistant Myshok Romana Romanivna
Semester: 5 семестр
Mode of study: денна
Мета вивчення дисципліни: arming future specialists with the knowledge, abilities and skills necessary for conducting professional and popularizing work in this discipline; promotion of the expansion of the scientific horizon by means of an appeal to interdisciplinary scientific knowledge, involved data of closely related sciences (linguistics, philosophy, semiotics, intercultural communication, linguistic and cultural studies, literary studies) development of analytical approaches in considering issues of a problematic nature; the formation of students' independent, creative understanding of the facts of the main problems of the theory of public relations, taking into account the trends in the development of this science; introducing students to the methodology of scientific research in the field of public relations.
Завдання: The study of an educational discipline involves the formation of competencies in students of education: General competences: ЗК 1.Ability to apply knowledge in practical situations. ЗК 3. Ability to work in a team. ЗК 6.The ability to act socially responsibly and consciously. ЗК 10. The ability to generate new ideas (creativity). ЗК 15. Ability to motivate people and move towards a common goal. Professional competences: СК 6. Ability to analyze and systematize the obtained results, formulate reasoned conclusions and recommendations. СК 7. Ability to present the results of sociological research for specialists and non-specialists. СК 8. The ability to observe the norms of professional ethics of a sociologist in their activities. ФКС 1.1. Ability to create public relations texts;
Learning outcomes: PH01. To use the conceptual apparatus of sociology in educational, research and other spheres of professional activity. PH02. To understand the history of the development of sociology, its modern concepts and theories, the main problems. PH03. Apply the provisions of sociological theories and concepts to the study of social changes in Ukraine and the world. PH04. To explain the patterns and peculiarities of the development and functioning of social phenomena in the context of professional tasks. PH05. Communicate freely in national and foreign/foreign languages orally and in writing on professional issues. PH06. Effectively perform various roles (in particular, organizer, communicator, critic, idea generator, executor, etc.) in a team in the process of solving professional tasks. PH07. To be able to use information and communication technologies in the process of searching, collecting and analyzing sociological information. PH08. Justify one's own position, make and argue independent conclusions based on the results of research and analysis of professional literature. PH09. Be able to develop a program of sociological research. PH10. Possess the skills of collecting social information using quantitative and qualitative methods. PH11. Present the results of own research for specialists and non-specialists. PH12. Know and adhere to the ethical norms of the sociologist's professional activity. Zn1. Conceptual scientific and practical knowledge. Зн1. Conceptual scientific and practical knowledge. Зн2. Critical understanding of theories, principles, methods and concepts in the field of professional activity and/or education. Ум 1. Advanced cognitive and practical skills/skills, mastery and innovation at the level necessary to solve complex specialized tasks and practical problems in the field of professional activity or study. K1. Conveying information, ideas, problems, solutions, own experience and arguments to specialists and non-specialists. K3. Communication on professional issues, including in a foreign language, orally and in writing. AB1. Management of complex technical or professional activities or projects. AB2. Ability to take responsibility for making and making decisions in unpredictable work and/or learning contexts. AB3. Formation of judgments that take into account social, scientific and ethical aspects. AB4. Organization and management of professional development of individuals and groups.
Required prior and related subjects: Prerequisites: Communication Theory and Modern Media Discourse, Ukrainian Language (for Professional Purposes) Co-requisites: Modern Information Technologies in Sociology, Communication Campaigns, Reputation Management in Public Relations
Summary of the subject: The program is designed for 30 lecture and 30 seminar hours. Seminar classes should consolidate the theoretical knowledge of students, teach them to independently analyze and compare the experience of the functioning of existing models of PR technologies, since the awareness and qualified application of this knowledge is a guarantee of professional activity. The "Public Relations" course fits into the structure of educational disciplines of future sociologists and economists, complements and develops them.
Опис: Public Relations (PR) as a field of scientific knowledge and an area of professional activity. Formula of PR. The origins and history of PR. The public in PR-system as an object and subject of communication. Public opinion: studies and formation. Communication as a process of information transfer. Lines of communication influence in the system PR - activities. Communication problems and PR - activities in the organization.
Assessment methods and criteria: • oral interviews, participation in discussions, presentation of the study project (40%) • final control (verification event, exam), written-oral form (60%)
Критерії оцінювання результатів навчання: Report - 4 points. – quality of knowledge – its completeness, depth, flexibility, systematicity, strength; - correct use of conceptual and terminological apparatus; - speech culture (literacy, logic and sequence of presentation); - the level of meaningfulness of knowledge - the ability to formulate independent evaluation judgments and theoretical conclusions. Performance of interactive exercises or case analysis - 4 points. - the sequence of solving the situation proposed in the exercise or case study; - approaches to solving the situation proposed in the exercise or case study; - the quality of solving the situation proposed in the exercise or case study; - disclosure of cause-and-effect relationships between phenomena and processes during the solution of the situation proposed in the exercise or case. Reviewing, opposing - 2 points. – correctness, logic, reasonableness, integrity of knowledge; - the ability to argue one's own judgments and conclusions during a scientific discussion. Supplement - 1 point. - a scientifically based statement that reveals the essence of phenomena, processes, patterns.
Recommended books: 1. Klymanska L.D. Zviazky z hromadskistiu: tekhnolohii prahmatychnoi komunikatsii:navchalnyi posibnyk/ L.D.Klymanska. – Lviv: Vydavnytstvo Lvivskoi politekhniky, 2014. – 164 s. (in ukrainian) 2. Denysiuk S. H. Komunikolohiia : navchalnyi posibnyk / S. H. Denysiuk. – Vinnytsia : VNTU, 2017. – 102 s. (in ukrainian) 3. Istoriia zviazkiv iz hromadskistiu : konspekt lektsii / ukladach N. S. Podoliaka. – Sumy : Sumskyi derzhavnyi universytet, 2016. – 158 s. (in ukrainian) 4. Korolko V. H. Nekrasova O.V. Zviazky z hromadskistiu. Naukovi osnovy, metodyka, praktyka. — K.,2009. (in ukrainian) 5. Smirnova K. V. PR menedzhment : konspekt lektsii. - Odesa : ODEKU, 2021. - 191 s. (in ukrainian)