Technologies of Startups Development
Code of subject: 6.053.00.M.48
Department: Administrative and Financial Management
Lecturer: Dr.Sc., Professor Podolchak N.Y.
Semester: 3 семестр
Mode of study: денна
Learning outcomes: 1.1. Knowledge and understanding of the scientific and mathematical principles underlying the formation and analysis of the startup; 1.2. Knowledge of the bases of professional-oriented disciplines of the specialty in the field of public administration, state regulation of economy and insurance, budget policy, competition theory and entrepreneurship, the theoretical basis for the functioning of world and national markets, the basis of financial and budgetary policies; 1.3. Understanding of tools and strategies for market analysis, functioning of private enterprise and public organization; 1.4. Ability to work effectively both individually and in a team; 1.5. Ability to identify, classify and describe the work of startup control systems; 1.6. Ability to carry out quality management, innovation and investment activities, management in crisis conditions, in a competitive environment, management of the development of systems for the implementation of the tasks of the startup.
Required prior and related subjects: management entrepreneurship management
Summary of the subject: Methods to find ideas and test them for success. The values of consumers and how to form the blue ocean. Marketing at the launch of the startup on the market. Social networks as a tool for the development of the startup. Modern methods of raising funds. Beznes-model. Creating a team and selling a startup product. Presentation of a startup for investors and entry into the market.
Assessment methods and criteria: current control (100%).
Recommended books: 1. Eric Rice Business from scratch. Lean Startup method for quick testing of ideas and business model selection. M .: Alpina Pablisher, 2013- 249c. 2. Dan Senor, Sol Singer "The Country of Startups. History of the Israeli Economic Miracle Yakaboo Publishing, 2016.