Marketing and Business Analytics
6.075.00.12 Marketing and Business Analytics
Qualification awarded: Bachelor in Marketing
Entry year: 2024
Mode of study: full
Program duration: 4 years
Institute: Institute of Enterprise and Advanced Technologies
Number of credits: 240 ECTS credits
Level of qualification according to the National Qualification Framework and the European Qualifications Framework: NQF Level 6 (First cycle of QF-EHEA / EQF Level 6)
Field(s) of study: Management and Administration
Specific admission requirements: none
Specific arrangements for recognition of prior learning: On conditions that previous level is obtained in another country, a nostrification done by Lviv Polytechnic is necessary. There is no formal and informal education acknow ledgement.
Qualification requirements and regulations, including graduation requirements: The full implementation of the curriculum, practical training and the qualifying examination.
Програмні результати навчання: - the ability to use modern methods of commodity, price, distribution and communication policies;
- deep knowledge and understanding of economic laws, the ability to analyze and think rationally;
- basic knowledge of doing business on the principles of marketing, including internet-business;
- basic knowledge of legal, economic and organizational issues of entrepreneurial activity;
- the ability to calculate a planned budget of marketing activities;
- basic knowledge of sales, production and inventory regulation;
- basic understanding of accountability to implement logistics and distribution plans;
- basic knowledge of "brand" and "branding".
- the ability to use modern methods of commodity, price, distribution and communication policies;
- deep knowledge and understanding of economic laws, the ability to analyze and think rationally;
- basic knowledge of doing business on the principles of marketing, including internet-business;
- basic knowledge of legal, economic and organizational issues of entrepreneurial activity;
- the ability to calculate a planned budget of marketing activities;
- basic knowledge of sales, production and inventory regulation;
- basic understanding of accountability to implement logistics and distribution plans;
- basic knowledge of "brand" and "branding".
- the ability to apply the knowledge of automation in collection, processing and analysis of the information of market, consumer needs and competitors;
- the ability to use professional knowledge and practical skills to solve practical problems of marketing;
- skills of presenting the results of their own work, scientific and practical material.
Academic mobility: None, but mobility is encouraged and determined in accordance with ECTS procedures.
Work placement(s): Practical training
Programme director: Ph.D., Ass.Prof. Iryna Angelko
Access to further studies: Obtaining the second (master's) level