Research and Improvement of the E-Marketing сomplex at FG «Polyana»
Students Name: Koromyslov Yurii Dmytrovych
Qualification Level: magister
Speciality: Business, Trade and Exchange Activities
Institute: Viacheslav Chornovil Institute of Sustainable Development
Mode of Study: full
Academic Year: 2024-2025 н.р.
Language of Defence: англійська
Abstract: The qualification thesis focuses on the digital transformation of the farming enterprise "Poliana" through the development and implementation of a corporate website with online trading functionalities and a Customer Relationship Management (CRM) system. The work addresses the challenges of modernizing operations, expanding market reach, and optimizing business processes in the agricultural sector. The research highlights the relevance of digital tools for enhancing competitiveness and customer engagement. Financial and market analyses demonstrate the project’s feasibility, with a projected sales growth of 22% and a return on investment (ROI) exceeding 580% within the first year. The thesis proposes a comprehensive implementation plan, including technical development, marketing strategies, and a monitoring system to ensure sustainability. The findings emphasize the practical significance of integrating e-commerce and CRM solutions, providing a replicable model for small and medium-sized agricultural enterprises.