Deposit operations as an important source of resource potential of Oschadbank JSC
Students Name: Miziuk Khrystyna Yaroslavivna
Qualification Level: master (ESP)
Speciality: Finance, Banking and Insurance
Institute: Institute of Economics and Management
Mode of Study: full
Academic Year: 2021-2022 н.р.
Language of Defence: ukrainian
Abstract: Optimization of the bank’s deposit policy is a complex multifactorial task, the solution of which should be based on the interests of the country’s economy, commercial bank, as an economic entity, customer and bank staff. Obviously, their interests do not always coincide. Therefore, the optimal deposit policy involves the coordination of their interests. In addition, the deposit policy, as part of the credit policy of a commercial bank, is subject to the general requirements of efficiency - a ratio of liquidity, profitability and risk. Diversification and optimization of the bank’s deposit portfolio is a necessary condition for successful liquidity management. The bank’s inability to meet the legitimate and legitimate needs of customers leads to the loss of lucrative contracts, the weakening of its competitive position and, ultimately, the possible collapse of the bank as a viable subject of market relations. The purpose of the bank is to obtain the maximum possible profit (income) with minimal risk. In other words, it is the definition of the ratio of risk to return or return to risk. The optimal combination of return and risk is one that achieves a minimum for the risk-return ratio or a maximum for the return-to-risk ratio. In addition, it should be noted that the management of deposit and savings operations should be organized so as to ensure a steady increase in profits in the near future or in the future, creating the necessary conditions for this. Implementing an appropriate deposit policy, it is advisable to try to expand the range of customers, applying to them different investment conditions that would be more in line with their interests. When carrying out deposit operations, it is important to ensure their consistency in time and in the amount of money with credit operations [1-3]. Taking into account the specifics of the deposit policy, the main purpose of its implementation is to attract the largest possible amount of deposit resources at the lowest price. Achieving this goal will actually help to create the necessary prerequisites for achieving the main goal of any bank - to maximize profits. Thus, the bank’s deposit policy is an integral part of the banking strategy, which is implemented through the bank’s financial management mechanism. Implementation of the purpose of the deposit policy involves the implementation of certain tasks, namely: assistance in the process of conducting deposit operations to make a profit or create conditions for future profits; ensuring the diversification of the subjects of deposit operations and the combination of different forms of deposits; creation in the future of conditions for maintaining the stability of deposits; attracting the necessary amount of resources for the long term; maintaining the relationship and mutual coherence between deposit operations and credit operations on the amounts and terms of deposits and credit investments; minimization of free funds on deposit accounts; conducting flexible interest rate policy; constant search for ways to reduce interest costs on borrowed resources; development of banking services and improving the quality and culture of customer service [3-6]. The object of research of the master’s qualification work is the deposit policy of Oschadbank JSC. The subject of the research is the process of deposit policy of commercial banks of Ukraine The following research methods are used in the work: analysis and synthesis, comparison and systematization, method of generalization of research results, graphic- analytical method, methods of complex assessment and economic-mathematical modeling. The resource base for writing the work were: regulations of Ukraine, monographs, periodicals and reference books, in particular: textbooks, manuals, electronic resources and annual reports of Oschadbank JSC. The purpose of the master’s qualification work is to substantiate proposals for improving financial results by developing a memorandum of deposit policy in the Sberbank of Ukraine as the main element of the strategy for the long term. As a result of the conducted researches it is offered: f economic and mathematical modeling of the amount of payments on deposits in JSC "Savings Bank" f strategic directions of ensuring financial stability for the formation of the bank’s resource potential [1]; f introduction of new types of deposits in the Sberbank of Ukraine; f methods of determining the price of deposit services to ensure the development strategy of the Sberbank of Ukraine; f application of insurance in the field of deposit services. f directions of improving financial results by developing a memorandum of deposit policy in the Sberbank of Ukraine. The first section of the master’s qualification work systematizes the main theoretical aspects of the formation of the deposit policy of commercial banks of Ukraine, analyzes the financial condition, deposit operations and efficiency of the Sberbank. The second section using the results of SWOT-analysis and economic- mathematical modeling of the amount of payments on deposits in JSC "Oschadbank", as well as the results of forecasting interest income and deposits of JSC "Oschadbank" outlines strategic areas of financial stability to build resource potential of the bank [ 1] We believe that in general the effectiveness of measures to form own and borrowed resources of a commercial bank depends on a constant analysis of the structure and amount of funds stored in deposit accounts and the choice of such ways and ways to attract and use them that would be most profitable for him and meet the interests of customers. The results of the study showed that a comprehensive analysis of the causes of the crisis financial situation, taking into account the competitiveness of the bank in the market, allows timely implementation of anti-crisis measures in the system of deposit operations of the bank Key words: bank, strategy, deposits, deposit policy, deposit insurance. List of used literature sources: 1. Bondarchuk M.K., Alieksieiev I.V., Chervinska O.V., Mizjuk I., Repetskiy B., Mizjuk K. STRATEGIC FINANCIAL SUSTAINABILITY MANAGEMENT COMMERCIAL BANK. German International Journal of Modern Science №16, 2021. P. 13-16. ISSN (Print) 2701-8369 ISSN (Online) 2701-8377. 2. Bondarchuk M, Paranchuk S, Vivchar O, Motorya K Modeling of the process of managing the financial stability of a commercial bank // International scientific journal "Internauka". Series: "Economic Sciences". - 2021. - №2. DOI: https://doi.org/10.25313/2520-2294-2021-2 3. Fostyak, V., Tanchak, Y., Druhova, V., Alieksieiev, I., Bondarchuk М. (2021). DEPOSIT POLICY OF BANKS OF UKRAINE IN CONDITIONS OF COVID-2019 PANDEMIC. Financial and Credit Activity: Problems of Theory and Practice, 3(38), 15-24. (Web of Science). https://doi.org/10.18371/fcaptp.v3i38.237415 4. Kots O. Essence of bank financial stability and methods of its evaluation: theoretical aspects / O. Kots, P. Ilchuk, K. Motoria // Міжнародний науковий журнал «Інтернаука». Серія: «Економічні науки». - 2020. - № 9 (29). - С. 56-60. DOI: 10.25313 / 2520-2294-2020-9-5200. 5. Larionova KL, Donchenko TV Analysis and trends in the deposit market of Ukraine. Bulletin of Khmelnytsky National University. Economic sciences. 2019. №2. Pp. 159-167. DOI: 10.31891 / 2307-5740-2019-268-2-159-167 6. Bondarenko L., Moroz , N., Zhelizniak , R., & Bonetskyy , O. (2021). Fintech market development in the world and in Ukraine. Financial and Credit Activity: Problems of Theory and Practice, 6(41), 121-127. https://doi.org/10.18371/fcaptp.v6i41.251410