Development of an application for monitoring and managing corporate accounts in social networks
Students Name: Plyska Bohdana Vasylivna
Qualification Level: magister
Speciality: Applied Mathematics
Institute: Institute of Applied Mathematics and Fundamental Sciences
Mode of Study: full
Academic Year: 2024-2025 н.р.
Language of Defence: ukrainian
Abstract: This work is dedicated to the development of a web platform for monitoring and managing corporate social media accounts. Its aim is to enhance content management efficiency, improve audience engagement, and optimize marketing campaigns for businesses. The study covers key aspects of web platform development, such as analyzing existing solutions, designing a database, developing user interfaces and functionalities, integrating with popular social media APIs, and ensuring data security. The main focus of the work is on creating features for automating content planning and publication processes, analyzing data, monitoring mentions, and supporting communication with clients. The application provides advanced analytical capabilities, ensures integration with platforms such as Instagram, Facebook, and Twitter, and enables businesses to gain deeper insights into audience engagement. The results of this work are presented in the form of a developed web platform. The outcomes demonstrate improved content management, reduced time for planning, and increased efficiency in leveraging data for marketing purposes. Overall, this work emphasizes the significance of web platforms for corporate social media management, contributing to business development and ensuring effective interaction with audiences.