Research of the logistics of retail networks and substantiation of directions for improving the logistics processes of "Merezha-servis Lviv» PE
Students Name: Hnatyshyn Orest Andriiovych
Qualification Level: magister
Speciality: Logistics
Institute: Institute of Economics and Management
Mode of Study: full
Academic Year: 2024-2025 н.р.
Language of Defence: ukrainian
Abstract: Hnatyshyn О.А., Kostiuk O.S. (supervisor). Research of the logistics of retail networks and substantiation of directions for improving the logistics processes of "Merezha-servis Lviv" PE. Master’s thesis. Lviv Polytechnic National University, Lviv, 2024. Extended abstract. Retail logistics involves optimizing transportation, warehousing, and other logistics activities to ensure that goods are delivered to the customer at the right time and in the right place in the retail network. Retail logistics is a link between the wholesale operator and the consumer. This includes all processes related to the distribution of products. Retail logistics also includes planning the best routes for on-time delivery, choosing the most appropriate means of transport, taking into account factors such as cost, time, and safety. Improving logistics processes allows you to reduce delivery costs, shorten on-time delivery times, and speed up order processing [1, 4, 5]. The principle is the integration of supply chain management functions for a product group. The emphasis is on systematic principles related to the relationship between resources and the level of supply of products in a product group. Optimization is associated with individual relationships in the system of goods of a product group and the overall effect of the retail network [2, 3, 6]. The main indicator that determines the logistical efficiency of retail chains of goods of a product group is the processing time of an order of goods of a product group. This is an indicator that measures the processing time of an order from receipt to readiness for timely delivery. The faster the order is processed, the more efficient the retail logistics process will be. Other indicators are: the accuracy of data collection on goods of a product group. High accuracy of inventory counting indicates that distribution logistics works effectively, reducing the risk of excess or shortage of stocks of goods of a product group in the retail chain [3,4]. It is important to emphasize that the use of storage space indicates how well the storage space is used in the supply chain of the product group, the on-time delivery time of the product group is the time required for the on-time delivery of the product group from the moment the order is placed until the on-time delivery of the product group to the destination. Fast delivery contributes to customer satisfaction and reflects the development of payment systems in the retail trade of the product group [4,5]. A significant indicator is the transportation costs of the product group. The efficiency of the logistics of the product group should be aimed at reducing operating costs while simultaneously improving the quality of service to consumers of the product group. The criteria for the level of customer service of the product group reflect the satisfaction of consumers with the quality of service. A high indicator indicates the positive impact of customer loyalty on the logistics of the product group of the retail network. The efficiency of the transportation of the product group is defined as the minimization of costs by finding the most efficient routes and means of transportation [1, 2, 5]. The relevance of the topic of the work lies in the need to study modern methods used in the logistics of retail chains, as well as to substantiate the directions of improving logistics processes in an unstable economic and political situation. The object of research in the master’s qualification work is the directions of improving the logistics processes of retail chains in modern conditions. The subject of research of the master’s qualification work is the logistics processes of "Merezha-servis Lviv". The theoretical basis of the study is the results of theoretical, research, experimental-analytical and applied works of domestic and foreign scientists and specialists in the field of logistics processes of retail chains. The information base of the study was: financial and statistical reporting of PE "Merezha-servis Lviv", internal documents of the enterprise, regulatory legal acts, scientific and methodological, educational literature, scientific publications and Internet resources on the topic of the work. The research methods used to solve the tasks are as follows - statistical and comparative analysis, economic analysis (to study the financial and economic condition of the enterprise and the dynamics of changes in key indicators), systematization and generalization (to group the means of logistical support of the enterprise), the method of a systems approach (when developing recommendations for improving the logistics processes of an enterprise located in a retail network), graphic (for a visual presentation of the theoretical and applied material of the master’s thesis). Keywords: logistics, retail network, logistics processes, logistics activities. References: 1. Holovachuk T.I., Hut L.V. (2022) Rozvytok torhivelnykh merezh korporatyvnoho typu v Ukraini. Naukovyi visnyk Chernivetskyi torh.-ekon. in-t KNTEU. Chernivtsi, Vyp. 2 (34). 245-252 s. 2. Holoshubova N. (2021) Rozvytok torhovelnykh merezh v Ukraini. Tovary i rynky. No1. 15-24. s. 3. Borshchevskyi V., Kuropas I., Mykyta O. 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