Home/ Majors directory/Business, Trade and Exchange Activities/Strategy and tactics of behavior in commodity markets
Strategy and tactics of behavior in commodity markets
Major: Business, Trade and Exchange Activities
Code of subject: 7.076.01.O.008
Credits: 6.00
Department: Ecological Politics and Environment Protection Management
Lecturer: Danko Tetyana
Semester: 2 семестр
Mode of study: денна
Завдання: The study of an academic discipline involves the formation and development of students' competencies:
general competences:
ZK 2. The ability to identify, pose and solve problems.
ZK 3. Ability to motivate people and move towards a common goal.
ZK 5. Determination and persistence in relation to assigned tasks and assumed responsibilities
professional competences:
SK 1. Ability to develop and implement a strategy for the development of business, trade and/or stock exchange structures.
SK 3. Ability to effectively manage the activities of business entities in the field of entrepreneurship, trade and/or stock market activity.
SK 4. Ability to solve problematic issues and make management decisions in professional activities.
SK 5. Ability to initiate and implement innovative projects in business, trade and/or stock exchange activities
Learning outcomes: As a result of studying the academic discipline, the student must be able to demonstrate the following learning outcomes:
PH1. Be able to adapt and show initiative and independence in situations that arise in professional activity
PH2. Identify and analyze the problems of entrepreneurship, trade and exchange activity and develop measures to solve them.
RN 3. Be able to develop measures of material and moral encouragement and use other tools to motivate staff and partners to achieve the set goal
PH5. To be able to perform tasks in the field of entrepreneurship, trade and/or exchange activity professionally, in full and with creative self-realization.
PH6. Be able to develop and implement measures to ensure the quality of the work performed and determine their effectiveness
PH7. Determine and implement strategic plans for the development of economic entities in the field of entrepreneurship, trade and/or stock exchange activity
PH9. Develop and make decisions aimed at ensuring the efficiency of business entities in the field of business, trade and/or stock exchange activities.
PH10. To be able to solve problematic issues that arise in the activities of business, trade and/or stock exchange structures under conditions of uncertainty and risks.
PH11. Implement innovative projects in order to create conditions for the effective functioning and development of business, trade and/or stock exchange structures
As a result of studying the academic discipline, the student must be able to demonstrate the following program learning outcomes:
Knowledge:
ЗН1 Specialized conceptual knowledge acquired in the process of study and/or professional activity at the level of the latest achievements, which is the basis for original thinking and innovative activity, in particular in the context of research work
ЗН2 Critical understanding of problems in education and/or professional activity and at the border of subject areas
Skills:
УМ1 Solving complex problems, requiring updating and integration of knowledge, often in conditions of incomplete/insufficient information and conflicting requirements.
UM2 Conducting research and/or innovative activities
Communication:
K1 Clear and unambiguous presentation of one's own conclusions, as well as the knowledge and explanations that substantiate them, to specialists and non-specialists, in particular to persons who are studying
K2 Use of foreign languages in professional activities
Autonomy and responsibility:
AIV 1. Ability to adapt to new situations and make appropriate decisions;
AiV 2. The ability to realize the need for lifelong learning in order to deepen the acquired and acquire new professional knowledge;
Required prior and related subjects: Prerequisites:
Business planning and audit of innovative projects
Methods of empirical research in entrepreneurship
Necessities:
Personnel management in a trading company
Economic tools for managing projects and enterprise development programs
Post-requisites:
Completion of master's qualification work
Summary of the subject: The educational discipline "Strategy and Tactics of Behavior in Commodity Markets" will contribute to the assimilation of theoretical and methodical aspects of strategic management of the enterprise, to a deeper assimilation of the basic provisions of the development and implementation of the strategy and tactics of the enterprise in the conditions of dynamic changes in the environment of its operation
Опис: Topic 1. Strategy and strategic recruitment in managing the future development of the enterprise
The essence and nature of the company's strategy. The specifics of the strategy and its meaning. Strategic set: concept, composition, features
Topic 2. Types of enterprise strategies and approaches to their development in product markets
Classical and alternative approaches to the development of corporate strategies. Development of business strategies of the enterprise. Product and market business strategies. Matrix tools for developing portfolio strategies. Approaches to the development of competitive strategies. Functional strategies: types and development tools. Marketing strategies. Production strategies. Resource strategies Specific risk strategies
Topic 3. The process of developing enterprise strategies
The place of development of strategies in the process of strategic management of the enterprise. Strategic settings and strategic orientations of the enterprise. Strategic analysis in the process of developing strategies. Strategic choice.
Topic 4. Strategic decisions
Strategic decisions: essence, features, levels. The process of making strategic decisions. Factors affecting the process of making strategic decisions.
Topic 5. Development of enterprise tactics
The essence and nature of the company's tactics. The place of tactics in the process of strategic enterprise management. Strategy implementation planning: strategic and tactical plan. A balanced system of indicators as a basis for the transformation of strategy into tactics.
Topic 6. Strategic change management as the basis of enterprise tactics
The essence, types and features of strategic changes. Strategic change management: tactical approaches and methods. Managing resistance to strategic change. Corrective mechanisms in company tactics.
Topic 7. Tactical actions: organization and support systems
The role of the organizational structure in the implementation of the company's strategy and tactics. Resource support for the implementation of enterprise strategies. Socio-psychological support of tactics. Management of strategy implementation.
Topic 8. Evaluation of the effectiveness of the implementation of enterprise strategies
Directions for evaluating the effectiveness of strategies implementation. Evaluation of the competitiveness of the strategic set of the enterprise. Assessment of the risks of implementing the company's strategies.
