Research and development of the portfolio analysis at Torhova Hrupa Ukrresurs LLC in the context of the expansion of types of foreign economic activity
Students Name: Maik Pavlo Yaroslavovych
Qualification Level: magister
Speciality: Management of Foreign Economic Activity
Institute: Institute of Economics and Management
Mode of Study: full
Academic Year: 2023-2024 н.р.
Language of Defence: ukrainian
Abstract: In a situation where the foreign economic environment is rapidly changing, traditional methods of enterprise management become less effective. The enterprise’s strategic foreign economic activity involves the use of modern methods of portfolio analysis, which provide information on the structure and composition of the enterprise’s product portfolio, as well as trends in the development of the relevant market. Portfolio analysis is a group of methods for studying strategic business units that are part of an enterprise or product range, aimed at evaluating the efficiency of economic activity and the distribution of financial resources, investing in promising projects and reducing costs in inefficient areas [1-5]. The main method of portfolio analysis is the construction of matrices that allow comparing strategic business units according to various criteria. The results of the portfolio analysis are used by the management to determine prospects for the development or liquidation of strategic business units in the future. Thus, portfolio analysis is based on the commercial offer of the enterprise, which includes already existing goods or services [1-5]. The purpose of the work: research and development of the portfolio analysis at Torhova Hrupa Ukrresurs LLC in the context of the expansion of types of foreign economic activity. Object of the study: Torhova Hrupa Ukrresurs LLC. The subject of the research: portfolio analysis at Torhova Hrupa Ukrresurs LLC in the context of the expansion of types of foreign economic activity. The literature and laws on the problem of the development of portfolio analysis were reviewed. The activity of Torhova Hrupa Ukrresurs LLC was analyzed. Diagnostics of the financial condition and indicators of foreign economic operations were carried out. The problem of developing the portfolio analysis of the Torhova Hrupa Ukrresurs LLC in the context of the expansion of types of foreign economic activity was studied. Problems were identified and measures for the development of portfolio analysis of Torhova Hrupa Ukrresurs LLC were developed. The project measure is economically substantiated, costs are determined, indicators of economic growth are calculated, and the budget is developed. In order to ensure the development of the portfolio analysis of the company under investigation, the following urgent problems must be solved: the low performance of operations and the uncertainty of the results of the portfolio analysis of Torhova Hrupa Ukrresurs LLC in the conditions of the expansion of types of foreign economic activity due to the violation of the sequence of implementation of the relevant procedures; limited information provision for the analysis of the business portfolio of the Torhova Hrupa Ukrresurs LLC in the context of the expansion of types of foreign economic activity due to the lack of information on the influence of the external and internal environment on strategic decision-making and strategy selection. Further development of the portfolio analysis of the Torhova Hrupa Ukrresurs LLC in terms of expanding the types of foreign economic activity is proposed to be ensured by: developing the portfolio analysis technology of the Torhova Hrupa Ukrresurs LLC in terms of expanding the types of foreign economic activity; implementation of the SPACE analysis tool in the management of the business portfolio of Torhova Hrupa Ukrresurs LLC in the context of the expansion of types of foreign economic activity. The recommended technology for portfolio analysis of the Torhova Hrupa Ukrresurs LLC in terms of expanding the types of foreign economic activity includes the following stages: identification of strategic business units; definition of the matrix method and parameters of analysis of strategic business units; gathering information based on strategic analysis data and processing it to form a matrix; construction of a portfolio analysis matrix; development of a strategy for the operation of strategic business units; coordination of the strategy of business units in the general strategy of the enterprise; formation of an approach to assessing the competitive positions of strategic business units. The SPACE analysis tool provides an opportunity to assess the strategic position of the enterprise and its business units and to develop strategic management actions. The tool of complex strategic influence and analysis allows to determine the position in the competitive market relative to other participants in order to choose an activity strategy. In the evaluation process, the factors influencing the enterprise’s external and internal environment are studied. In strategic analysis based on the application of the SPACE-analysis tool, a multi-criteria method of determining and evaluating factors of external and internal origin is implemented, the effect of which is determined by an integral assessment of weighted impacts according to a predetermined set of relevant criteria for such an assessment. Key words: portfolio analysis, strategic analysis, strategic planning, strategic management, foreign economic activity. References 1. Ivanova, M.I., Yashkina, N.V. (2014). The use of a complex of matrix methods of strategic analysis of the activity of manufacturing enterprises. Economy and the State, (6), 86–90. 2. Bozhkova, V.V., Goreta, L.V. (2018). Use of matrix tools in strategic marketing planning of domestic industrial enterprises. Problems of the systemic approach in economics, 4(66), 27–33. 3. Wagner, I.M. (2010). Matrix of directed policy as one of the methods of strategic analysis. Bulletin of Zaporizhzhya National University, 2 (6), 9–14. 4. Verba, V.A., Lishchynska, V.V. (2014). Optimization of the product portfolio as a factor in increasing the economic efficiency of the production enterprise. Problems of economics, (4), 262–268. 5. Skrygun, N.P., Stetsenko, V.A., Kapinus, L.V. (2011). The use of portfolio and single-product analysis in the development of the assortment policy of the enterprise. Formation of market relations in Ukraine, (4), 153–157.