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Marketing and Management in Design - Projection
Major: Environment Design
Code of subject: 6.022.03.O.70
Credits: 5.00
Department: Design and Architecture Fundamentals
Lecturer: D. Arch., Prof. Linda S.M.
Semester: 8 семестр
Mode of study: денна
Learning outcomes: As a result of studying the discipline, the student must be able to demonstrate the following learning outcomes:
knowledge of theoretical and methodological foundations of marketing and management;
knowledge of the economic basis for determining the effectiveness of project decisions;
ability to determine the cost of project work as part of the investor's budget documentation, to form estimates and contract prices for the work;
ability to use in their activities the tools of justification and management decisions, the methodology of strategic planning of project organizations to determine the main goals and develop programs to achieve them in a complex dynamic foreign economic environment;
ability to determine the impact of macro- and micro-environment on the efficiency of the enterprise .;
ability to organize and coordinate processes to achieve the goals of the enterprise based on scientific approaches to management, marketing concepts and the human factor;
Required prior and related subjects: Related disciplines:
Practice on the topic of bachelor's degree work,
Execution of bachelor's qualification work
Summary of the subject: The study of the discipline "Marketing and Management in Design Design" is aimed at developing students 'theoretical knowledge and practical skills necessary for independent creative solution of students' tasks of professional activity, development of design thinking in marketing and design management based on the interaction of analytical, production , advertising and management activities in design.
Assessment methods and criteria: Current control involves:
1) assessment of knowledge during practical classes:
evaluation of practical work;
assessment of the protection of practical work;
2) evaluation of performance and protection of settlement work;
3) control testing in the ANS.
Recommended books: 1. Економіка підприємства: навч.пос. / В.В.Козик, О.Ю.Ємельянов, О.Я. Загорецька [та ін.]. – Львів: Вид-во «Простір-М», 2017. – 406 с.
2. Менеджмент: графічна і таблична візуалізація: навч. посіб. / О.Є. Кузьмін, О.Г. Мельник, І.С. Процик, С.Б. Романишин, Р.З. Дарміць. – 5-те вид., випр. та допов. – Львів: Видавництво Львівської політехніки, 2020. – 208с.
3. Петруня Ю. Є., Петруня В. Ю. Менеджмент. Практикум : навч. посібник. Дніпро : Університет митної справи та фінансів, 2019. 104 с.
4. С-31 Сенишин О. С., Кривешко О. В. Маркетинг : навч. посібник. Львів : Львівський національний університет імені Івана Франка, 2020. 347 с.
5. Крикавський Є. В., Третьякова Л. І., Косар Н. С. Стратегічний маркетинг: навч. посібник. Львів: Видавництво Львівської політехніки, 2012. 256 с.