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Business Models of the Internet Trade Enterprises
Major: Business, Trade and Exchange Activities
Code of subject: 7.076.01.E.028
Credits: 5.00
Department: Ecological Politics and Environment Protection Management
Lecturer: PhD, Associate Professor Roman Rusyn-Hrynyk
Semester: 2 семестр
Mode of study: денна
Завдання: The study of an educational discipline involves the formation of competencies in students of education:
professionals:
The ability to determine the optimal business model of an Internet trade enterprise in accordance with the main subjects of interaction and to apply its functionality for conducting business operations on the Internet.
Learning outcomes: As a result of studying the academic discipline, the student must be able to demonstrate the following program learning outcomes:
To be able to form a system of functioning of the enterprise
Internet trade, taking into account the peculiarities of the business model
determination of the optimal organizational form of interaction of subjects
electronic business.
Specialized conceptual knowledge acquired during training
and/or professional activity at the level of the latest achievements, which are the basis for original thinking and innovative activity, in particular in the context of research work.
Critical understanding of problems in education and/or professional activity and at the border of subject areas.
Solving complex problems of problems that need updating and
integration of knowledge, often in conditions of incomplete/insufficient information and conflicting requirements.
Conducting research and/or innovative activities.
Clear and unambiguous presentation of one's own conclusions, as well as the knowledge and explanations that justify them, to specialists and non-specialists, in particular to people who are studying.
Decision-making in complex and unpredictable conditions, which requires the use of new approaches and forecasting.
Responsibility for the development of professional knowledge and practices, assessment strategic development of the team.
Required prior and related subjects: Commercial risk management
Methods and models for optimizing the transfer flows of a trade organization
Strategy and tactics of behavior in commodity markets
Summary of the subject: Within the scope of the discipline, the key theoretical and practical issues of the organization of electronic business, tools of electronic commerce based on the global Internet network, spheres and basic principles of conducting electronic business are considered, and the main forms and types of electronic payments are described.
Опис: Topic 1. Models and strategies of conducting Internet trade.
Topic 2. The essence and characteristics of the business model for the consumer (B2C).
Topic 3. The essence and characteristics of the business-to-business model (B2B).
Topic 4. The essence and characteristics of business - government models (G2B/B2G - Government to Business/Business to Government).
Topic 5. The essence and characteristics of the consumer-government model (G2C/C2G - Government to Citizens/Citizens to Government).
Topic 6. The essence and characteristics of the consumer model for
consumer (C2C).
Assessment methods and criteria: Current control (40%): practical work, oral examination, test control.
Final control (60%): exam; test tasks (50%); oral component (10%).
Критерії оцінювання результатів навчання: Procedure and criteria for assigning points and grades:
• work in practical classes is the solution of problems, situational exercises, cases - 16 points,
• passing the test - 9 points;
• for performance and defense of laboratory works (3 works of 5 points each) – 15 points;
• The final semester grade on a 100-point scale is converted into a state grade
according to the system adopted at the University:
• 88-100 points – "excellent";
• 71-87 points – "good";
• 50-70 points – "satisfactory";
• 0-49 points – "not satisfactory".
Порядок та критерії виставляння балів та оцінок: 100–88 points – (“excellent”) is awarded for a high level of knowledge (some inaccuracies are allowed) of the educational material of the component contained in the main and additional recommended literary sources, the ability to analyze the phenomena being studied in their interrelationship and development, clearly, succinctly, logically, consistently answer the questions, the ability to apply theoretical provisions when solving practical problems; 87–71 points – (“good”) is awarded for a generally correct understanding of the educational material of the component, including calculations, reasoned answers to the questions posed, which, however, contain certain (insignificant) shortcomings, for the ability to apply theoretical provisions when solving practical tasks; 70 – 50 points – (“satisfactory”) awarded for weak knowledge of the component’s educational material, inaccurate or poorly reasoned answers, with a violation of the sequence of presentation, for weak application of theoretical provisions when solving practical problems; 49-26 points - ("not certified" with the possibility of retaking the semester control) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to apply theoretical provisions when solving practical problems; 25-00 points - ("unsatisfactory" with mandatory re-study) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to navigate when solving practical problems, ignorance of the main fundamental provisions.
Recommended books: 1. Educational and methodological complex for the discipline "Business models of Internet trade enterprises" https://vns.lpnu.ua/course/view.php?id=15146
2. Methodological guidelines for conducting laboratory and practical classes in the discipline "Business models of Internet trade enterprises" for students of the "master's" educational level, specializing in "Internet trade". Inc.: Rusyn-Hrynyk R.R. – Lviv: Lviv Polytechnic University Publishing House, 2023. – 20 p.
3. Analysis of the impact of the Association Agreement with the EU on the comprehensive development of electronic governance, procurement and commerce (2018).
4. Bereza A.M., Kozak I.A., Levchenko F.A. (2012). Electronic commerce: education. manual. K.: KNEU. 326 p.
5. Vilkova E. (2018). Case example: "Alibaba: Jack Ma's strategic challenges and solutions." Study simply. URL: https://prostoucheba.ru/keis-alibabadzhek-ma.
6. Drazhnytsia S.A. (2013). Electronic commerce: education. manual. Lviv: Novy svit-2000. 184 p.
7. Simonenko K. (2020). Top 20 factors that will affect online trade in 2020. RAU. URL: https//rau.ua/ecommerceuk/top-20-faktorivonlajn-torgivlyu/.
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