Public Opinion and PR

Major: Psychology
Code of subject: 6.053.00.M.27
Credits: 3.00
Department: Sociology and Social Work
Lecturer: prof.Klymanska Larysa Dmitrivna
Semester: 3 семестр
Mode of study: денна
Learning outcomes: to know: methodological foundations of functioning of public opinion in the light of general sociological methodology; theoretical models describing formation of public opinion by the social and communications technologies, social perception, communication and cooperation at the macro and micro levels; main directions and approaches to the implementation of social influence and communication technologies, in that those of the manipulative nature.
Required prior and related subjects: • General sociology; • General Psychology and Psychology of personality;
Summary of the subject: Public Relations (PR) as a field of scientific knowledge and an area of professional activity. Formula of PR. The origins and history of PR. The public in PR-system as an object and subject of communication. Public opinion: studies and formation. Communication as a process of information transfer. Lines of communication influence in the system PR - activities. Communication problems and PR - activities in the organization.
Assessment methods and criteria: • oral interviews, participation in discussions, presentation of the study project (40%) • final control (verification event, exam), written-oral form (60%)
Recommended books: • Климанська Л.Д. Зв’язки з громадськістю: технології прагматичної комунікації:навчальний посібник/ Л.Д.Климанська. – Львів: Видавництво Львівської політехніки, 2014. – 164 с. • Королько В. Основи паблік рілейшнз. — К.,2007. • Почепцов Г. Г. Паблік рілейшнз. — К., 2000;