Information Technologies of E-business

Major: Business, Trade and Exchange Activities
Code of subject: 7.076.01.E.029
Credits: 4.00
Department: Ecological Politics and Environment Protection Management
Lecturer: PhD, Associate Professor Roman Rusyn-Hrynyk
Semester: 2 семестр
Mode of study: денна
Мета вивчення дисципліни: The purpose of studying the discipline is the formation of professional competences and the provision of knowledge about methodologies and tools for using Internet technologies in business.
Завдання: The study of an educational discipline involves the formation of competencies in students of education: professionals: The ability to solve complex tasks and problems in the study of modern electronic business technologies, which involves effective and safe management of purchase processes (sale) of goods using information and communication technologies of the global Internet network.
Learning outcomes: As a result of studying the academic discipline, the student must be able to demonstrate the following learning outcomes: Ability to demonstrate organizational and management skills processes of buying (selling) goods using information and communication technologies of the global Internet network. Specialized conceptual knowledge acquired during training and/or professional activity at the level of the latest achievements, which are the basis for original thinking and innovative activity, in particular in the context of research work. Critical understanding of problems in education and/or professional activity and at the border of subject areas. Solving complex problems of problems that need updating and integration of knowledge, often in conditions of incomplete/insufficient information and conflicting requirements. Conducting research and/or innovative activities. Clear and unambiguous presentation of one's own conclusions, as well as the knowledge and explanations that justify them, to specialists and non-specialists, in particular to people who are studying. Decision-making in complex and unpredictable conditions, which requires the use of new approaches and prognostication. Responsibility for the development of professional knowledge and practices, assessment strategic development of the team.
Required prior and related subjects: Commercial risk management Methods and models for optimizing the transfer flows of a trade organization Strategy and tactics of behavior in commodity markets
Summary of the subject: Within the scope of the discipline, the key theoretical and practical issues of the organization of electronic business, tools of electronic commerce based on the global Internet network, spheres and basic principles of conducting electronic business are considered, and the main forms and types of electronic payments are described.
Опис: Topic 1. The essence and content of electronic business. Topic 2. Virtual enterprises: essence and types. Topic 3. Electronic payment systems: content and types. Topic 4. Electronic customer support in consumer goods sector Topic 5. Tactical techniques in electronic commerce. Topic 6. Internet audience of Ukraine and digital marketing communication.
Assessment methods and criteria: Current control (40%): practical work, oral examination, test control. Final control (60%): exam; test tasks (50%); oral component (10%).
Критерії оцінювання результатів навчання: Procedure and criteria for assigning points and grades: • passing the test - 20 points; • for performance and defense of laboratory works (4 works of 5 points each) – 20 points; • The final semester grade on a 100-point scale is converted into a state grade according to the system adopted at the University: • 88-100 points – "excellent"; • 71-87 points – "good"; • 50-70 points – "satisfactory"; • 0-49 points – "not satisfactory".
Порядок та критерії виставляння балів та оцінок: 100–88 points – (“excellent”) is awarded for a high level of knowledge (some inaccuracies are allowed) of the educational material of the component contained in the main and additional recommended literary sources, the ability to analyze the phenomena being studied in their interrelationship and development, clearly, succinctly, logically, consistently answer the questions, the ability to apply theoretical provisions when solving practical problems; 87–71 points – (“good”) is awarded for a generally correct understanding of the educational material of the component, including calculations, reasoned answers to the questions posed, which, however, contain certain (insignificant) shortcomings, for the ability to apply theoretical provisions when solving practical tasks; 70 – 50 points – (“satisfactory”) awarded for weak knowledge of the component’s educational material, inaccurate or poorly reasoned answers, with a violation of the sequence of presentation, for weak application of theoretical provisions when solving practical problems; 49-26 points - ("not certified" with the possibility of retaking the semester control) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to apply theoretical provisions when solving practical problems; 25-00 points - ("unsatisfactory" with mandatory re-study) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to navigate when solving practical problems, ignorance of the main fundamental provisions.
Recommended books: 1. Educational and methodological complex in the discipline "Information technologies of electronic business" https://vns.lpnu.ua/course/view.php?id=15145 2. Methodological guidelines for conducting laboratory classes in the discipline "Information technologies of electronic business" for students of the "master's" educational level, specialization "Internet trade". Inc.: Rusyn-Hrynyk R.R. – Lviv: Publishing House of the Lviv Polytechnic University, 2023. - 20 p. 3. Analysis of the impact of the Association Agreement with the EU on the comprehensive development of electronic governance, procurement and commerce (2018). 4. Electronic commerce: a summary of lectures / G.R. Kis. Ivano-Frankivsk: IFNTUNG. 2020. 109 p. 5. Vilkova E. (2018). Case example: "Alibaba: Jack Ma's strategic challenges and solutions." Study simply. URL: https://prostoucheba.ru/keis-alibabadzhek-ma. 6. Vyunenko O.B. Electronic commerce. Study guide / Sumy, 2017, 260 p. 7. Electronic commerce: a course of lectures. O.I. Lysak, L.O. Andreeva., V.M. Tebenko - Melitopol: Lux, 2020. - 225 p. 8. Yatsyuk D. V. Advertising on the Internet: training. manual Kyiv. national trade and economy Univ. Kyiv: Kyiv. national trade and economy University, 2018. 295 p.
Уніфікований додаток: Lviv Polytechnic National University ensures the realization of the right of persons with disabilities to obtain higher education. Inclusive educational services are provided by the Service of accessibility to learning opportunities "Without restrictions", the purpose of which is to provide permanent individual support for the educational process of students with disabilities and chronic diseases. An important tool for the implementation of the inclusive educational policy at the University is the Program for improving the qualifications of scientific and pedagogical workers and educational and support staff in the field of social inclusion and inclusive education. Contact at: St. Karpinsky, 2/4, 1st floor, room 112 E-mail: nolimits@lpnu.ua Websites: https://lpnu.ua/nolimits https://lpnu.ua/integration
Академічна доброчесність: The policy regarding the academic integrity of the participants of the educational process is formed on the basis of compliance with the principles of academic integrity, taking into account the norms "Regulations on academic integrity at the Lviv Polytechnic National University" (approved by the academic council of the university on June 20, 2017, protocol No. 35).