Mechanism for improving the financial condition of SE "Sanatorium "Lubin Velykyi" PJSC "Ukrprofozdorovnytsia"
Students Name: Chumalo Volodymyr Yuriiovych
Qualification Level: master (ESP)
Speciality: Finance, Banking and Insurance
Institute: Institute of Economics and Management
Mode of Study: full
Academic Year: 2021-2022 н.р.
Language of Defence: англійська
Abstract: The object of research of the master’s qualification work is the Subsidiary enterprise "Sanatorium Lubin the Great" of PJSC "Ukrprofzdorovnytsia". The purpose of the work is to study the mechanism of improving the financial condition of SE "Sanatorium" Lubin the Great "PJSC" Ukrprofzdorovnytsia". In accordance with the purpose of the study, the following tasks are set: to study the theoretical foundations and methodological approaches to defining and disclosing the essence of the concept of financial mechanism; to carry out a general analysis of the financial condition of SE "Sanatorium" Lubin the Great ", namely to investigate the structure and dynamics of income and expenses, financial results and other indicators of financial efficiency; to conduct a SWOT-analysis of the business environment of the enterprise; to forecast the dynamics of current assets and current liabilities of SE "Sanatorium" Lubin the Great "for future periods; to carry out modeling of influence of factors on the sum of incomes of the investigated enterprise; substantiate measures to improve the financial condition of the State Enterprise "Sanatorium" Lubin the Great "and propose mechanisms for their implementation. The work consists of three sections: theoretical-analytical, research-prognostic and recommendation parts. The first section examines the concept of financial mechanism, its main components and objectives, analyzes the financial condition of the State Enterprise "Sanatorium" Lubin the Great "for 2019-2021 and identifies the main areas for its improvement. To do this, we analyzed the structure and dynamics of assets, capital and liabilities, income, expenses and financial results of the enterprise, calculated the values of profitability, liquidity, business activity, financial stability and other relative indicators that characterize the financial condition of the enterprise. The mechanisms of influence of factors on the return on capital of the State Enterprise "Sanatorium" Lubin the Great "according to the Dupont model and the peculiarities of the mechanism of financial leverage at the enterprise are studied. It is established that taking into account the peculiarities of the financial situation and modern operating conditions, attracting borrowed capital (even on a long-term basis) to improve the financial stability of SE "Sanatorium" Lubin the Great "is ineffective. Based on the results of the analysis, it was concluded that financial methods and other elements of the financial mechanism to increase the profitability, liquidity and solvency of the enterprise, as well as its financial stability should be used as a basis for developing a financial mechanism to improve the financial condition of Lubin Velyky Sanatorium [1¬5]. Sanatorium "Lyubin-Velyky" is one of the oldest balneological resorts in Ukraine, operating since 1778. Located in the ancient arboretum, which covers an area of 16 hectares. The main therapeutic factors are a combination of favorable climatic conditions and large reserves of unique natural hydrogen sulfide waters of medium concentration with a hydrogen sulfide content of 50-70 mg / l and mineralization of 2.2¬2.5 g / dm, which has no analogues in Ukraine and local medicinal peat mud, which also contains hydrogen sulfide. In the second section of the work, a SWOT analysis of the business environment of the State Enterprise "Sanatorium" Lubin the Great "was conducted, on the basis of which it was established that the services. which are in its range do not lose their relevance, as the company has the right to extract a unique natural resource - hydrogen sulfide, so first of all the company’s management should take measures to overcome the crisis and bring the company to pre-crisis level. In addition, a model was developed to determine the impact of factors on the income from the sale of services of SE "Sanatorium" Lubin the Great ". Based on the developed model, it was found that there is a strong relationship between the cost of sales of the enterprise and the amount of income, which is an important factor in building a financial mechanism to improve the financial condition of the studied enterprise. The forecast of the value of the coverage ratio for the 1st and 2nd quarters of 2022 was carried out and it was established that the forecast values will not meet the normative value and therefore it is necessary to take appropriate measures. The state of financial support of the activity of sanatoriums in Ukraine has been studied and it has been established that the financial problems inherent in the researched enterprise are characteristic for the whole branch. To solve them, it is advisable for sanatoriums to intensify external attraction of capital from private investors within the privatization process, which will reduce the concentration of state capital in the recreational sector of Ukraine and increase its efficiency, as well as use innovative ways to raise funds such as project financing. funds of business angels, crowdfunding, venture financing, etc [6-9]. The third section explores the possibilities and substantiates ways to improve the financial condition and financial results of SE "Sanatorium" Lubin the Great ". Improving the efficiency of the enterprise can be achieved by increasing revenues (including from the operating lease of premises), optimizing the costs associated with the remuneration of administrative and service personnel and balancing the amount of current accounts payable. The implementation of the proposed measures will improve the main indicators of profitability, liquidity and financial stability of the enterprise using the available, released and additionally attracted financial resources. Key words: financial mechanism, financial condition, financial resources, financial activity, financial stability. 1. Metenko NG, Shulga OP Conceptualization of the concept of "financial mechanism". Black Sea Economic Studies. Issue 10. 2016. S. 172—179. 2. Marusyak NL Financial mechanism of the enterprise and directions of its improvement in the modern economic environment. 2021. [Electronic resource] / Access mode: http://www.economy.in.ua/pdf/12_2021/18.pdf 3. Analysis of the financial condition of enterprises: Information and methodological support: Monograph / L.O. Ващенко, П.М. Sukharev. - Donetsk: "Weber" (Donetsk branch), 2017. - 185 p. 4. 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