State Price Policy

Major: Public management and administration
Code of subject: 6.281.07.E.084
Credits: 4.50
Department: Theoretical and Applied Economics
Lecturer: Pushak H.I.
Semester: 5 семестр
Mode of study: денна
Мета вивчення дисципліни: training of highly qualified bachelors of economic profile, who have sufficient theoretical knowledge of pricing; providing applicants for higher education with theoretical knowledge and practical skills in the formation of prices for enterprise products, forecasting their dynamics depending on changes in supply and demand and the development of pricing policy.
Завдання: general competencies: 1) Ability to learn and master modern knowledge; 2) ability to exercise their rights and responsibilities as a member of society, to realize the values of civil (free democratic) society and the need for its sustainable development, the rule of law, human and civil rights and freedoms in Ukraine; 3) the ability to preserve and enhance moral, cultural, scientific values and achievements of society based on an understanding of the history and patterns of development of the subject area, its place in the general system of knowledge about nature and society and in the development of society, technology and technology, to use various types and forms of physical activity for active recreation and healthy lifestyle; 4) ability to be critical and self-critical; 5) ability to adapt and act in a new situation; 6) ability to work in a team; 7) ability to plan and manage time; 8) ability to identify, pose and solve problems; 9) ability to search, process and analyze information from various sources; 10) ability to communicate in the state language both orally and in writing; 11) ability to communicate in a foreign language; 12) ability to communicate based on the purpose of communication and specific situation; 13) ability to communicate with representatives of other professional groups of different levels (with experts from other fields of knowledge/activities). professional competencies: 1. Ability to social interaction, cooperation and conflict resolution; 5. Ability to use the electronic document management system; 8 Ability to prepare draft management decisions and implement them; 10. Ability to research and search activities in the field of public management and administration; 12. ability to practically apply knowledge of micro- and macroeconomic analysis, combine them with applied sciences, apply them to state regulation, macroeconomic planning and forecasting; 16. understanding of the taxation system, its structure, ability to calculate mandatory payments; 18. ability to take into account inflationary processes, understanding the essence of the main macroeconomic indicators and financial, banking and insurance relations; 2.4. Ability to develop and implement effective pricing policy.
Learning outcomes: RN5. To know the standards, principles and norms of activity in the field of public administration and management. RN8. Understand and use technologies of development, adoption and implementation of management decisions RH14. Be able to adjust professional activities in case of changes in initial conditions. LO16. Use the data of statistical reporting, accounting and special studies in professional activities LO17. Ability to apply knowledge of methodology, methods and organization of state regulation of the economy in practical management activities РН20. Ability to calculate mandatory tax payments, the ability to determine the tax base according to the data of analytical accounting of enterprises, the amount of tax payments to budgets and state trust funds, to prepare tax returns and calculations in accordance with the rules established by regulations, as well as to characterize national and local taxes in the tax system of Ukraine; determine the procedure for registering legal entities and separate divisions of legal entities; grounds and procedure for deregistration with regulatory authorities LO2.4 Ability to apply knowledge of the methodology, methods and organization of state regulation of the economy, pricing, taking into account the characteristics of sectoral markets and conditions of competition
Required prior and related subjects: Prerequisites: Microeconomics, business theory. Co-requisites: competition theory, analysis of the activities of economic entities in commodity markets
Summary of the subject: Price and pricing are important components of the market mechanism. All commercial and many non-profit organizations face the task of setting prices for their goods and services. In this regard, the training of specialists in any field of activity should be based on in-depth knowledge of the pricing process and features of price regulation. After all, the achieved commercial results largely depend on prices, and the right or wrong pricing policy has a long-term impact on the entire enterprise and its further activities. There are various types of prices for goods and services. In the most general form, prices are the result of an agreement between the buyer and seller of a product or service. Naturally, when making a sale, the seller seeks to set a high price for his goods, and the buyer - to pay as little as possible. As a result of bargaining, a price acceptable to both parties is eventually established. However, not always the buyer and the seller have the opportunity to personally negotiate an acceptable price level for both parties. Most often, the manufacturer or seller of the goods sets the price already at the planning stage of its activities, which requires forecasting possible price options for its products. This, in turn, requires in-depth knowledge of the essence of the pricing process and the formation of skills in setting optimal price levels. The applied aspect of the pricing process requires from economists the ability to combine theoretical knowledge with practical skills of pricing goods (services, products); taking into account both external and internal factors in this process.
Опис: The economic essence of the price in market conditions. Price classification. Factors influencing the process of price formation. Enterprise costs. State regulation of prices. Pricing taking into account the demand for products. Cost-Volume-Profit Analysis. Pricing methods. Pricing policy of the enterprise. Allocation of costs to fixed and variable components. Interrelated pricing and nonlinear pricing. Pricing in trade enterprises. Pricing in the fields of material production. Pricing in the field of services. Brand price formation. Features of pricing in the world market.
Assessment methods and criteria: Forms and means of boundary and final control: - testing of knowledge on the topics of the lecture course; - oral questioning; - presentations at practical classes (essays, reports, discussions); - performance and defense of laboratory works; - solving situational problems and tasks; - writing of current control works; - performance of control work.
Критерії оцінювання результатів навчання: Poll 5% ; Preparation and defense of the report 10%; Current written thematic assessments 5%; Execution and protection of laboratory works 20%; 60% exam.
Порядок та критерії виставляння балів та оцінок: 100-88 points - ("excellent") is assigned for a high level of knowledge (some inaccuracies are allowed) of the component's educational material contained in the main and additional recommended literature sources, the ability to analyze the phenomena studied in their interconnection and development, clearly, concisely, logically, consistently answer the questions posed, the ability to apply theoretical provisions in solving practical problems; 87-71 points - ("good") is assigned for a generally correct understanding of the educational material of the component, including calculations, reasoned answers to the questions posed, which, however, contain certain (insignificant) shortcomings, for the ability to apply theoretical provisions in solving practical problems; 70 - 50 points - ("satisfactory") is assigned for poor knowledge of the educational material of the component, inaccurate or poorly reasoned answers, with a violation of the sequence of presentation, for poor application of theoretical provisions in solving practical problems; 49-26 points - ("not certified" with the possibility of repeating the semester control) is assigned for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to apply theoretical provisions in solving practical problems; 25-00 points - ("unsatisfactory" with mandatory re-study) is assigned for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to navigate while solving practical problems, ignorance of the basic fundamental provisions.
Recommended books: 1. Літвінов Ю.І., Останкова Л.А., Літвінова Т.М., Підгорна О.В. Ціноутворення в умовах ринку: навчальний посібник. К.: Центр учбової літератури. 2017. 400с. 2. Мазур О. Є. Ринкове ціноутворення. Навчальний посібник – К.: «Центр учбової літератури», 2012. – 480 с. 3. Махур О.Є. Ринкове ціноутворення: навчальний посібник. К. Центр учбової літератури. 2012. 480с. 4. Пінішко В.С. Ціни і ціноутворення. Навчальний посібник. – Львів: «Інтелект-Захід», 2006. – 488 с. 5. Шкварчук Л. О. Ціноутворення: Підручник. – К.:Кондор. – 2008. – 460 с.
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