Theory and Methodology in Visual Communication Design

Major: Environment Design
Code of subject: 6.022.03.E.107
Credits: 4.00
Department: Design and Architecture Fundamentals
Lecturer: DSc Pavliv A.P. Phd. Melnyk O.Ya. Phd. Petrovska Yu.R.
Semester: 8 семестр
Mode of study: денна
Learning outcomes: PRNV 2.1. Understand the importance and meaning of pre-project research, analog analysis and be able to use the obtained results in the design of visual communications. PRNV 2.2 To take into account the needs of all categories of consumers when creating objects of visual communications. PRNV 2.4 Apply a complex artistic and design approach to create a holistic image of objects of visual communications. PRNV 2.7. Use basic theoretical and methodological concepts and principles in the design of visual communications. KOM1. Ability to communicate, including oral and written communication in Ukrainian and foreign languages (English, German, Italian, French, Spanish); KOM2. The ability to use a variety of methods, including modern information technologies, for effective communication at the professional and social levels. AiV1. Ability to adapt to new situations and make appropriate decisions. AiV2. The ability to realize the need for lifelong learning in order to deepen the acquired new professional knowledge. AiV3. The ability to take responsibility for the work performed, to make decisions independently, to achieve the set goal in compliance with the requirements of professional ethics. AiV4. The ability to popularize national and world cultural heritage, as well as to promote manifestations of patriotism, national self-awareness and ethno-cultural self-identification. AiV5. The ability to form environmental consciousness and personal culture, to apply ecological principles in life and professional activity.
Required prior and related subjects: Previous disciplines Philosophy Theory of communications in mass culture Related and subsequent disciplines Execution of bachelor's qualification work Internship on the topic of bachelor's thesis
Summary of the subject: The course "Theory and Methods in the Design of Visual Communications" is designed for one semester of study and covers 90 hours. and structurally includes two parts - theoretical and practical. In the theoretical part of the course the main types and stages of pre-project research are considered, the main stages of project material development are determined. In the practical part of the course the analysis, systematization of research material is carried out. The design of printed publications, digital animation, etc. can be chosen as the object of research. In order to interact with the relevant disciplines, the student is invited to develop methods of pre-project analysis on related course projects. The discipline is based on the themes of theoretical and practical provisions that reveal the basic laws of pre-project research and synthesis of design products. The study of the proposed course requires a creative approach from students, focuses on independent search for strategies to perform analytical tasks, requires them to develop additional literature.
Assessment methods and criteria: During the semester, a student can score 40 points for four tasks and 60 points for the exam control for passing test questions at the VNS Lviv Polytechnic.
Recommended books: 1. Mazur O.V. Fundamentals of scientific research: textbook. way. for students. higher education institution. / O.V. Mazur, O.V. Podvoyskaya, S.V. Radetskaya. - Vinnytsia: New Book, 2013. - 120 p. 2. Pylypchuk M.I., Grigoriev A.S. Shostak V.V. Fundamentals of scientific research: Textbook. - K., 2007. - 160 p. 3. Danilenko V.Ya. Design: Textbook. - Kharkiv: KhDADM, 2003. - 320 p. 4. Technical aesthetics and design: scientific and technical collection. Vip. 1. - K .: Vipol, 2001. - 176 p.