Business Diagnostic of the Internet Trade Enterprises

Major: Business, Trade and Exchange Activities
Code of subject: 7.076.01.E.027
Credits: 4.00
Department: Ecological Politics and Environment Protection Management
Lecturer: Assistant Professors of the department of entrepreneurship and ecological expertise of goods
Semester: 2 семестр
Mode of study: денна
Learning outcomes: The purpose of studying the discipline is to master the basics knowledge and skills in the field of e-commerce, financial Internet services, the use of information technology in e-business, as well as modern electronic payment systems. As a result of studying the discipline the student must be able to demonstrate the appropriate level of knowledge of the latest theories, methods and practical techniques of marketing, namely: know the basics of web business and the principles of virtual stores; security systems for payments via the Internet; the concept of "e-business" and "e-commerce"; features of e-commerce business models; functioning of Internet payment and financial systems; classifications and general characteristics of electronic systems of mutual settlements and payments using the Internet; elements of the electronic market; features of virtual enterprises; e-commerce tactics; features and benefits of Internet marketing; methodology and technology of marketing activities on the Internet. be able to analyze financial, regulatory and economic-technological information in the field of Internet commerce; have the latest theories, interpretations, methods and practical techniques of marketing, freely use the conceptual apparatus, make purchases on the Internet using various types of electronic payment systems and use financial services; use modern network information products; apply pricing methods in online commerce; to build neural networks of different structure and complexity; develop online advertising campaigns; use methods of banner advertising; to develop conceptual provisions for the organization of virtual representation of the enterprise in the network; create multifunctional websites for commercial activities on the Internet; perform business operations and transactions using modern electronic tools and applications for building business systems on the Internet.
Required prior and related subjects: Commercial risk management Methods and models for optimizing the transfer flows of a trade organization Strategy and tactics of behavior in commodity markets
Summary of the subject: Basic concepts of Internet commerce and e-commerce commerce. Internet Commerce Marketing. Electronic market based on the Internet. Electronic support buyers in the consumer sector. Tactics of Internet commerce. Search engine optimization and promotion on the Internet. Electronic payment systems and financial instruments. Internet commerce systems in the corporateтsector of the economy
Assessment methods and criteria: Current control (40%): practical work, oral examination, test control. Final control (60%): exam; test tasks (50%); oral component (10%).
Recommended books: 1. Cohen J., Schmidt E. The new digital world / Per. from English G. Leliv. Lviv: Litopys, 2015. 368 p. 2. Maevskaya AA E-commerce and law: teaching method. manual. Kharkiv, 2010. 256 p. 3. Medzhibovskaya NS E-commerce. Kyiv: Center for Educational Literature, 2004. 384 p. 4. Meyerson M., Scarborough M. Fundamentals of Internet Marketing. Everything you need to know to open your online store / per. with English Olga Terentyeva. M .: Mann, Ivanov and Ferber, 2014. 320 p. 5. Pleskach VL, Zatonatska TG E-commerce: textbook jump ,. K .: Knowledge, 2007. 535 p. 6. Regulations on electronic money in Ukraine: Resolution № 481 Board Of the National Bank of Ukraine dated 04.11.2010: https://zakon.rada.gov.Ua/laws/show/zl336-10#Text 7. On e-commerce: Law of Ukraine № 675-UPI of September 3, 2015. School: https://zakon.rada.gov.Ua/laws/show/675-19#Text 8. Pushkar OI, Grabovsky EM Virtual enterprises and e-business: lecture notes. Kharkiv, 2008. 47 p. 9. Tardaskina TM, Strelchuk EM, Tereshko YV E-commerce: Textbook. manual. Odesa: ONAZ them. O.S. Popova, 2011. 244 p. 10. Shaleva OI E-commerce: textbook. manual. К.: , 2011. 216 р.

Business Diagnostic of the Internet Trade Enterprises (курсовий проект)

Major: Business, Trade and Exchange Activities
Code of subject: 7.076.01.E.030
Credits: 3.00
Department: Ecological Politics and Environment Protection Management
Lecturer: Assistant Professors of the department of entrepreneurship and ecological expertise of goods
Semester: 2 семестр
Mode of study: денна
Learning outcomes: The purpose of studying the discipline is to master the basics knowledge and skills in the field of e-commerce, financial Internet services, the use of information technology in e-business, as well as modern electronic payment systems. As a result of studying the discipline the student must be able to demonstrate the appropriate level of knowledge of the latest theories, methods and practical techniques of marketing, namely: know the basics of web business and the principles of virtual stores; security systems for payments via the Internet; the concept of "e-business" and "e-commerce"; features of e-commerce business models; functioning of Internet payment and financial systems; classifications and general characteristics of electronic systems of mutual settlements and payments using the Internet; elements of the electronic market; features of virtual enterprises; e-commerce tactics; features and benefits of Internet marketing; methodology and technology of marketing activities on the Internet. be able to analyze financial, regulatory and economic-technological information in the field of Internet commerce; have the latest theories, interpretations, methods and practical techniques of marketing, freely use the conceptual apparatus, make purchases on the Internet using various types of electronic payment systems and use financial services; use modern network information products; apply pricing methods in online commerce; to build neural networks of different structure and complexity; develop online advertising campaigns; use methods of banner advertising; to develop conceptual provisions for the organization of virtual representation of the enterprise in the network; create multifunctional websites for commercial activities on the Internet; perform business operations and transactions using modern electronic tools and applications for building business systems on the Internet.
Required prior and related subjects: Commercial risk management Methods and models for optimizing the transfer flows of a trade organization Strategy and tactics of behavior in commodity markets
Summary of the subject: Basic concepts of Internet commerce and e-commerce commerce. Internet Commerce Marketing. Electronic market based on the Internet. Electronic support buyers in the consumer sector. Tactics of Internet commerce. Search engine optimization and promotion on the Internet. Electronic payment systems and financial instruments. Internet commerce systems in the corporateтsector of the economy
Assessment methods and criteria: Current control (40%): practical work, oral examination, test control. Final control (60%): exam; test tasks (50%); oral component (10%).
Recommended books: 1. Cohen J., Schmidt E. The new digital world / Per. from English G. Leliv. Lviv: Litopys, 2015. 368 p. 2. Maevskaya AA E-commerce and law: teaching method. manual. Kharkiv, 2010. 256 p. 3. Medzhibovskaya NS E-commerce. Kyiv: Center for Educational Literature, 2004. 384 p. 4. Meyerson M., Scarborough M. Fundamentals of Internet Marketing. Everything you need to know to open your online store / per. with English Olga Terentyeva. M .: Mann, Ivanov and Ferber, 2014. 320 p. 5. Pleskach VL, Zatonatska TG E-commerce: textbook jump ,. K .: Knowledge, 2007. 535 p. 6. Regulations on electronic money in Ukraine: Resolution № 481 Board Of the National Bank of Ukraine dated 04.11.2010: https://zakon.rada.gov.Ua/laws/show/zl336-10#Text 7. On e-commerce: Law of Ukraine № 675-UPI of September 3, 2015. School: https://zakon.rada.gov.Ua/laws/show/675-19#Text 8. Pushkar OI, Grabovsky EM Virtual enterprises and e-business: lecture notes. Kharkiv, 2008. 47 p. 9. Tardaskina TM, Strelchuk EM, Tereshko YV E-commerce: Textbook. manual. Odesa: ONAZ them. O.S. Popova, 2011. 244 p. 10. Shaleva OI E-commerce: textbook. manual. К.: , 2011. 216 р.