Synectics in Management of Goods Positioning and Promotion

Major: Business, Trade and Exchange Activities
Code of subject: 8.076.00.M.027
Credits: 3.00
Department: Ecological Politics and Environment Protection Management
Lecturer: Doctor of Economics, prof. Kniaz S.V.
Semester: 4 семестр
Mode of study: денна
Learning outcomes: - ability to demonstrate in-depth knowledge of historical and modern conceptual-methodological and methodological foundations of entrepreneurial activity; - the ability to choose and apply the methodology and tools of scientific research in carrying out theoretical and empirical research in the field of entrepreneurship; - ability to carry out scientific researches and carry out scientific projects on the basis of identification of actual scientific problems, definition of goals and tasks, formation and critical analysis of information base, substantiation and commercialization of research results, formulation of author's conclusions and proposals. - ability to evaluate the market suitability of scientific ideas and scientific and technical development; - the ability to choose and apply the methodology and tools of scientific research in conducting empirical studies of various subject areas of synectics when making decisions about the positioning and promotion of goods.
Required prior and related subjects: Management of entrepreneurship on the basis of heuristics. Simulation of stock market dynamics based on the concept of reflectivity. Heuristics. Development of trade business taking into account offshore opportunities. Synectics. Intellectual potential in the enterprise crisis management system
Summary of the subject: Synectics as a method of finding new solutions in the field of marketing communications Mechanisms for generating ideas for building a marketing communication program using synectics Generating ideas for the development of an advertising company based on synectics Generating ideas for the development of personal sales tools based on synectics Generating ideas for the development of sales promotion technology based on synectics Generating ideas for developing public relations based on synectics Generating ideas for the development of direct marketing tools (Event Marketing) based on synectics
Assessment methods and criteria: The final control is performed on the basis of the results of the current control (30 points) and examination work (70 points).
Recommended books: 1. Methodical instructions for carrying out control work on the discipline "Synectics in the system of management of positioning and promotion of goods to the consumer" for students of the III level of higher education of all forms of education / Knyaz S.V., Betz M.T. 2016 - 12 p. 2. Guidelines for the implementation of practical training in the discipline "Synectics in the system of managing the positioning and promotion of goods to the consumer" for students of the III level of higher education of all forms of education / Knyaz S.V., Betz M.T. - 20 р. 3. Methodical instructions for independent study of the discipline "Synectics in the system of management of positioning and promotion of goods to the consumer" / Knyaz S.V., Betz M.T. - Lviv, 2016. - 33 р. p. 4. Synectics as a method of activating the creative thinking of staff. Yastremskaya OM, Sivash Yu. M. // Problems of Economics No. 2, 2014. - P.219-223. 5. Semenova KD Rationale for economic decisions and risk assessment: a textbook. - Odessa: ONEU, Rotaprint, 2013. - 320 p.