Museums in the Modern Internet Space
Students Name: Pidluzhna Yuliia Tarasivna
Qualification Level: magister
Speciality: Museum and Monument Studies
Institute: Institute of the Humanities and Social Sciences
Mode of Study: full
Academic Year: 2020-2021 н.р.
Language of Defence: ukrainian
Abstract: SUMMARY Pidluzhna Y. Т., Bolyanovsky A.V. (supervisor). Museums in the modern Internet space. Master’s thesis. - Lviv Polytechnic National University, Lviv, 2020. Extended annotation Nowadays, the development of information culture and mass media is closely connected with scientific and technological progress. Communication technologies have opened up a broad interdisciplinary field of study that relates to both social and cultural change. Anthropological perspectives of culture, available in different approaches to the analysis of the Internet, especially those that explain the existence of such a phenomenon as cyberculture, are an example of using anthropological theory to understand media forms and methods, in this case, the Internet [1]. New media have become the main means of promoting culture to the masses. That is why it is important for us to preserve and improve the system of multilevel communication links in the field of culture and arts, formulating aesthetic tastes through the perception of the value of historical and cultural heritage [2]. Today, global access to cultural resources is seen as one of the most important manifestations of cultural diversity. Within the framework of national museum networks, special programs of technical assistance and training in the field of website development and online presentation of collections are being developed. Virtual museums are a good example of the use of Internet technology. On the one hand, it is the storage and accumulation of information, security, and providing wide and fast, fairly easy access to the exhibits on the other hand [2]. Thus, various forms of structural forms of information transmission through cyberspace meet the needs of different groups of visitors, which has a positive effect on the number of people visiting certain museum sites and virtual tours, turning them into a kind of advertising of traditional museum institutions and generating visitors’ interest in specific exhibits or works of certain personalities. The aim of the work is a comprehensive analysis of such phenomena as virtual museums and the disclosure of problematic issues related to museum cultural heritage in the cyber environment. The object of research is museums in the Internet space. The subject of research is the functioning of virtual museums and their sites, as well as the promotion of the museum sphere through social networks and other new media, as well as changes in the processes of preservation and promotion of cultural heritage with the advent of the Internet. The urgency of the topic of the work is also caused by the lack of comprehensive research of virtual museum institutions in the domestic practice. The phenomenon of virtual museum expositions and cultural heritage in the Internet space was studied by the following domestic and foreign scientists: Dzyuba DN [8, 11, 33], Kireev PS [4, 20], Ryshkovets Yu. V. [6 ], Belkevich D. [32], Onipko, TV [27], Kurylenko IA [18], Mikhailova G. [10] and others. During the work, it was found that the use of new technologies in museums has a number of advantages. Launching a museum resource on the Internet means that the museum can use all the opportunities provided by the network. First of all, using the Internet, the museum offers free access to artifacts for everyone. This is especially important for people who have physical disabilities or live far from a real museum. Second, the Internet provides access to exhibits stored in stock vaults. Third, using all the possibilities of multimedia, museum objects can be rearranged and re-exhibited in many ways. The study described the causes and preconditions for the emergence of modern types of Internet media, made a comparative description between virtual and traditional museums and characterized the modern structure of museum sites. Problematic issues related to understanding the terminology and understanding of the meaning of the concept of "cyber-heritage" in relation to the created virtual museums were studied in detail [1]. In addition, the work clarified common thematic scientific definitions (such as "information culture", "cyberculture", "virtual heritage" and "cyber heritage") and suggested some definitions in one’s own vision and perception. Also, practical proposals for the creation of a museum on the Internet on the example of the project of creating a virtual museum of Lviv Polytechnic [3]. During the writing of the work the main theoretical and methodological aspects of research and causal relations of modern Internet media were identified, a detailed comparative description between traditional and virtual museums was made, the preconditions of the phenomenon of "virtual museum" and "virtual exposition" were analyzed. And on the basis of the data obtained during the study, a number of practical tips were proposed for the creation of the project "virtual museum of Lviv Polytechnic", partially proposed in the demo model of the created site [4]. Such a site of a virtual museum can become another platform for communication with students, where you can hold many online events to meet the recreational needs of users. In addition, it will work as advertising for users of site services. Key words: cyberculture, museum, new media, cultural heritage in the Internet space, virtual museum, museum site, social networks. List of used literature sources: 1. Devterov IV The role and place of cyberculture in the information society. Vip. 21. Kyiv, 2010. S. 218-223. 2. Zrazhevskaya NI New media and new forms of communication in media culture. Vip. 14. Kyiv, 2013. S. 70-75. 3. Kasyanov VN Museums and the Internet. Problems of intellectualization and quality of computer systems. Novosibirsk: ISI SORAN, 2006. S. 67– 84. 4. Kasyanov VN Museums and the Internet. Problems of intellectualization and quality of computer systems. Novosibirsk: ISI SORAN, 2006. S. 67– 84.