Assessment methods and criteria: Assessment of students' knowledge of the academic discipline is carried out on the basis of the results of the current and final examinations
Current control (40%) is carried out during classes:
- written express control (16%) - maximum number of points for each topic - 2 points;
- performance of practical works (8%) - maximum number of points for each topic - 1 point;
- laboratory classes (16%) - the maximum number of points for each laboratory work - 4 points;
Final control (60%) is carried out during the exam: written component (50%); oral component (10%).
Критерії оцінювання результатів навчання: For the performance of practical and laboratory work, the maximum number of points is assigned according to the following criteria:
Performance evaluation criteria:
- written express control - 2 points;
- practical work 1 point;
- laboratory work - 2 points;
If the applicant completed the written express control in full and gave correct answers to the questions, he receives 2 points, if minor mistakes were made in the written express control - 1.5 points, if he failed to answer part of the questions - 1 point, if there are significant errors in the answers to the questions - 0.5 points.
If the winner disclosed the topic of the report that he prepared for the practical session, gave answers to additional questions, he receives 1 point, if there were minor flaws in the report - 0.8 points, if he did not manage to answer all the questions - 0.5 points, if there are any significant shortcomings in the report and answers to questions - 0.2 points
If the applicant performed the laboratory work in full with correct calculations and gave correct answers to the questions, he receives 2 points, if minor mistakes were made in the calculations of the laboratory work - 1.5 points, if he failed to answer all the questions - 1 point, if there are significant errors in calculations and answers to questions - 0.5 points
Порядок та критерії виставляння балів та оцінок: Student learning outcomes are evaluated according to the 100-point evaluation scale established at the University:
100-88 points – Certified with the grade "excellent"
87-71 points – Certified with a grade of "good"
70-50 points – Certified with a "satisfactory" rating
49-26 points – Not certified
25-00 points – Not certified with an "unsatisfactory" rating
Recommended books: Educational and methodological support
1. Electronic discipline "Strategy and Tactics of Behavior on Commodity Markets" in the virtual learning environment of the Lviv Polytechnic - http://vns.lpnu.ua/enrol/index.php?id=6982 for full-time students majoring in 076 Entrepreneurship, trade and exchange activity.
2. Methodological instructions for practical classes in the discipline "Strategy and tactics of behavior in commodity markets" for full-time students of the specialty 076 Entrepreneurship, trade and stock exchange activity.
Recommended Books
Basic
1. Kovshova I.O. Marketing management: theory, methodology, practice: monograph. Kyiv: V.S. Vyshemirskyi FOP Publishing House, 2018. 516p.
2. Marketing management / edited by D. A. Stefanych. Ternopil: Economic Opinion, 2015. 241 p.
3. Shulga L. V., Tereshchenko I. O., Gorilei V. Yu. System of marketing management of the enterprise. Agroworld 2019. No. 18. P. 63-67.
4. Mosiychuk I.V. Peculiarities of management of marketing activities of enterprises in Ukraine / I.V. Mosiychuk. — 2017.
5. Balabanova L.V. Management of the implementation of enterprise strategies: marketing approach: monograph/ L.V. Balabanova, I.S. Folomkina. - Donetsk: DonNUET, 2019.-402p.
6. Balabanova L.V. Strategy and tactics of enterprise management: training manual / L.V. Balabanova, I.S. Folomkina. - Donetsk: DonNUET, 2019. - 421 p
7. Ilyashenko S.M. Marketing commodity policy: Textbook/ S.M. Ilyashenko. - Sumy: VTD "University Book", 2015. - 234 p.
8. Balan V.G. Formation of enterprise development strategy based on dynamic SPACE analysis // V.G. Balan, I.P. Tymchenko / East, No. 4 (144) July-August 2016, pp. 5–16.
Auxiliary
1. Strategic management and political forecasting in the public sphere: training. manual / author number : S. O. Teleshun, I. V. Reiterovych, S. V. Sytnyk, O. G. Pukhkal, and others. ; in general ed. S. O. Teleshuna, Dr. Polit. Sciences, Prof. - Kyiv: NADU, 2018. - 192 p.
2. Balan V.G. Strategic management. Workshop / V.G. Balan K.: Scientific Capital, 2018. 520 p.
3. Balan V.G. Strategic management. Methods of portfolio analysis / V.G. Balan K.: Scientific Capital, 2018. 200 p.
4. Balan V.G. A methodical approach to the analysis of strategic gaps based on the BSC modification and the DEMATEL method. // V.G. Balan, I.P. Tymchenko / Black Sea Economic Studies, Issue 8, 2016. P. 101–107.
5. Balan V.G. Theoretical and methodological aspects of the formation and implementation of the corporate strategy of a vertically integrated holding using the theory of fuzzy logic // V.G. Balan, I.P. Tymchenko / Economic space, 2016, No. 113. P. 67–79.
Information resources
1. President of Ukraine http://www.president.gov.ua
2. Verkhovna Rada of Ukraine. http://www.rada.gov.ua
3. Cabinet of Ministers of Ukraine http://www.kmu.gov.ua
4. Ministry of Economy of Ukraine http://www.me.gov.ua
5. Ministry of Finance of Ukraine http://minfin.kmu.gov.ua
6. Ministry of Education and Science of Ukraine http://www.mon.gov.ua
7. Main Department of Statistics of Ukraine http://www.ukrstat.gov.ua
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